--- title: "Scanpan vs Tefal: Which is searched more in New Zealand?" description: "Is Scanpan or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/scanpan-vs-tefal" publisher: "Brandwave" --- # Scanpan vs Tefal: Which is searched more in New Zealand? Is Scanpan or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Scanpan and Tefal - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Scanpan Share of Search**: 21.2% - **Tefal Share of Search**: 9.2% ## Is Scanpan or Tefal more popular in search? - In September 2026, Scanpan had more branded searches than Tefal among cookware brands in New Zealand. Scanpan had about 3,250 branded searches, while Tefal had 1,410. Scanpan made up 21.2% of all cookware brand searches we track, and Tefal accounted for 9.2%. - Scanpan was ahead of Tefal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in New Zealand moved from 19.8% to 21.2%, and its estimated monthly branded searches moved from 2.6K to 3.3K. - Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scanpan appeared in all five answers. Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Tefal in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%. - Scanpan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 18.4% to 21.2% in September 2026. ## Month by month | Month | Scanpan estimated searches | Scanpan Share of Search | Scanpan rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 19.8% | 2 | 1.3K | 10% | 3 | | Nov 2025 | 3.1K | 17% | 2 | 1.6K | 8.7% | 3 | | Dec 2025 | 3.2K | 15.7% | 2 | 1.3K | 6.6% | 3 | | Jan 2026 | 3.1K | 20.1% | 2 | 1.2K | 7.6% | 3 | | Feb 2026 | 2K | 17.2% | 2 | 940 | 8% | 3 | | Mar 2026 | 2K | 14.3% | 2 | 1.3K | 9.5% | 3 | | Apr 2026 | 2.9K | 20.8% | 2 | 1.3K | 9.3% | 3 | | May 2026 | 2.9K | 18.8% | 2 | 1.4K | 9.3% | 3 | | Jun 2026 | 2.9K | 18.4% | 2 | 1.5K | 9.6% | 3 | | Jul 2026 | 3.3K | 20.2% | 2 | 1.6K | 9.4% | 3 | | Aug 2026 | 3.5K | 21% | 2 | 1.8K | 10.7% | 3 | | Sep 2026 | 3.3K | 21.2% | 2 | 1.4K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Scanpan’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan cast iron”, “scanpan impact”, “scanpan pans”, “scanpan pots”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal cook set”, “tefal cookware”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Scanpan profile](/demand/nz/brands/scanpan) - [Tefal profile](/demand/nz/brands/tefal) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Scanpan or Tefal more popular in search? In September 2026, Scanpan had more branded searches than Tefal among cookware brands in New Zealand. Scanpan had about 3,250 branded searches, while Tefal had 1,410. Scanpan made up 21.2% of all cookware brand searches we track, and Tefal accounted for 9.2%. ## Cite this page Brandwave. "Scanpan vs Tefal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/scanpan-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/scanpan-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.