---
title: "Cot mattress brands in New Zealand: Which are searched most?"
description: "Compare the cot mattress brands people buy. Share of Search among Ecosa, Stokke, Snuz, Boori and Leander, the cot mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands"
publisher: "Brandwave"
---

# Cot mattress brands in New Zealand: Which are searched most?

Compare the cot mattress brands people buy. Share of Search among Ecosa, Stokke, Snuz, Boori and Leander, the cot mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cot mattress brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ecosa, 82.9%

## Which brand is most popular in search among cot mattress brands in New Zealand?

- In September 2026, Ecosa was the most searched among cot mattress brands in New Zealand, with an estimated 18K branded searches, 82.9% of all searches for the five we track.
- Stokke is in 2nd place, 74.2 percentage points behind at 8.7%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among cot mattress brands in New Zealand decreased from 85% to 82.9%.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand increased from 5% to 7.4%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among cot mattress brands in New Zealand peaked at 86.4% in December 2025 and was lowest at 79.2% in August 2026.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand peaked at 11.7% in August 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Stokke, Boori and Leander held steady: their share of searches among cot mattress brands in New Zealand each moved less than 0.5 percentage points.

## Top cot mattress brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ecosa was mentioned most often, in three of the five answers. Stokke, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Ecosa | 2 of 3 | 1 of 2 | 3 of 5 |
| Stokke | 0 of 3 | 0 of 2 | 0 of 5 |
| Snuz | 0 of 3 | 0 of 2 | 0 of 5 |
| Boori | 2 of 3 | 0 of 2 | 2 of 5 |
| Leander | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cot mattress brands

- Asked ChatGPT "Which cot mattress brand should I buy in New Zealand?": 1. Ecosa
- Asked ChatGPT "What are the best cot mattress brands in New Zealand?": 1. Ecosa, 2. Boori
- Asked ChatGPT "What's the best cot mattress brand in New Zealand for a baby cot?": 1. Boori
- Searched Google, AI Overview "best cot mattress": 1. Ecosa
- Searched Google, AI Overview "safe cot mattress": named none of the brands we track

Not named in any answer: Stokke, Snuz and Leander.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ecosa vs Stokke: compare search popularity](/demand/nz/compare/ecosa-vs-stokke): 82.9% against 8.7% Share of Search.
- [Ecosa vs Snuz: compare search popularity](/demand/nz/compare/ecosa-vs-snuz): 82.9% against 7.4% Share of Search.
- [Stokke vs Snuz: compare search popularity](/demand/nz/compare/snuz-vs-stokke): 8.7% against 7.4% Share of Search.

## How did search popularity change for New Zealand cot mattress brands in September 2026?

- In September 2026, Ecosa gained share of searches among cot mattress brands in New Zealand, from 79.2% to 82.9%.
- In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.
- In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%.
- Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
- Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ecosa | 82.9% | 18K | +12.4% | Ecosa |
| 2 | Stokke | 8.7% | 1.9K | -19.9% | Stokke |
| 3 | Snuz | 7.4% | 1.6K | 0.0% | Snuz |
| 4 | Boori | 1% | 220 | -12.0% | Boori |
| 5 | Leander | 0% | 0 | -100.0% | Leander |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecosa | 22.1K | 85% | 1 |
| Oct 2025 | Stokke | 2.3K | 9% | 2 |
| Oct 2025 | Snuz | 1.3K | 5% | 3 |
| Oct 2025 | Boori | 250 | 0.96% | 4 |
| Oct 2025 | Leander | 10 | 0.04% | 5 |
| Nov 2025 | Ecosa | 25.4K | 84.3% | 1 |
| Nov 2025 | Stokke | 2.9K | 9.6% | 2 |
| Nov 2025 | Snuz | 1.6K | 5.3% | 3 |
| Nov 2025 | Boori | 230 | 0.76% | 4 |
| Nov 2025 | Leander | 10 | 0.03% | 5 |
| Dec 2025 | Ecosa | 18.7K | 86.4% | 1 |
| Dec 2025 | Stokke | 1.7K | 7.9% | 2 |
| Dec 2025 | Snuz | 1K | 4.6% | 3 |
| Dec 2025 | Boori | 220 | 1% | 4 |
| Dec 2025 | Leander | 10 | 0.05% | 5 |
| Jan 2026 | Ecosa | 18.9K | 83.1% | 1 |
| Jan 2026 | Stokke | 2K | 8.8% | 2 |
| Jan 2026 | Snuz | 1.6K | 7% | 3 |
| Jan 2026 | Boori | 220 | 0.97% | 4 |
| Jan 2026 | Leander | 10 | 0.04% | 5 |
| Feb 2026 | Ecosa | 15.3K | 82.8% | 1 |
| Feb 2026 | Stokke | 1.7K | 9% | 2 |
| Feb 2026 | Snuz | 1.3K | 7% | 3 |
| Feb 2026 | Boori | 200 | 1.1% | 4 |
| Feb 2026 | Leander | 10 | 0.05% | 5 |
| Mar 2026 | Ecosa | 18.3K | 84.2% | 1 |
| Mar 2026 | Stokke | 1.9K | 8.8% | 2 |
| Mar 2026 | Snuz | 1.3K | 6% | 3 |
| Mar 2026 | Boori | 210 | 0.97% | 4 |
| Mar 2026 | Leander | 10 | 0.05% | 5 |
| Apr 2026 | Ecosa | 18.8K | 84.1% | 1 |
| Apr 2026 | Stokke | 2K | 9% | 2 |
| Apr 2026 | Snuz | 1.3K | 5.8% | 3 |
| Apr 2026 | Boori | 240 | 1.1% | 4 |
| Apr 2026 | Leander | 10 | 0.04% | 5 |
| May 2026 | Ecosa | 18.8K | 84.1% | 1 |
| May 2026 | Stokke | 2K | 9.1% | 2 |
| May 2026 | Snuz | 1.3K | 5.8% | 3 |
| May 2026 | Boori | 230 | 1% | 4 |
| May 2026 | Leander | 10 | 0.04% | 5 |
| Jun 2026 | Ecosa | 18.7K | 82.8% | 1 |
| Jun 2026 | Stokke | 2K | 9% | 2 |
| Jun 2026 | Snuz | 1.6K | 7.1% | 3 |
| Jun 2026 | Boori | 230 | 1% | 4 |
| Jun 2026 | Leander | 10 | 0.04% | 5 |
| Jul 2026 | Ecosa | 18.8K | 80.8% | 1 |
| Jul 2026 | Stokke | 2.6K | 11.3% | 2 |
| Jul 2026 | Snuz | 1.6K | 6.9% | 3 |
| Jul 2026 | Boori | 210 | 0.9% | 4 |
| Jul 2026 | Leander | 10 | 0.04% | 5 |
| Aug 2026 | Ecosa | 16K | 79.2% | 1 |
| Aug 2026 | Stokke | 2.4K | 11.7% | 2 |
| Aug 2026 | Snuz | 1.6K | 7.9% | 3 |
| Aug 2026 | Boori | 250 | 1.2% | 4 |
| Aug 2026 | Leander | 10 | 0.05% | 5 |
| Sep 2026 | Ecosa | 18K | 82.9% | 1 |
| Sep 2026 | Stokke | 1.9K | 8.7% | 2 |
| Sep 2026 | Snuz | 1.6K | 7.4% | 3 |
| Sep 2026 | Boori | 220 | 1% | 4 |
| Sep 2026 | Leander | 0 | 0% | 5 |

## What is being compared

- **Boori**: Measured on the search terms “boori”, “boori bed” and “boori high chair”, summed into one figure.
- **Ecosa**: Measured on the search terms “Ecosa”, “ecosa bed”, “ecosa bed base”, “ecosa bedframe”, “ecosa cot mattress”, “ecosa double bed”, “ecosa double mattress”, “ecosa firm mattress”, “ecosa king bed”, “ecosa king mattress”, “ecosa king single”, “ecosa mattress”, “ecosa pillow”, “ecosa pure”, “ecosa pure mattress”, “ecosa queen bed”, “ecosa queen mattress”, “ecosa sale”, “ecosa showroom”, “ecosa silk pillowcases”, “ecosa sleep” and “ecosa weighted blanket”, summed into one figure.
- **Leander**: Measured on the search term “leander bassinet”.
- **Snuz**: Measured on the search term “snuz pod”.
- **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke pram” and “stokke trapp”, summed into one figure.

- [Boori](/demand/nz/brands/boori)
- [Ecosa](/demand/nz/brands/ecosa)
- [Leander](/demand/nz/brands/leander)
- [Snuz](/demand/nz/brands/snuz)
- [Stokke](/demand/nz/brands/stokke)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cot mattress brands in New Zealand?

In September 2026, Ecosa was the most searched among cot mattress brands in New Zealand, with an estimated 18K branded searches, 82.9% of all searches for the five we track.

## Cite this page

Brandwave. "Cot mattress brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cot-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.