---
title: "Cordless vacuum brands in New Zealand: Which are searched most?"
description: "Compare the cordless vacuum brands brands people buy. Share of Search among Dyson, Ryobi, BISSELL, Miele, Electrolux, Samsung, LG and Shark, the cordless vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cordless-vacuum-brands"
publisher: "Brandwave"
---

# Cordless vacuum brands in New Zealand: Which are searched most?

Compare the cordless vacuum brands brands people buy. Share of Search among Dyson, Ryobi, BISSELL, Miele, Electrolux, Samsung, LG and Shark, the cordless vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cordless vacuum brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 58.6%

## Which brand is most popular in search among cordless vacuum brands in New Zealand?

- In September 2026, Dyson was the most searched among cordless vacuum brands in New Zealand, with an estimated 29.1K branded searches, 58.6% of all searches for the eight we track.
- Ryobi is in 2nd place, 36.5 percentage points behind at 22.1%.
- Across the 12 months ending September 2026, Dyson’s share of searches among cordless vacuum brands in New Zealand increased from 58% to 58.6%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless vacuum brands in New Zealand increased from 21.1% to 22.1%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand decreased from 9.1% to 8.6%.
- Across the 12 months ending September 2026, Miele’s share of searches among cordless vacuum brands in New Zealand decreased from 6.5% to 5.6%.
- Across the 12 months ending September 2026, Dyson’s share of searches among cordless vacuum brands in New Zealand peaked at 64.3% in November 2025 and was lowest at 52.4% in February 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless vacuum brands in New Zealand peaked at 25.2% in March 2026 and was lowest at 17.3% in July 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among cordless vacuum brands in New Zealand peaked at 8.8% in May 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Electrolux’s share of searches among cordless vacuum brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Electrolux, Samsung, LG and Shark held steady: their share of searches among cordless vacuum brands in New Zealand each moved less than 0.5 percentage points.

## Top cordless vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson and Shark appeared every time. Dyson was recommended most often, coming first in four out of five answers. Shark was second, and LG was third. Ryobi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Shark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Miele | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| BISSELL | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cordless vacuum brands

- Asked ChatGPT "Which cordless vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. LG, 4. Miele, 5. Samsung
- Asked ChatGPT "What are the best cordless vacuum brands in New Zealand?": 1. Dyson, 2. Shark, 3. Samsung, 4. LG, 5. Miele
- Asked ChatGPT "What's the best cordless vacuum brand in New Zealand for quick home cleaning?": 1. Dyson, 2. Shark, 3. Samsung, 4. LG
- Searched Google, AI Overview "best cordless vacuum": 1. Dyson, 2. Shark
- Searched Google, AI Overview "best stick vacuum nz": 1. Dyson, 2. Shark, 3. LG, 4. Samsung, 5. BISSELL

Not named in any answer: Ryobi and Electrolux.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Dyson vs Ryobi: compare search popularity](/demand/nz/compare/dyson-vs-ryobi): 58.6% against 22.1% Share of Search.
- [Dyson vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-dyson): 58.6% against 8.6% Share of Search.
- [Dyson vs Miele: compare search popularity](/demand/nz/compare/dyson-vs-miele): 58.6% against 5.6% Share of Search.
- [Dyson vs Electrolux: compare search popularity](/demand/nz/compare/dyson-vs-electrolux): 58.6% against 3.3% Share of Search.
- [Ryobi vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-ryobi): 22.1% against 8.6% Share of Search.
- [Ryobi vs Miele: compare search popularity](/demand/nz/compare/miele-vs-ryobi): 22.1% against 5.6% Share of Search.
- [Ryobi vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-ryobi): 22.1% against 3.3% Share of Search.
- [BISSELL vs Miele: compare search popularity](/demand/nz/compare/bissell-vs-miele): 8.6% against 5.6% Share of Search.
- [BISSELL vs Electrolux: compare search popularity](/demand/nz/compare/bissell-vs-electrolux): 8.6% against 3.3% Share of Search.
- [Miele vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 5.6% against 3.3% Share of Search.

## How did search popularity change for New Zealand cordless vacuum brands in September 2026?

- In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.
- In September 2026, Ryobi gained share of searches among cordless vacuum brands in New Zealand, from 20.4% to 22.1%.
- In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.
- In September 2026, Miele lost share of searches among cordless vacuum brands in New Zealand, from 6.3% to 5.6%.
- Electrolux’s share of searches among cordless vacuum brands in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.3% in September 2026.
- Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 58.6% | 29.1K | +16.0% | Dyson |
| 2 | Ryobi | 22.1% | 11K | +22.0% | Ryobi |
| 3 | BISSELL | 8.6% | 4.3K | -9.6% | BISSELL |
| 4 | Miele | 5.6% | 2.8K | 0.0% | Miele |
| 5 | Electrolux | 3.3% | 1.6K | +5.1% | Electrolux Group |
| 6 | Samsung | 0.79% | 390 | -18.8% | Samsung |
| 7 | LG | 0.56% | 280 | -15.2% | LG |
| 8 | Shark | 0.42% | 210 | +50.0% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 25.9K | 58% | 1 |
| Oct 2025 | Ryobi | 9.4K | 21.1% | 2 |
| Oct 2025 | BISSELL | 4.1K | 9.1% | 3 |
| Oct 2025 | Miele | 2.9K | 6.5% | 4 |
| Oct 2025 | Electrolux | 1.6K | 3.6% | 5 |
| Oct 2025 | Samsung | 390 | 0.87% | 6 |
| Oct 2025 | LG | 280 | 0.63% | 7 |
| Oct 2025 | Shark | 70 | 0.16% | 8 |
| Nov 2025 | Dyson | 46K | 64.3% | 1 |
| Nov 2025 | Ryobi | 13.7K | 19.1% | 2 |
| Nov 2025 | BISSELL | 4.8K | 6.8% | 3 |
| Nov 2025 | Miele | 4.2K | 5.9% | 4 |
| Nov 2025 | Electrolux | 2K | 2.7% | 5 |
| Nov 2025 | Samsung | 480 | 0.67% | 6 |
| Nov 2025 | LG | 360 | 0.5% | 7 |
| Nov 2025 | Shark | 70 | 0.1% | 8 |
| Dec 2025 | Dyson | 38.8K | 62.4% | 1 |
| Dec 2025 | Ryobi | 13.4K | 21.5% | 2 |
| Dec 2025 | BISSELL | 4.3K | 7% | 3 |
| Dec 2025 | Miele | 2.7K | 4.4% | 4 |
| Dec 2025 | Electrolux | 2K | 3.3% | 5 |
| Dec 2025 | Samsung | 480 | 0.77% | 6 |
| Dec 2025 | LG | 290 | 0.47% | 7 |
| Dec 2025 | Shark | 90 | 0.14% | 8 |
| Jan 2026 | Dyson | 23.4K | 53.1% | 1 |
| Jan 2026 | Ryobi | 10.9K | 24.7% | 2 |
| Jan 2026 | BISSELL | 4.2K | 9.5% | 3 |
| Jan 2026 | Miele | 2.8K | 6.3% | 4 |
| Jan 2026 | Electrolux | 2K | 4.6% | 5 |
| Jan 2026 | Samsung | 390 | 0.88% | 6 |
| Jan 2026 | LG | 280 | 0.64% | 7 |
| Jan 2026 | Shark | 90 | 0.2% | 8 |
| Feb 2026 | Dyson | 19.4K | 52.4% | 1 |
| Feb 2026 | Ryobi | 9.2K | 24.9% | 2 |
| Feb 2026 | BISSELL | 3.3K | 8.9% | 3 |
| Feb 2026 | Miele | 2.9K | 7.8% | 4 |
| Feb 2026 | Electrolux | 1.6K | 4.3% | 5 |
| Feb 2026 | Samsung | 320 | 0.86% | 6 |
| Feb 2026 | LG | 240 | 0.65% | 7 |
| Feb 2026 | Shark | 90 | 0.24% | 8 |
| Mar 2026 | Dyson | 21.5K | 52.7% | 1 |
| Mar 2026 | Ryobi | 10.3K | 25.2% | 2 |
| Mar 2026 | BISSELL | 3.4K | 8.4% | 3 |
| Mar 2026 | Miele | 3.3K | 8.1% | 4 |
| Mar 2026 | Electrolux | 1.5K | 3.7% | 5 |
| Mar 2026 | Samsung | 390 | 0.96% | 6 |
| Mar 2026 | LG | 290 | 0.71% | 7 |
| Mar 2026 | Shark | 110 | 0.27% | 8 |
| Apr 2026 | Dyson | 21.1K | 54.1% | 1 |
| Apr 2026 | Ryobi | 9.1K | 23.4% | 2 |
| Apr 2026 | BISSELL | 3.4K | 8.8% | 3 |
| Apr 2026 | Miele | 2.9K | 7.4% | 4 |
| Apr 2026 | Electrolux | 1.6K | 4.1% | 5 |
| Apr 2026 | Samsung | 390 | 1% | 6 |
| Apr 2026 | LG | 370 | 0.95% | 7 |
| Apr 2026 | Shark | 110 | 0.28% | 8 |
| May 2026 | Dyson | 23.6K | 57.1% | 1 |
| May 2026 | Ryobi | 7.8K | 19% | 2 |
| May 2026 | BISSELL | 3.8K | 9.2% | 3 |
| May 2026 | Miele | 3.6K | 8.8% | 4 |
| May 2026 | Electrolux | 1.6K | 3.9% | 5 |
| May 2026 | Samsung | 320 | 0.78% | 6 |
| May 2026 | LG | 300 | 0.73% | 7 |
| May 2026 | Shark | 210 | 0.51% | 8 |
| Jun 2026 | Dyson | 23.2K | 56.7% | 1 |
| Jun 2026 | Ryobi | 7.8K | 19% | 2 |
| Jun 2026 | BISSELL | 3.8K | 9.3% | 3 |
| Jun 2026 | Miele | 3.4K | 8.3% | 4 |
| Jun 2026 | Electrolux | 1.9K | 4.6% | 5 |
| Jun 2026 | LG | 370 | 0.91% | 6 |
| Jun 2026 | Samsung | 320 | 0.78% | 7 |
| Jun 2026 | Shark | 170 | 0.42% | 8 |
| Jul 2026 | Dyson | 25.5K | 59.7% | 1 |
| Jul 2026 | Ryobi | 7.4K | 17.3% | 2 |
| Jul 2026 | BISSELL | 4.4K | 10.3% | 3 |
| Jul 2026 | Miele | 2.8K | 6.5% | 4 |
| Jul 2026 | Electrolux | 1.7K | 4% | 5 |
| Jul 2026 | Samsung | 390 | 0.91% | 6 |
| Jul 2026 | LG | 330 | 0.77% | 7 |
| Jul 2026 | Shark | 170 | 0.4% | 8 |
| Aug 2026 | Dyson | 25.1K | 56.9% | 1 |
| Aug 2026 | Ryobi | 9K | 20.4% | 2 |
| Aug 2026 | BISSELL | 4.7K | 10.7% | 3 |
| Aug 2026 | Miele | 2.8K | 6.3% | 4 |
| Aug 2026 | Electrolux | 1.6K | 3.6% | 5 |
| Aug 2026 | Samsung | 480 | 1.1% | 6 |
| Aug 2026 | LG | 330 | 0.75% | 7 |
| Aug 2026 | Shark | 140 | 0.32% | 8 |
| Sep 2026 | Dyson | 29.1K | 58.6% | 1 |
| Sep 2026 | Ryobi | 11K | 22.1% | 2 |
| Sep 2026 | BISSELL | 4.3K | 8.6% | 3 |
| Sep 2026 | Miele | 2.8K | 5.6% | 4 |
| Sep 2026 | Electrolux | 1.6K | 3.3% | 5 |
| Sep 2026 | Samsung | 390 | 0.79% | 6 |
| Sep 2026 | LG | 280 | 0.56% | 7 |
| Sep 2026 | Shark | 210 | 0.42% | 8 |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell cleaner”, “bissell helix” and “bissell steam cleaner”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux ergorapido”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer” and “s bag electrolux”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Miele**: Measured on the search terms “miele” and “miele outlet”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi blower”, “ryobi chainsaw”, “ryobi hand blower”, “ryobi nailer”, “ryobi tool” and “ryobi weed eater”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Shark**: Measured on the search term “shark robot vacuum”.

- [BISSELL](/demand/nz/brands/bissell)
- [Dyson](/demand/nz/brands/dyson)
- [Electrolux](/demand/nz/brands/electrolux)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)
- [Ryobi](/demand/nz/brands/ryobi)
- [Samsung](/demand/nz/brands/samsung)
- [Shark](/demand/nz/brands/shark)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cordless vacuum brands in New Zealand?

In September 2026, Dyson was the most searched among cordless vacuum brands in New Zealand, with an estimated 29.1K branded searches, 58.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Cordless vacuum brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cordless-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cordless-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.