--- title: "Igloo vs YETI: Which is searched more in New Zealand?" description: "Is Igloo or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/igloo-vs-yeti" publisher: "Brandwave" --- # Igloo vs YETI: Which is searched more in New Zealand? Is Igloo or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Igloo and YETI - **Competitive set**: Cool box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Igloo Share of Search**: 9.8% - **YETI Share of Search**: 60.9% ## Is Igloo or YETI more popular in search? - In September 2026, YETI had more branded searches than Igloo among cool box brands in New Zealand. YETI had about 1,310 branded searches, while Igloo had 210. YETI made up 60.9% of all cool box brand searches we track, and Igloo accounted for 9.8%. - YETI was ahead of Igloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands in New Zealand moved from 11.7% to 9.8%, and its estimated monthly branded searches moved from 320 to 210. - Across the 12 months ending September 2026, YETI’s share of searches among cool box brands in New Zealand moved from 53.6% to 60.9%, and its estimated monthly branded searches moved from 1.5K to 1.3K. ## Top cool box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Igloo and YETI were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Igloo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coleman | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cool box brands - Asked ChatGPT "Which cool box brand should I buy in New Zealand?": 1. Coleman, 2. Dometic, 3. Engel - Asked ChatGPT "What are the best cool box brands in New Zealand?": 1. YETI, 2. Coleman, 3. Engel, 4. Dometic, 5. Igloo - Asked ChatGPT "What's the best cool box brand in New Zealand for day trips?": 1. Coleman, 2. Dometic, 3. YETI, 4. Igloo - Searched Google, AI Overview "best cool box": 1. Coleman, 2. Dometic - Searched Google, AI Overview "esky nz": 1. Icey-Tek Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cool box brands in September 2026? - In September 2026, Igloo gained share of searches among cool box brands in New Zealand, from 8.5% to 9.8%. - In September 2026, YETI gained share of searches among cool box brands in New Zealand, from 59.7% to 60.9%. ## Month by month | Month | Igloo estimated searches | Igloo Share of Search | Igloo rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 11.7% | 3 | 1.5K | 53.6% | 1 | | Nov 2025 | 480 | 8.5% | 3 | 3.2K | 56.4% | 1 | | Dec 2025 | 1K | 10.5% | 3 | 6K | 63% | 1 | | Jan 2026 | 590 | 11.4% | 3 | 2.9K | 56.1% | 1 | | Feb 2026 | 260 | 8.4% | 3 | 1.8K | 57.1% | 1 | | Mar 2026 | 210 | 8.6% | 3 | 1.5K | 60% | 1 | | Apr 2026 | 140 | 7.4% | 3 | 1.1K | 58.7% | 1 | | May 2026 | 110 | 6% | 3 | 1.1K | 58.8% | 1 | | Jun 2026 | 140 | 8.9% | 3 | 910 | 58% | 1 | | Jul 2026 | 170 | 9.1% | 3 | 1.2K | 63.1% | 1 | | Aug 2026 | 170 | 8.5% | 3 | 1.2K | 59.7% | 1 | | Sep 2026 | 210 | 9.8% | 3 | 1.3K | 60.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Igloo’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Igloo**: Measured on the search term “igloo chilly bin”. - **YETI**: Measured on the search terms “yeti chilly bin” and “yeti cooler”, summed into one figure. - [Igloo profile](/demand/nz/brands/igloo) - [YETI profile](/demand/nz/brands/yeti) - [All cool box brands in New Zealand](/demand/nz/categories/nz-cool-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Igloo or YETI more popular in search? In September 2026, YETI had more branded searches than Igloo among cool box brands in New Zealand. YETI had about 1,310 branded searches, while Igloo had 210. YETI made up 60.9% of all cool box brand searches we track, and Igloo accounted for 9.8%. ## Cite this page Brandwave. "Igloo vs YETI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/igloo-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/igloo-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.