---
title: "Cot sheets brands in New Zealand: Which are searched most?"
description: "Compare the cot sheets brands people buy. Share of Search among Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby, Boori, Bubba Blue and Leander, the cot sheets brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cot-sheets-brands"
publisher: "Brandwave"
---

# Cot sheets brands in New Zealand: Which are searched most?

Compare the cot sheets brands people buy. Share of Search among Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby, Boori, Bubba Blue and Leander, the cot sheets brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cot sheets brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wallace Cotton, 64.8%

## Which brand is most popular in search among cot sheets brands in New Zealand?

- In September 2026, Wallace Cotton was the most searched among cot sheets brands in New Zealand, with an estimated 12.6K branded searches, 64.8% of all searches for the nine we track.
- Sheet Society is in 2nd place, 49.9 percentage points behind at 14.9%.
- Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand decreased from 5.7% to 4.7%.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand increased from 2.5% to 4.5%.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand peaked at 71.6% in December 2025 and was lowest at 60.1% in June 2026.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among cot sheets brands in New Zealand peaked at 18.1% in November 2025 and was lowest at 11.1% in December 2025.
- Across the 12 months ending September 2026, Dimples’ share of searches among cot sheets brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 4.4% in January 2026.
- Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand peaked at 4.9% in April 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand peaked at 4.8% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Dimples rose from 4th to 3rd among cot sheets brands in New Zealand.
- Across the 12 months ending September 2026, Sheridan fell from 3rd to 4th among cot sheets brands in New Zealand.
- Across the 12 months ending September 2026, Wallace Cotton, Sheet Society, Babu, Boori, Bubba Blue and Leander held steady: their share of searches among cot sheets brands in New Zealand each moved less than 0.5 percentage points.

## Top cot sheets brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sheet Society, Babu and Bubba Blue were mentioned most often, in three of the five answers. Babu was recommended most often, coming first in three out of five answers. Sheet Society was second, and Wallace Cotton was third. Sheridan, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Babu | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Sheet Society | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Wallace Cotton | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Dimples | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nature Baby | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bubba Blue | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Boori | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cot sheets brands

- Asked ChatGPT "Which cot sheets brand should I buy in New Zealand?": 1. Babu, 2. Nature Baby
- Asked ChatGPT "What are the best cot sheets brands in New Zealand?": 1. Babu, 2. Nature Baby, 3. Sheet Society, 4. Bubba Blue
- Asked ChatGPT "What's the best cot sheets brand in New Zealand for a baby cot?": 1. Babu, 2. Dimples, 3. Boori
- Searched Google, AI Overview "cot sheets nz": 1. Wallace Cotton, 2. Dimples, 3. Bubba Blue, 4. Sheet Society
- Searched Google, AI Overview "fitted cot sheets": 1. Sheet Society, 2. Wallace Cotton, 3. Bubba Blue

Not named in any answer: Sheridan and Leander.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Wallace Cotton vs Sheet Society: compare search popularity](/demand/nz/compare/sheet-society-vs-wallace-cotton): 64.8% against 14.9% Share of Search.
- [Wallace Cotton vs Dimples: compare search popularity](/demand/nz/compare/dimples-baby-vs-wallace-cotton): 64.8% against 5.1% Share of Search.
- [Wallace Cotton vs Sheridan: compare search popularity](/demand/nz/compare/sheridan-vs-wallace-cotton): 64.8% against 4.7% Share of Search.
- [Wallace Cotton vs Babu: compare search popularity](/demand/nz/compare/babu-nz-vs-wallace-cotton): 64.8% against 4.5% Share of Search.
- [Sheet Society vs Dimples: compare search popularity](/demand/nz/compare/dimples-baby-vs-sheet-society): 14.9% against 5.1% Share of Search.
- [Sheet Society vs Sheridan: compare search popularity](/demand/nz/compare/sheet-society-vs-sheridan): 14.9% against 4.7% Share of Search.
- [Sheet Society vs Babu: compare search popularity](/demand/nz/compare/babu-nz-vs-sheet-society): 14.9% against 4.5% Share of Search.
- [Dimples vs Sheridan: compare search popularity](/demand/nz/compare/dimples-baby-vs-sheridan): 5.1% against 4.7% Share of Search.
- [Dimples vs Babu: compare search popularity](/demand/nz/compare/babu-nz-vs-dimples-baby): 5.1% against 4.5% Share of Search.
- [Sheridan vs Babu: compare search popularity](/demand/nz/compare/babu-nz-vs-sheridan): 4.7% against 4.5% Share of Search.

## How did search popularity change for New Zealand cot sheets brands in September 2026?

- In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.
- In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.
- Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.
- Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
- Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026.
- Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Babu in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
- Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wallace Cotton | 64.8% | 12.6K | -0.2% | Wallace Cotton |
| 2 | Sheet Society | 14.9% | 2.9K | 0.0% | Sheet Society |
| 3 | Dimples | 5.1% | 1K | -23.1% | Dimples |
| 4 | Sheridan | 4.7% | 910 | 0.0% | Sheridan |
| 5 | Babu | 4.5% | 880 | 0.0% | Babu |
| 6 | Nature Baby | 4.5% | 880 | +49.2% | Nature Baby |
| 7 | Boori | 1.1% | 220 | -12.0% | Boori |
| 8 | Bubba Blue | 0.36% | 70 | -22.2% | Bubba Blue |
| 9 | Leander | 0% | 0 | -100.0% | Leander |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wallace Cotton | 15.4K | 65.3% | 1 |
| Oct 2025 | Sheet Society | 3.6K | 15.3% | 2 |
| Oct 2025 | Sheridan | 1.4K | 5.7% | 3 |
| Oct 2025 | Dimples | 1.3K | 5.5% | 4 |
| Oct 2025 | Babu | 1K | 4.2% | 5 |
| Oct 2025 | Nature Baby | 590 | 2.5% | 6 |
| Oct 2025 | Boori | 250 | 1.1% | 7 |
| Oct 2025 | Bubba Blue | 70 | 0.3% | 8 |
| Oct 2025 | Leander | 10 | 0.04% | 9 |
| Nov 2025 | Wallace Cotton | 18.9K | 63.4% | 1 |
| Nov 2025 | Sheet Society | 5.4K | 18.1% | 2 |
| Nov 2025 | Dimples | 1.6K | 5.4% | 3 |
| Nov 2025 | Sheridan | 1.3K | 4.5% | 4 |
| Nov 2025 | Babu | 1.3K | 4.3% | 5 |
| Nov 2025 | Nature Baby | 1K | 3.3% | 6 |
| Nov 2025 | Boori | 230 | 0.77% | 7 |
| Nov 2025 | Bubba Blue | 70 | 0.23% | 8 |
| Nov 2025 | Leander | 10 | 0.03% | 9 |
| Dec 2025 | Wallace Cotton | 18.8K | 71.6% | 1 |
| Dec 2025 | Sheet Society | 2.9K | 11.1% | 2 |
| Dec 2025 | Dimples | 1.6K | 6.1% | 3 |
| Dec 2025 | Sheridan | 1.3K | 5% | 4 |
| Dec 2025 | Babu | 880 | 3.4% | 5 |
| Dec 2025 | Nature Baby | 480 | 1.8% | 6 |
| Dec 2025 | Boori | 220 | 0.84% | 7 |
| Dec 2025 | Bubba Blue | 50 | 0.19% | 8 |
| Dec 2025 | Leander | 10 | 0.04% | 9 |
| Jan 2026 | Wallace Cotton | 15.5K | 65.1% | 1 |
| Jan 2026 | Sheet Society | 3.6K | 15.1% | 2 |
| Jan 2026 | Dimples | 1.6K | 6.7% | 3 |
| Jan 2026 | Sheridan | 1K | 4.4% | 4 |
| Jan 2026 | Babu | 880 | 3.7% | 5 |
| Jan 2026 | Nature Baby | 880 | 3.7% | 6 |
| Jan 2026 | Boori | 220 | 0.92% | 7 |
| Jan 2026 | Bubba Blue | 90 | 0.38% | 8 |
| Jan 2026 | Leander | 10 | 0.04% | 9 |
| Feb 2026 | Wallace Cotton | 12.6K | 65.4% | 1 |
| Feb 2026 | Sheet Society | 2.4K | 12.4% | 2 |
| Feb 2026 | Dimples | 1.3K | 6.7% | 3 |
| Feb 2026 | Sheridan | 920 | 4.8% | 4 |
| Feb 2026 | Babu | 880 | 4.6% | 5 |
| Feb 2026 | Nature Baby | 880 | 4.6% | 6 |
| Feb 2026 | Boori | 200 | 1% | 7 |
| Feb 2026 | Bubba Blue | 90 | 0.47% | 8 |
| Feb 2026 | Leander | 10 | 0.05% | 9 |
| Mar 2026 | Wallace Cotton | 12.7K | 61.7% | 1 |
| Mar 2026 | Sheet Society | 3.6K | 17.6% | 2 |
| Mar 2026 | Dimples | 1.3K | 6.3% | 3 |
| Mar 2026 | Babu | 1K | 4.9% | 4 |
| Mar 2026 | Sheridan | 930 | 4.5% | 5 |
| Mar 2026 | Nature Baby | 720 | 3.5% | 6 |
| Mar 2026 | Boori | 210 | 1% | 7 |
| Mar 2026 | Bubba Blue | 90 | 0.44% | 8 |
| Mar 2026 | Leander | 10 | 0.05% | 9 |
| Apr 2026 | Wallace Cotton | 12.8K | 63.1% | 1 |
| Apr 2026 | Sheet Society | 2.9K | 14.3% | 2 |
| Apr 2026 | Dimples | 1.6K | 7.9% | 3 |
| Apr 2026 | Babu | 1K | 4.9% | 4 |
| Apr 2026 | Sheridan | 930 | 4.6% | 5 |
| Apr 2026 | Nature Baby | 720 | 3.6% | 6 |
| Apr 2026 | Boori | 240 | 1.2% | 7 |
| Apr 2026 | Bubba Blue | 50 | 0.25% | 8 |
| Apr 2026 | Leander | 10 | 0.05% | 9 |
| May 2026 | Wallace Cotton | 15.5K | 65.9% | 1 |
| May 2026 | Sheet Society | 3.6K | 15.3% | 2 |
| May 2026 | Dimples | 1.3K | 5.5% | 3 |
| May 2026 | Sheridan | 1.1K | 4.5% | 4 |
| May 2026 | Babu | 1K | 4.3% | 5 |
| May 2026 | Nature Baby | 720 | 3.1% | 6 |
| May 2026 | Boori | 230 | 0.98% | 7 |
| May 2026 | Bubba Blue | 90 | 0.38% | 8 |
| May 2026 | Leander | 10 | 0.04% | 9 |
| Jun 2026 | Wallace Cotton | 12.8K | 60.1% | 1 |
| Jun 2026 | Sheet Society | 3.6K | 17% | 2 |
| Jun 2026 | Dimples | 1.6K | 7.5% | 3 |
| Jun 2026 | Sheridan | 1.1K | 5% | 4 |
| Jun 2026 | Babu | 1K | 4.7% | 5 |
| Jun 2026 | Nature Baby | 880 | 4.1% | 6 |
| Jun 2026 | Boori | 230 | 1.1% | 7 |
| Jun 2026 | Bubba Blue | 90 | 0.42% | 8 |
| Jun 2026 | Leander | 10 | 0.05% | 9 |
| Jul 2026 | Wallace Cotton | 12.6K | 61.2% | 1 |
| Jul 2026 | Sheet Society | 2.9K | 14% | 2 |
| Jul 2026 | Dimples | 1.6K | 7.7% | 3 |
| Jul 2026 | Sheridan | 1.3K | 6.5% | 4 |
| Jul 2026 | Nature Baby | 1K | 4.8% | 5 |
| Jul 2026 | Babu | 880 | 4.3% | 6 |
| Jul 2026 | Boori | 210 | 1% | 7 |
| Jul 2026 | Bubba Blue | 90 | 0.44% | 8 |
| Jul 2026 | Leander | 10 | 0.05% | 9 |
| Aug 2026 | Wallace Cotton | 12.7K | 64.6% | 1 |
| Aug 2026 | Sheet Society | 2.9K | 14.8% | 2 |
| Aug 2026 | Dimples | 1.3K | 6.6% | 3 |
| Aug 2026 | Sheridan | 910 | 4.6% | 4 |
| Aug 2026 | Babu | 880 | 4.5% | 5 |
| Aug 2026 | Nature Baby | 590 | 3% | 6 |
| Aug 2026 | Boori | 250 | 1.3% | 7 |
| Aug 2026 | Bubba Blue | 90 | 0.46% | 8 |
| Aug 2026 | Leander | 10 | 0.05% | 9 |
| Sep 2026 | Wallace Cotton | 12.6K | 64.8% | 1 |
| Sep 2026 | Sheet Society | 2.9K | 14.9% | 2 |
| Sep 2026 | Dimples | 1K | 5.1% | 3 |
| Sep 2026 | Sheridan | 910 | 4.7% | 4 |
| Sep 2026 | Babu | 880 | 4.5% | 5 |
| Sep 2026 | Nature Baby | 880 | 4.5% | 6 |
| Sep 2026 | Boori | 220 | 1.1% | 7 |
| Sep 2026 | Bubba Blue | 70 | 0.36% | 8 |
| Sep 2026 | Leander | 0 | 0% | 9 |

## What is being compared

- **Babu**: Measured on the search term “babu”.
- **Boori**: Measured on the search terms “boori”, “boori bed” and “boori high chair”, summed into one figure.
- **Bubba Blue**: Measured on the search term “bubba blue”.
- **Dimples**: Measured on the search term “dimples nz”.
- **Leander**: Measured on the search term “leander bassinet”.
- **Nature Baby**: Measured on the search term “naturebaby”.
- **Sheet Society**: Measured on the search term “sheet society”.
- **Sheridan**: Measured on the search terms “sheridan” and “sheridan institute”, summed into one figure.
- **Wallace Cotton**: Measured on the search terms “wallace cotton”, “wallace cotton bedding”, “wallace cotton bedspreads”, “wallace cotton outlet” and “wallacecotton”, summed into one figure.

- [Babu](/demand/nz/brands/babu-nz)
- [Boori](/demand/nz/brands/boori)
- [Bubba Blue](/demand/nz/brands/bubba-blue)
- [Dimples](/demand/nz/brands/dimples-baby)
- [Leander](/demand/nz/brands/leander)
- [Nature Baby](/demand/nz/brands/nature-baby)
- [Sheet Society](/demand/nz/brands/sheet-society)
- [Sheridan](/demand/nz/brands/sheridan)
- [Wallace Cotton](/demand/nz/brands/wallace-cotton)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cot sheets brands in New Zealand?

In September 2026, Wallace Cotton was the most searched among cot sheets brands in New Zealand, with an estimated 12.6K branded searches, 64.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Cot sheets brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cot-sheets-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cot-sheets-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.