--- title: "Snuz vs Stokke: Which is searched more in New Zealand?" description: "Is Snuz or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands/compare/snuz-vs-stokke" publisher: "Brandwave" --- # Snuz vs Stokke: Which is searched more in New Zealand? Is Snuz or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Snuz and Stokke - **Competitive set**: Cot mattress brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Snuz Share of Search**: 7.4% - **Stokke Share of Search**: 8.7% ## Is Snuz or Stokke more popular in search? - In September 2026, Stokke had more branded searches than Snuz among cot mattress brands in New Zealand. Stokke had about 1,890 branded searches, while Snuz had 1,600. Stokke made up 8.7% of all cot mattress brand searches we track, and Snuz accounted for 7.4%. - Stokke was ahead of Snuz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand moved from 5% to 7.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand moved from 9% to 8.7%, and its estimated monthly branded searches moved from 2.3K to 1.9K. ## Top cot mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Snuz nor Stokke showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Ecosa | 2 of 3 | 1 of 2 | 3 of 5 | | Stokke | 0 of 3 | 0 of 2 | 0 of 5 | | Snuz | 0 of 3 | 0 of 2 | 0 of 5 | | Boori | 2 of 3 | 0 of 2 | 2 of 5 | | Leander | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot mattress brands - Asked ChatGPT "Which cot mattress brand should I buy in New Zealand?": 1. Ecosa - Asked ChatGPT "What are the best cot mattress brands in New Zealand?": 1. Ecosa, 2. Boori - Asked ChatGPT "What's the best cot mattress brand in New Zealand for a baby cot?": 1. Boori - Searched Google, AI Overview "best cot mattress": 1. Ecosa - Searched Google, AI Overview "safe cot mattress": named none of the brands we track Not named in any answer: Stokke, Snuz and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cot mattress brands in September 2026? - In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%. - In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%. ## Month by month | Month | Snuz estimated searches | Snuz Share of Search | Snuz rank | Stokke estimated searches | Stokke Share of Search | Stokke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5% | 3 | 2.3K | 9% | 2 | | Nov 2025 | 1.6K | 5.3% | 3 | 2.9K | 9.6% | 2 | | Dec 2025 | 1K | 4.6% | 3 | 1.7K | 7.9% | 2 | | Jan 2026 | 1.6K | 7% | 3 | 2K | 8.8% | 2 | | Feb 2026 | 1.3K | 7% | 3 | 1.7K | 9% | 2 | | Mar 2026 | 1.3K | 6% | 3 | 1.9K | 8.8% | 2 | | Apr 2026 | 1.3K | 5.8% | 3 | 2K | 9% | 2 | | May 2026 | 1.3K | 5.8% | 3 | 2K | 9.1% | 2 | | Jun 2026 | 1.6K | 7.1% | 3 | 2K | 9% | 2 | | Jul 2026 | 1.6K | 6.9% | 3 | 2.6K | 11.3% | 2 | | Aug 2026 | 1.6K | 7.9% | 3 | 2.4K | 11.7% | 2 | | Sep 2026 | 1.6K | 7.4% | 3 | 1.9K | 8.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Snuz’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Snuz**: Measured on the search term “snuz pod”. - **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke pram” and “stokke trapp”, summed into one figure. - [Snuz profile](/demand/nz/brands/snuz) - [Stokke profile](/demand/nz/brands/stokke) - [All cot mattress brands in New Zealand](/demand/nz/categories/nz-cot-mattress-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Snuz or Stokke more popular in search? In September 2026, Stokke had more branded searches than Snuz among cot mattress brands in New Zealand. Stokke had about 1,890 branded searches, while Snuz had 1,600. Stokke made up 8.7% of all cot mattress brand searches we track, and Snuz accounted for 7.4%. ## Cite this page Brandwave. "Snuz vs Stokke: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands/compare/snuz-vs-stokke This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands/compare/snuz-vs-stokke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.