---
title: "Corporate finance and M&A advisers in New Zealand: Which are searched most?"
description: "Compare the corporate finance and mergers and acquisitions advisers New Zealand businesses engage. Share of Search among PwC, Deloitte, Cameron Partners, Northington Partners, Calibre Partners, Clarien Partners, KPMG and Simmons Corporate Finance, the corporate finance and M&A advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-corporate-finance-advisers"
publisher: "Brandwave"
---

# Corporate finance and M&A advisers in New Zealand: Which are searched most?

Compare the corporate finance and mergers and acquisitions advisers New Zealand businesses engage. Share of Search among PwC, Deloitte, Cameron Partners, Northington Partners, Calibre Partners, Clarien Partners, KPMG and Simmons Corporate Finance, the corporate finance and M&A advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Corporate finance and M&A advisers
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: PwC, 58.6%

## Which brand is most popular in search among corporate finance and M&A advisers in New Zealand?

- In September 2026, PwC was the most searched among corporate finance and M&A advisers in New Zealand, with an estimated 2.6K branded searches, 58.6% of all searches for the eight we track.
- Deloitte is in 2nd place, 43.2 percentage points behind at 15.5%.
- Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand increased from 42.5% to 58.6%.
- Across the 12 months ending September 2026, Deloitte’s share of searches among corporate finance and M&A advisers in New Zealand decreased from 19.8% to 15.5%.
- Across the 12 months ending September 2026, Cameron Partners’ share of searches among corporate finance and M&A advisers in New Zealand decreased from 11% to 7.3%.
- Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand increased from 4.8% to 7.3%.
- Across the 12 months ending September 2026, Calibre Partners’ share of searches among corporate finance and M&A advisers in New Zealand decreased from 16.7% to 5.9%.
- Across the 12 months ending September 2026, Clarien Partners’ share of searches among corporate finance and M&A advisers in New Zealand increased from 2% to 2.5%.
- Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 58.6% in September 2026 and was lowest at 41.9% in June 2026.
- Across the 12 months ending September 2026, Deloitte’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 22.8% in December 2025 and was lowest at 15.5% in September 2026.
- Across the 12 months ending September 2026, Cameron Partners’ share of searches among corporate finance and M&A advisers in New Zealand peaked at 13.3% in May 2026 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand peaked at 7.8% in August 2026 and was lowest at 4.4% in March 2026.
- Across the 12 months ending September 2026, Clarien Partners’ share of searches among corporate finance and M&A advisers in New Zealand peaked at 3% in July 2026 and was lowest at 1.1% in March 2026.
- Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Simmons Corporate Finance’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 1.3% in July 2026 and was lowest at 0.21% in March 2026.
- Across the 12 months ending September 2026, Cameron Partners rose from 4th to 3rd among corporate finance and M&A advisers in New Zealand.
- Across the 12 months ending September 2026, Northington Partners rose from 5th to 4th among corporate finance and M&A advisers in New Zealand.
- Across the 12 months ending September 2026, Calibre Partners fell from 3rd to 5th among corporate finance and M&A advisers in New Zealand.
- Across the 12 months ending September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand.
- Across the 12 months ending September 2026, KPMG fell from 6th to 7th among corporate finance and M&A advisers in New Zealand.
- Across the 12 months ending September 2026, Simmons Corporate Finance held steady: its share of searches among corporate finance and M&A advisers in New Zealand moved less than 0.5 percentage points.

## Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, PwC and Cameron Partners appeared every time. Cameron Partners was recommended most often, coming first in four out of five answers. PwC was second, and Simmons Corporate Finance was third. Clarien Partners, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cameron Partners | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| PwC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Simmons Corporate Finance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Calibre Partners | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| KPMG | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Deloitte | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Northington Partners | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clarien Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about corporate finance and M&A advisers

- Asked ChatGPT "Which corporate finance adviser should I hire in New Zealand?": 1. Cameron Partners, 2. PwC, 3. KPMG, 4. Simmons Corporate Finance
- Asked ChatGPT "What are the best corporate finance advisers in New Zealand?": 1. PwC, 2. Cameron Partners, 3. Deloitte, 4. KPMG, 5. Simmons Corporate Finance
- Asked ChatGPT "What's the best corporate finance adviser in New Zealand for a business sale?": 1. Cameron Partners, 2. PwC, 3. Northington Partners, 4. Simmons Corporate Finance, 5. Deloitte
- Searched Google, AI Overview "corporate finance advisers nz": 1. Cameron Partners, 2. Simmons Corporate Finance, 3. Calibre Partners, 4. PwC, 5. KPMG
- Searched Google, AI Overview "mergers and acquisitions adviser nz": 1. Cameron Partners, 2. Calibre Partners, 3. PwC, 4. Deloitte

Not named in any answer: Clarien Partners.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [PwC vs Deloitte: compare search popularity](/demand/nz/compare/deloitte-new-zealand-vs-pwc-new-zealand): 58.6% against 15.5% Share of Search.
- [PwC vs Cameron Partners: compare search popularity](/demand/nz/compare/cameron-partners-vs-pwc-new-zealand): 58.6% against 7.3% Share of Search.
- [PwC vs Northington Partners: compare search popularity](/demand/nz/compare/northington-partners-vs-pwc-new-zealand): 58.6% against 7.3% Share of Search.
- [PwC vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-pwc-new-zealand): 58.6% against 5.9% Share of Search.
- [Deloitte vs Cameron Partners: compare search popularity](/demand/nz/compare/cameron-partners-vs-deloitte-new-zealand): 15.5% against 7.3% Share of Search.
- [Deloitte vs Northington Partners: compare search popularity](/demand/nz/compare/deloitte-new-zealand-vs-northington-partners): 15.5% against 7.3% Share of Search.
- [Deloitte vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-deloitte-new-zealand): 15.5% against 5.9% Share of Search.
- [Cameron Partners vs Northington Partners: compare search popularity](/demand/nz/compare/cameron-partners-vs-northington-partners): 7.3% Share of Search each.
- [Cameron Partners vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-cameron-partners): 7.3% against 5.9% Share of Search.
- [Northington Partners vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-northington-partners): 7.3% against 5.9% Share of Search.

## How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?

- In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%.
- In September 2026, Deloitte lost share of searches among corporate finance and M&A advisers in New Zealand, from 19.3% to 15.5%.
- In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.
- In September 2026, Cameron Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.
- In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.
- In September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand.
- Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PwC | 58.6% | 2.6K | +21.1% | PwC |
| 2 | Deloitte | 15.5% | 680 | -13.9% | Deloitte |
| 3 | Cameron Partners | 7.3% | 320 | 0.0% | Cameron Partners |
| 4 | Northington Partners | 7.3% | 320 | 0.0% | Northington Partners |
| 5 | Calibre Partners | 5.9% | 260 | 0.0% | Calibre Partners |
| 6 | Clarien Partners | 2.5% | 110 | -8.3% | Clarien Partners |
| 7 | KPMG | 2.5% | 110 | -21.4% | KPMG |
| 8 | Simmons Corporate Finance | 0.45% | 20 | 0.0% | Simmons Corporate Finance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PwC | 1.5K | 42.5% | 1 |
| Oct 2025 | Deloitte | 700 | 19.8% | 2 |
| Oct 2025 | Calibre Partners | 590 | 16.7% | 3 |
| Oct 2025 | Cameron Partners | 390 | 11% | 4 |
| Oct 2025 | Northington Partners | 170 | 4.8% | 5 |
| Oct 2025 | KPMG | 90 | 2.5% | 6 |
| Oct 2025 | Clarien Partners | 70 | 2% | 7 |
| Oct 2025 | Simmons Corporate Finance | 20 | 0.57% | 8 |
| Nov 2025 | PwC | 1.5K | 45.1% | 1 |
| Nov 2025 | Deloitte | 720 | 21.4% | 2 |
| Nov 2025 | Cameron Partners | 390 | 11.6% | 3 |
| Nov 2025 | Calibre Partners | 320 | 9.5% | 4 |
| Nov 2025 | Northington Partners | 210 | 6.2% | 5 |
| Nov 2025 | KPMG | 110 | 3.3% | 6 |
| Nov 2025 | Clarien Partners | 90 | 2.7% | 7 |
| Nov 2025 | Simmons Corporate Finance | 10 | 0.3% | 8 |
| Dec 2025 | PwC | 1.1K | 43.7% | 1 |
| Dec 2025 | Deloitte | 600 | 22.8% | 2 |
| Dec 2025 | Calibre Partners | 320 | 12.2% | 3 |
| Dec 2025 | Cameron Partners | 260 | 9.9% | 4 |
| Dec 2025 | Northington Partners | 170 | 6.5% | 5 |
| Dec 2025 | KPMG | 70 | 2.7% | 6 |
| Dec 2025 | Clarien Partners | 50 | 1.9% | 7 |
| Dec 2025 | Simmons Corporate Finance | 10 | 0.38% | 8 |
| Jan 2026 | PwC | 1.2K | 47.1% | 1 |
| Jan 2026 | Deloitte | 570 | 22.4% | 2 |
| Jan 2026 | Calibre Partners | 260 | 10.2% | 3 |
| Jan 2026 | Cameron Partners | 260 | 10.2% | 4 |
| Jan 2026 | Northington Partners | 140 | 5.5% | 5 |
| Jan 2026 | KPMG | 70 | 2.7% | 6 |
| Jan 2026 | Clarien Partners | 40 | 1.6% | 7 |
| Jan 2026 | Simmons Corporate Finance | 10 | 0.39% | 8 |
| Feb 2026 | PwC | 1.6K | 47.8% | 1 |
| Feb 2026 | Deloitte | 660 | 19.5% | 2 |
| Feb 2026 | Cameron Partners | 390 | 11.5% | 3 |
| Feb 2026 | Calibre Partners | 320 | 9.4% | 4 |
| Feb 2026 | Northington Partners | 210 | 6.2% | 5 |
| Feb 2026 | KPMG | 110 | 3.2% | 6 |
| Feb 2026 | Clarien Partners | 70 | 2.1% | 7 |
| Feb 2026 | Simmons Corporate Finance | 10 | 0.29% | 8 |
| Mar 2026 | PwC | 2.1K | 45.5% | 1 |
| Mar 2026 | Deloitte | 990 | 20.9% | 2 |
| Mar 2026 | Calibre Partners | 720 | 15.2% | 3 |
| Mar 2026 | Cameron Partners | 390 | 8.2% | 4 |
| Mar 2026 | KPMG | 210 | 4.4% | 5 |
| Mar 2026 | Northington Partners | 210 | 4.4% | 6 |
| Mar 2026 | Clarien Partners | 50 | 1.1% | 7 |
| Mar 2026 | Simmons Corporate Finance | 10 | 0.21% | 8 |
| Apr 2026 | PwC | 1.3K | 44.1% | 1 |
| Apr 2026 | Deloitte | 570 | 19.8% | 2 |
| Apr 2026 | Calibre Partners | 390 | 13.5% | 3 |
| Apr 2026 | Cameron Partners | 320 | 11.1% | 4 |
| Apr 2026 | Northington Partners | 170 | 5.9% | 5 |
| Apr 2026 | KPMG | 90 | 3.1% | 6 |
| Apr 2026 | Clarien Partners | 50 | 1.7% | 7 |
| Apr 2026 | Simmons Corporate Finance | 20 | 0.69% | 8 |
| May 2026 | PwC | 1.3K | 42.7% | 1 |
| May 2026 | Deloitte | 610 | 20.8% | 2 |
| May 2026 | Cameron Partners | 390 | 13.3% | 3 |
| May 2026 | Calibre Partners | 320 | 10.9% | 4 |
| May 2026 | Northington Partners | 210 | 7.2% | 5 |
| May 2026 | KPMG | 90 | 3.1% | 6 |
| May 2026 | Clarien Partners | 40 | 1.4% | 7 |
| May 2026 | Simmons Corporate Finance | 20 | 0.68% | 8 |
| Jun 2026 | PwC | 1.3K | 41.9% | 1 |
| Jun 2026 | Deloitte | 630 | 21.1% | 2 |
| Jun 2026 | Cameron Partners | 390 | 13.1% | 3 |
| Jun 2026 | Calibre Partners | 320 | 10.7% | 4 |
| Jun 2026 | Northington Partners | 170 | 5.7% | 5 |
| Jun 2026 | KPMG | 140 | 4.7% | 6 |
| Jun 2026 | Clarien Partners | 60 | 2% | 7 |
| Jun 2026 | Simmons Corporate Finance | 20 | 0.67% | 8 |
| Jul 2026 | PwC | 1.3K | 42.6% | 1 |
| Jul 2026 | Deloitte | 610 | 20.5% | 2 |
| Jul 2026 | Calibre Partners | 390 | 13.1% | 3 |
| Jul 2026 | Cameron Partners | 260 | 8.7% | 4 |
| Jul 2026 | Northington Partners | 210 | 7% | 5 |
| Jul 2026 | KPMG | 110 | 3.7% | 6 |
| Jul 2026 | Clarien Partners | 90 | 3% | 7 |
| Jul 2026 | Simmons Corporate Finance | 40 | 1.3% | 8 |
| Aug 2026 | PwC | 2.1K | 52% | 1 |
| Aug 2026 | Deloitte | 790 | 19.3% | 2 |
| Aug 2026 | Cameron Partners | 320 | 7.8% | 3 |
| Aug 2026 | Northington Partners | 320 | 7.8% | 4 |
| Aug 2026 | Calibre Partners | 260 | 6.3% | 5 |
| Aug 2026 | KPMG | 140 | 3.4% | 6 |
| Aug 2026 | Clarien Partners | 120 | 2.9% | 7 |
| Aug 2026 | Simmons Corporate Finance | 20 | 0.49% | 8 |
| Sep 2026 | PwC | 2.6K | 58.6% | 1 |
| Sep 2026 | Deloitte | 680 | 15.5% | 2 |
| Sep 2026 | Cameron Partners | 320 | 7.3% | 3 |
| Sep 2026 | Northington Partners | 320 | 7.3% | 4 |
| Sep 2026 | Calibre Partners | 260 | 5.9% | 5 |
| Sep 2026 | Clarien Partners | 110 | 2.5% | 6 |
| Sep 2026 | KPMG | 110 | 2.5% | 7 |
| Sep 2026 | Simmons Corporate Finance | 20 | 0.45% | 8 |

## What is being compared

- **Calibre Partners**: Measured on the search term “calibre partners”.
- **Cameron Partners**: Measured on the search term “cameron partners”.
- **Clarien Partners**: Measured on the search terms “clarien partners” and “grant samuel”, summed into one figure.
- **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure.
- **KPMG**: Measured on the search term “KPMG New Zealand”.
- **Northington Partners**: Measured on the search term “northington partners”.
- **PwC**: Measured on the search terms “PwC Canterbury”, “PwC Hamilton”, “PwC New Zealand”, “PwC Tauranga” and “PwC Waikato”, summed into one figure.
- **Simmons Corporate Finance**: Measured on the search term “simmons corporate finance”.

- [Calibre Partners](/demand/nz/brands/calibre-partners)
- [Cameron Partners](/demand/nz/brands/cameron-partners)
- [Clarien Partners](/demand/nz/brands/clarien-partners)
- [Deloitte](/demand/nz/brands/deloitte-new-zealand)
- [KPMG](/demand/nz/brands/kpmg-new-zealand)
- [Northington Partners](/demand/nz/brands/northington-partners)
- [PwC](/demand/nz/brands/pwc-new-zealand)
- [Simmons Corporate Finance](/demand/nz/brands/simmons-corporate-finance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among corporate finance and M&A advisers in New Zealand?

In September 2026, PwC was the most searched among corporate finance and M&A advisers in New Zealand, with an estimated 2.6K branded searches, 58.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Corporate finance and M&A advisers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-corporate-finance-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-corporate-finance-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.