---
title: "Cordless roofing nailer brands in New Zealand: Which are searched most?"
description: "Compare the cordless roofing nailer brands people buy. Share of Search among Makita, Ryobi, DeWalt, HiKOKI, Milwaukee and Paslode, the cordless roofing nailer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cordless-roofing-nailer-brands"
publisher: "Brandwave"
---

# Cordless roofing nailer brands in New Zealand: Which are searched most?

Compare the cordless roofing nailer brands people buy. Share of Search among Makita, Ryobi, DeWalt, HiKOKI, Milwaukee and Paslode, the cordless roofing nailer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cordless roofing nailer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 34.8%

## Which brand is most popular in search among cordless roofing nailer brands in New Zealand?

- In September 2026, Makita was the most searched among cordless roofing nailer brands in New Zealand, with an estimated 9.1K branded searches, 34.8% of all searches for the six we track.
- Ryobi is in 2nd place, 5 percentage points behind at 29.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among cordless roofing nailer brands in New Zealand increased from 34.2% to 34.8%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless roofing nailer brands in New Zealand increased from 29.3% to 29.8%.
- Across the 12 months ending September 2026, Paslode’s share of searches among cordless roofing nailer brands in New Zealand decreased from 4.5% to 2.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among cordless roofing nailer brands in New Zealand peaked at 36.8% in May 2026 and was lowest at 27.9% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless roofing nailer brands in New Zealand peaked at 39.7% in December 2025 and was lowest at 25% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless roofing nailer brands in New Zealand peaked at 23.6% in June 2026 and was lowest at 17.5% in December 2025.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among cordless roofing nailer brands in New Zealand peaked at 7.8% in August 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cordless roofing nailer brands in New Zealand peaked at 10% in August 2026 and was lowest at 4.5% in January 2026.
- Across the 12 months ending September 2026, Paslode’s share of searches among cordless roofing nailer brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, DeWalt, HiKOKI and Milwaukee held steady: their share of searches among cordless roofing nailer brands in New Zealand each moved less than 0.5 percentage points.

## Top cordless roofing nailer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt and Milwaukee appeared every time. Milwaukee was recommended most often, coming first in one out of five answers. DeWalt was second, and HiKOKI was third. Ryobi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| HiKOKI | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Paslode | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cordless roofing nailer brands

- Asked ChatGPT "Which cordless roofing nailer brand should I buy in New Zealand?": 1. DeWalt, 2. Milwaukee, 3. Paslode, 4. Makita
- Asked ChatGPT "What are the best cordless roofing nailer brands in New Zealand?": 1. HiKOKI, 2. Milwaukee, 3. DeWalt, 4. Paslode, 5. Makita
- Asked ChatGPT "What's the best cordless roofing nailer brand in New Zealand for roofing jobs?": 1. Milwaukee, 2. Paslode, 3. Makita, 4. DeWalt
- Searched Google, AI Overview "battery roofing nailer": 1. DeWalt, 2. Milwaukee, 3. HiKOKI
- Searched Google, AI Overview "cordless roofing nailer brands nz": 1. HiKOKI, 2. DeWalt, 3. Milwaukee

Not named in any answer: Ryobi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 34.8% against 29.8% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 34.8% against 19.1% Share of Search.
- [Makita vs HiKOKI: compare search popularity](/demand/nz/compare/hikoki-vs-makita): 34.8% against 7.5% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 34.8% against 6.1% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 29.8% against 19.1% Share of Search.
- [Ryobi vs HiKOKI: compare search popularity](/demand/nz/compare/hikoki-vs-ryobi): 29.8% against 7.5% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 29.8% against 6.1% Share of Search.
- [DeWalt vs HiKOKI: compare search popularity](/demand/nz/compare/dewalt-vs-hikoki): 19.1% against 7.5% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 19.1% against 6.1% Share of Search.
- [HiKOKI vs Milwaukee: compare search popularity](/demand/nz/compare/hikoki-vs-milwaukee): 7.5% against 6.1% Share of Search.

## How did search popularity change for New Zealand cordless roofing nailer brands in September 2026?

- In September 2026, Makita gained share of searches among cordless roofing nailer brands in New Zealand, from 31.6% to 34.8%.
- In September 2026, Ryobi gained share of searches among cordless roofing nailer brands in New Zealand, from 27.4% to 29.8%.
- In September 2026, Milwaukee lost share of searches among cordless roofing nailer brands in New Zealand, from 10% to 6.1%.
- In September 2026, DeWalt lost share of searches among cordless roofing nailer brands in New Zealand, from 20.7% to 19.1%.
- In September 2026, HiKOKI rose from 5th to 4th among cordless roofing nailer brands in New Zealand.
- Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 34.8% | 9.1K | +19.7% | Makita |
| 2 | Ryobi | 29.8% | 7.8K | +18.2% | Ryobi |
| 3 | DeWalt | 19.1% | 5K | 0.0% | DeWalt |
| 4 | HiKOKI | 7.5% | 2K | +5.3% | HiKOKI |
| 5 | Milwaukee | 6.1% | 1.6K | -33.3% | Milwaukee |
| 6 | Paslode | 2.8% | 720 | +22.0% | ITW |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 34.2% | 1 |
| Oct 2025 | Ryobi | 6.5K | 29.3% | 2 |
| Oct 2025 | DeWalt | 4.2K | 18.8% | 3 |
| Oct 2025 | HiKOKI | 1.6K | 7.4% | 4 |
| Oct 2025 | Milwaukee | 1.3K | 5.8% | 5 |
| Oct 2025 | Paslode | 1K | 4.5% | 6 |
| Nov 2025 | Ryobi | 9.8K | 35.9% | 1 |
| Nov 2025 | Makita | 7.6K | 27.9% | 2 |
| Nov 2025 | DeWalt | 6K | 22% | 3 |
| Nov 2025 | Milwaukee | 1.6K | 5.9% | 4 |
| Nov 2025 | HiKOKI | 1.5K | 5.6% | 5 |
| Nov 2025 | Paslode | 720 | 2.6% | 6 |
| Dec 2025 | Ryobi | 9.8K | 39.7% | 1 |
| Dec 2025 | Makita | 7.6K | 30.8% | 2 |
| Dec 2025 | DeWalt | 4.3K | 17.5% | 3 |
| Dec 2025 | Milwaukee | 1.3K | 5.3% | 4 |
| Dec 2025 | HiKOKI | 1.2K | 4.8% | 5 |
| Dec 2025 | Paslode | 480 | 1.9% | 6 |
| Jan 2026 | Ryobi | 7.7K | 34.9% | 1 |
| Jan 2026 | Makita | 7.5K | 33.9% | 2 |
| Jan 2026 | DeWalt | 4.2K | 19% | 3 |
| Jan 2026 | HiKOKI | 1.2K | 5.6% | 4 |
| Jan 2026 | Milwaukee | 1K | 4.5% | 5 |
| Jan 2026 | Paslode | 480 | 2.2% | 6 |
| Feb 2026 | Makita | 7.5K | 35.3% | 1 |
| Feb 2026 | Ryobi | 6.3K | 29.8% | 2 |
| Feb 2026 | DeWalt | 4.3K | 20.4% | 3 |
| Feb 2026 | Milwaukee | 1.3K | 6.1% | 4 |
| Feb 2026 | HiKOKI | 1.2K | 5.6% | 5 |
| Feb 2026 | Paslode | 590 | 2.8% | 6 |
| Mar 2026 | Ryobi | 7.5K | 32.7% | 1 |
| Mar 2026 | Makita | 7.5K | 32.6% | 2 |
| Mar 2026 | DeWalt | 4.5K | 19.5% | 3 |
| Mar 2026 | HiKOKI | 1.5K | 6.5% | 4 |
| Mar 2026 | Milwaukee | 1.3K | 5.7% | 5 |
| Mar 2026 | Paslode | 720 | 3.1% | 6 |
| Apr 2026 | Makita | 7.5K | 35.3% | 1 |
| Apr 2026 | Ryobi | 6.4K | 30.1% | 2 |
| Apr 2026 | DeWalt | 4.2K | 19.8% | 3 |
| Apr 2026 | Milwaukee | 1.3K | 6.1% | 4 |
| Apr 2026 | HiKOKI | 1.2K | 5.8% | 5 |
| Apr 2026 | Paslode | 590 | 2.8% | 6 |
| May 2026 | Makita | 7.6K | 36.8% | 1 |
| May 2026 | Ryobi | 5.3K | 25.7% | 2 |
| May 2026 | DeWalt | 4.3K | 20.9% | 3 |
| May 2026 | Milwaukee | 1.6K | 7.7% | 4 |
| May 2026 | HiKOKI | 1.3K | 6% | 5 |
| May 2026 | Paslode | 590 | 2.9% | 6 |
| Jun 2026 | Makita | 7.6K | 33.9% | 1 |
| Jun 2026 | Ryobi | 5.6K | 25% | 2 |
| Jun 2026 | DeWalt | 5.3K | 23.6% | 3 |
| Jun 2026 | HiKOKI | 1.6K | 7.1% | 4 |
| Jun 2026 | Milwaukee | 1.6K | 7.1% | 5 |
| Jun 2026 | Paslode | 720 | 3.2% | 6 |
| Jul 2026 | Makita | 7.5K | 36.3% | 1 |
| Jul 2026 | Ryobi | 5.3K | 25.8% | 2 |
| Jul 2026 | DeWalt | 4.3K | 21% | 3 |
| Jul 2026 | HiKOKI | 1.6K | 7.7% | 4 |
| Jul 2026 | Milwaukee | 1.3K | 6.3% | 5 |
| Jul 2026 | Paslode | 590 | 2.9% | 6 |
| Aug 2026 | Makita | 7.6K | 31.6% | 1 |
| Aug 2026 | Ryobi | 6.6K | 27.4% | 2 |
| Aug 2026 | DeWalt | 5K | 20.7% | 3 |
| Aug 2026 | Milwaukee | 2.4K | 10% | 4 |
| Aug 2026 | HiKOKI | 1.9K | 7.8% | 5 |
| Aug 2026 | Paslode | 590 | 2.5% | 6 |
| Sep 2026 | Makita | 9.1K | 34.8% | 1 |
| Sep 2026 | Ryobi | 7.8K | 29.8% | 2 |
| Sep 2026 | DeWalt | 5K | 19.1% | 3 |
| Sep 2026 | HiKOKI | 2K | 7.5% | 4 |
| Sep 2026 | Milwaukee | 1.6K | 6.1% | 5 |
| Sep 2026 | Paslode | 720 | 2.8% | 6 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **HiKOKI**: Measured on the search terms “hikoki”, “hikoki multi tool”, “hikoki planer” and “hikoki radio”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search term “milwaukee tool”.
- **Paslode**: Measured on the search term “paslode”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi nailer” and “ryobi tool”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [HiKOKI](/demand/nz/brands/hikoki)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Paslode](/demand/nz/brands/paslode)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cordless roofing nailer brands in New Zealand?

In September 2026, Makita was the most searched among cordless roofing nailer brands in New Zealand, with an estimated 9.1K branded searches, 34.8% of all searches for the six we track.

## Cite this page

Brandwave. "Cordless roofing nailer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cordless-roofing-nailer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cordless-roofing-nailer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.