--- title: "Coleman vs Icey-Tek: Which is searched more in New Zealand?" description: "Is Coleman or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/coleman-vs-icey-tek" publisher: "Brandwave" --- # Coleman vs Icey-Tek: Which is searched more in New Zealand? Is Coleman or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Icey-Tek - **Competitive set**: Cool box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coleman Share of Search**: 0.47% - **Icey-Tek Share of Search**: 27.4% ## Is Coleman or Icey-Tek more popular in search? - In September 2026, Icey-Tek had more branded searches than Coleman among cool box brands in New Zealand. Icey-Tek had about 590 branded searches, while Coleman had 10. Icey-Tek made up 27.4% of all cool box brand searches we track, and Coleman accounted for 0.47%. - Icey-Tek was ahead of Coleman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among cool box brands in New Zealand moved from 0.73% to 0.47%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand moved from 32.1% to 27.4%, and its estimated monthly branded searches moved from 880 to 590. ## Top cool box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Icey-Tek was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coleman was listed before Icey-Tek in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coleman | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cool box brands - Asked ChatGPT "Which cool box brand should I buy in New Zealand?": 1. Coleman, 2. Dometic, 3. Engel - Asked ChatGPT "What are the best cool box brands in New Zealand?": 1. YETI, 2. Coleman, 3. Engel, 4. Dometic, 5. Igloo - Asked ChatGPT "What's the best cool box brand in New Zealand for day trips?": 1. Coleman, 2. Dometic, 3. YETI, 4. Igloo - Searched Google, AI Overview "best cool box": 1. Coleman, 2. Dometic - Searched Google, AI Overview "esky nz": 1. Icey-Tek Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cool box brands in September 2026? - In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%. - In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.73% | 5 | 880 | 32.1% | 2 | | Nov 2025 | 20 | 0.35% | 5 | 1.9K | 33.5% | 2 | | Dec 2025 | 30 | 0.31% | 5 | 2.4K | 25.2% | 2 | | Jan 2026 | 20 | 0.39% | 5 | 1.6K | 30.9% | 2 | | Feb 2026 | 10 | 0.32% | 6 | 1K | 32.5% | 2 | | Mar 2026 | 10 | 0.41% | 5 | 720 | 29.4% | 2 | | Apr 2026 | 20 | 1.1% | 4 | 590 | 31.2% | 2 | | May 2026 | 20 | 1.1% | 4 | 590 | 32.4% | 2 | | Jun 2026 | 20 | 1.3% | 4 | 480 | 30.6% | 2 | | Jul 2026 | 10 | 0.53% | 5 | 480 | 25.7% | 2 | | Aug 2026 | 20 | 1% | 4 | 590 | 29.4% | 2 | | Sep 2026 | 10 | 0.47% | 5 | 590 | 27.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman cool box”. - **Icey-Tek**: Measured on the search terms “icey tek” and “iceytek”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [Icey-Tek profile](/demand/nz/brands/icey-tek) - [All cool box brands in New Zealand](/demand/nz/categories/nz-cool-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Icey-Tek more popular in search? In September 2026, Icey-Tek had more branded searches than Coleman among cool box brands in New Zealand. Icey-Tek had about 590 branded searches, while Coleman had 10. Icey-Tek made up 27.4% of all cool box brand searches we track, and Coleman accounted for 0.47%. ## Cite this page Brandwave. "Coleman vs Icey-Tek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/coleman-vs-icey-tek This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cool-box-brands/compare/coleman-vs-icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.