---
title: "Corporate wellness platforms in New Zealand: Which are searched most?"
description: "Compare programs and platforms for workplace fitness and employee wellbeing. Share of Search among TELUS Health, Umbrella Wellbeing, Wellable, Wellhub, Personify Health, WellSteps and Vantage Fit, the corporate wellness platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-corporate-wellness-platforms"
publisher: "Brandwave"
---

# Corporate wellness platforms in New Zealand: Which are searched most?

Compare programs and platforms for workplace fitness and employee wellbeing. Share of Search among TELUS Health, Umbrella Wellbeing, Wellable, Wellhub, Personify Health, WellSteps and Vantage Fit, the corporate wellness platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Corporate wellness platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: TELUS Health, 76.5%

## Which brand is most popular in search among corporate wellness platforms in New Zealand?

- In September 2026, TELUS Health was the most searched among corporate wellness platforms in New Zealand, with an estimated 880 branded searches, 76.5% of all searches for the seven we track.
- Umbrella Wellbeing is in 2nd place, 68.7 percentage points behind at 7.8%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand increased from 72.7% to 76.5%.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand decreased from 11.6% to 7.8%.
- Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand decreased from 9.1% to 7.8%.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand increased from 4.1% to 6.1%.
- Across the 12 months ending September 2026, Vantage Fit’s share of searches among corporate wellness platforms in New Zealand decreased from 0.83% to 0%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand peaked at 76.5% in September 2026 and was lowest at 65.2% in April 2026.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand peaked at 11.6% in October 2025 and was lowest at 5.6% in June 2026.
- Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand peaked at 11.2% in June 2026 and was lowest at 6.7% in April 2026.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand peaked at 10.4% in April 2026 and was lowest at 4.1% in October 2025.
- Across the 12 months ending September 2026, Personify Health’s share of searches among corporate wellness platforms in New Zealand peaked at 8.1% in April 2026 and was lowest at 0.83% in October 2025.
- Across the 12 months ending September 2026, WellSteps rose from 7th to 6th among corporate wellness platforms in New Zealand.
- Across the 12 months ending September 2026, Vantage Fit fell from 6th to 7th among corporate wellness platforms in New Zealand.
- Across the 12 months ending September 2026, Personify Health held steady: its share of searches among corporate wellness platforms in New Zealand moved less than 0.5 percentage points.

## Top corporate wellness platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned most often, in four of the five answers. Umbrella Wellbeing was recommended most often, coming first in two out of four answers that gave a list. TELUS Health, Personify Health and WellSteps tied for second. Wellable, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Umbrella Wellbeing | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| TELUS Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Personify Health | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| WellSteps | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellhub | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vantage Fit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about corporate wellness platforms

- Asked ChatGPT "Which corporate wellness platform should I use in New Zealand?": 1. Umbrella Wellbeing
- Asked ChatGPT "What are the best corporate wellness platforms in New Zealand?": 1. Umbrella Wellbeing, 2. TELUS Health
- Asked ChatGPT "What's the best corporate wellness platform in New Zealand for employee wellbeing?": 1. Umbrella Wellbeing, 2. TELUS Health
- Searched Google, AI Overview "corporate wellness platform": 1. WellSteps, 2. Umbrella Wellbeing
- Searched Google, AI Overview "employee wellness software": 1. Personify Health, 2. Wellhub

Not named in any answer: Wellable and Vantage Fit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [TELUS Health vs Umbrella Wellbeing: compare search popularity](/demand/nz/compare/telus-health-vs-umbrella-wellbeing): 76.5% against 7.8% Share of Search.
- [TELUS Health vs Wellable: compare search popularity](/demand/nz/compare/telus-health-vs-wellable): 76.5% against 7.8% Share of Search.
- [TELUS Health vs Wellhub: compare search popularity](/demand/nz/compare/telus-health-vs-wellhub): 76.5% against 6.1% Share of Search.
- [Umbrella Wellbeing vs Wellable: compare search popularity](/demand/nz/compare/umbrella-wellbeing-vs-wellable): 7.8% Share of Search each.
- [Umbrella Wellbeing vs Wellhub: compare search popularity](/demand/nz/compare/umbrella-wellbeing-vs-wellhub): 7.8% against 6.1% Share of Search.
- [Wellable vs Wellhub: compare search popularity](/demand/nz/compare/wellable-vs-wellhub): 7.8% against 6.1% Share of Search.

## How did search popularity change for New Zealand corporate wellness platforms in September 2026?

- In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
- In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.
- In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.
- In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.
- In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.
- In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.
- In September 2026, Vantage Fit lost share of searches among corporate wellness platforms in New Zealand, from 0.81% to 0%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TELUS Health | 76.5% | 880 | 0.0% | TELUS Health |
| 2 | Umbrella Wellbeing | 7.8% | 90 | 0.0% | Umbrella Wellbeing |
| 3 | Wellable | 7.8% | 90 | -18.2% | Wellable |
| 4 | Wellhub | 6.1% | 70 | -22.2% | Wellhub |
| 5 | Personify Health | 0.87% | 10 | -80.0% | Personify Health |
| 6 | WellSteps | 0.87% | 10 | — | WellSteps |
| 7 | Vantage Fit | 0% | 0 | -100.0% | Vantage Fit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TELUS Health | 880 | 72.7% | 1 |
| Oct 2025 | Umbrella Wellbeing | 140 | 11.6% | 2 |
| Oct 2025 | Wellable | 110 | 9.1% | 3 |
| Oct 2025 | Wellhub | 50 | 4.1% | 4 |
| Oct 2025 | Personify Health | 10 | 0.83% | 5 |
| Oct 2025 | Vantage Fit | 10 | 0.83% | 6 |
| Oct 2025 | WellSteps | 10 | 0.83% | 7 |
| Nov 2025 | TELUS Health | 880 | 72.7% | 1 |
| Nov 2025 | Umbrella Wellbeing | 110 | 9.1% | 2 |
| Nov 2025 | Wellable | 90 | 7.4% | 3 |
| Nov 2025 | Wellhub | 90 | 7.4% | 4 |
| Nov 2025 | Personify Health | 30 | 2.5% | 5 |
| Nov 2025 | Vantage Fit | 10 | 0.83% | 6 |
| Nov 2025 | WellSteps | 0 | 0% | 7 |
| Dec 2025 | TELUS Health | 590 | 72.8% | 1 |
| Dec 2025 | Wellable | 90 | 11.1% | 2 |
| Dec 2025 | Umbrella Wellbeing | 70 | 8.6% | 3 |
| Dec 2025 | Wellhub | 40 | 4.9% | 4 |
| Dec 2025 | Personify Health | 20 | 2.5% | 5 |
| Dec 2025 | Vantage Fit | 0 | 0% | 6 |
| Dec 2025 | WellSteps | 0 | 0% | 7 |
| Jan 2026 | TELUS Health | 880 | 75.9% | 1 |
| Jan 2026 | Wellable | 110 | 9.5% | 2 |
| Jan 2026 | Wellhub | 90 | 7.8% | 3 |
| Jan 2026 | Umbrella Wellbeing | 70 | 6% | 4 |
| Jan 2026 | Personify Health | 10 | 0.86% | 5 |
| Jan 2026 | Vantage Fit | 0 | 0% | 6 |
| Jan 2026 | WellSteps | 0 | 0% | 7 |
| Feb 2026 | TELUS Health | 880 | 75.9% | 1 |
| Feb 2026 | Wellhub | 110 | 9.5% | 2 |
| Feb 2026 | Wellable | 90 | 7.8% | 3 |
| Feb 2026 | Umbrella Wellbeing | 70 | 6% | 4 |
| Feb 2026 | Personify Health | 10 | 0.86% | 5 |
| Feb 2026 | Vantage Fit | 0 | 0% | 6 |
| Feb 2026 | WellSteps | 0 | 0% | 7 |
| Mar 2026 | TELUS Health | 1K | 67.6% | 1 |
| Mar 2026 | Umbrella Wellbeing | 140 | 9.5% | 2 |
| Mar 2026 | Wellable | 140 | 9.5% | 3 |
| Mar 2026 | Personify Health | 110 | 7.4% | 4 |
| Mar 2026 | Wellhub | 90 | 6.1% | 5 |
| Mar 2026 | Vantage Fit | 0 | 0% | 6 |
| Mar 2026 | WellSteps | 0 | 0% | 7 |
| Apr 2026 | TELUS Health | 880 | 65.2% | 1 |
| Apr 2026 | Wellhub | 140 | 10.4% | 2 |
| Apr 2026 | Personify Health | 110 | 8.1% | 3 |
| Apr 2026 | Umbrella Wellbeing | 110 | 8.1% | 4 |
| Apr 2026 | Wellable | 90 | 6.7% | 5 |
| Apr 2026 | Vantage Fit | 10 | 0.74% | 6 |
| Apr 2026 | WellSteps | 10 | 0.74% | 7 |
| May 2026 | TELUS Health | 880 | 71% | 1 |
| May 2026 | Umbrella Wellbeing | 110 | 8.9% | 2 |
| May 2026 | Wellhub | 110 | 8.9% | 3 |
| May 2026 | Wellable | 90 | 7.3% | 4 |
| May 2026 | Personify Health | 50 | 4% | 5 |
| May 2026 | Vantage Fit | 0 | 0% | 6 |
| May 2026 | WellSteps | 0 | 0% | 7 |
| Jun 2026 | TELUS Health | 880 | 70.4% | 1 |
| Jun 2026 | Wellable | 140 | 11.2% | 2 |
| Jun 2026 | Wellhub | 110 | 8.8% | 3 |
| Jun 2026 | Umbrella Wellbeing | 70 | 5.6% | 4 |
| Jun 2026 | Personify Health | 40 | 3.2% | 5 |
| Jun 2026 | WellSteps | 10 | 0.8% | 6 |
| Jun 2026 | Vantage Fit | 0 | 0% | 7 |
| Jul 2026 | TELUS Health | 720 | 75% | 1 |
| Jul 2026 | Umbrella Wellbeing | 90 | 9.4% | 2 |
| Jul 2026 | Wellable | 70 | 7.3% | 3 |
| Jul 2026 | Wellhub | 50 | 5.2% | 4 |
| Jul 2026 | Personify Health | 30 | 3.1% | 5 |
| Jul 2026 | Vantage Fit | 0 | 0% | 6 |
| Jul 2026 | WellSteps | 0 | 0% | 7 |
| Aug 2026 | TELUS Health | 880 | 71.5% | 1 |
| Aug 2026 | Wellable | 110 | 8.9% | 2 |
| Aug 2026 | Umbrella Wellbeing | 90 | 7.3% | 3 |
| Aug 2026 | Wellhub | 90 | 7.3% | 4 |
| Aug 2026 | Personify Health | 50 | 4.1% | 5 |
| Aug 2026 | Vantage Fit | 10 | 0.81% | 6 |
| Aug 2026 | WellSteps | 0 | 0% | 7 |
| Sep 2026 | TELUS Health | 880 | 76.5% | 1 |
| Sep 2026 | Umbrella Wellbeing | 90 | 7.8% | 2 |
| Sep 2026 | Wellable | 90 | 7.8% | 3 |
| Sep 2026 | Wellhub | 70 | 6.1% | 4 |
| Sep 2026 | Personify Health | 10 | 0.87% | 5 |
| Sep 2026 | WellSteps | 10 | 0.87% | 6 |
| Sep 2026 | Vantage Fit | 0 | 0% | 7 |

## What is being compared

- **Personify Health**: Measured on the search term “personify health”.
- **TELUS Health**: Measured on the search term “telus health”.
- **Umbrella Wellbeing**: Measured on the search term “umbrella wellbeing”.
- **Vantage Fit**: Measured on the search term “vantage fit”.
- **Wellable**: Measured on the search term “wellable”.
- **Wellhub**: Measured on the search term “wellhub”.
- **WellSteps**: Measured on the search term “wellsteps”.

- [Personify Health](/demand/nz/brands/personify-health)
- [TELUS Health](/demand/nz/brands/telus-health)
- [Umbrella Wellbeing](/demand/nz/brands/umbrella-wellbeing)
- [Vantage Fit](/demand/nz/brands/vantage-fit)
- [Wellable](/demand/nz/brands/wellable)
- [Wellhub](/demand/nz/brands/wellhub)
- [WellSteps](/demand/nz/brands/wellsteps)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among corporate wellness platforms in New Zealand?

In September 2026, TELUS Health was the most searched among corporate wellness platforms in New Zealand, with an estimated 880 branded searches, 76.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Corporate wellness platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-corporate-wellness-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-corporate-wellness-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.