--- title: "Circulon vs Staub: Which is searched more in New Zealand?" description: "Is Circulon or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/circulon-vs-staub" publisher: "Brandwave" --- # Circulon vs Staub: Which is searched more in New Zealand? Is Circulon or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circulon and Staub - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Circulon Share of Search**: 2.2% - **Staub Share of Search**: 5.1% ## Is Circulon or Staub more popular in search? - In September 2026, Staub had more branded searches than Circulon among cookware brands in New Zealand. Staub had about 780 branded searches, while Circulon had 330. Staub made up 5.1% of all cookware brand searches we track, and Circulon accounted for 2.2%. - Staub was ahead of Circulon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Circulon’s share of searches among cookware brands in New Zealand moved from 3.2% to 2.2%, and its estimated monthly branded searches moved from 410 to 330. - Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in New Zealand moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 610 to 780. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Circulon nor Staub showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - In September 2026, Circulon fell from 7th to 8th among cookware brands in New Zealand. - Estimated monthly branded searches for Staub in New Zealand rose 27.9% over 12 measured months, from 610 to 780 in September 2026. ## Month by month | Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | Staub estimated searches | Staub Share of Search | Staub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 3.2% | 7 | 610 | 4.7% | 4 | | Nov 2025 | 480 | 2.7% | 7 | 950 | 5.3% | 4 | | Dec 2025 | 480 | 2.4% | 7 | 790 | 3.9% | 6 | | Jan 2026 | 540 | 3.5% | 7 | 720 | 4.7% | 4 | | Feb 2026 | 320 | 2.7% | 7 | 570 | 4.9% | 4 | | Mar 2026 | 370 | 2.7% | 7 | 810 | 5.9% | 4 | | Apr 2026 | 420 | 3.1% | 7 | 710 | 5.2% | 4 | | May 2026 | 430 | 2.8% | 7 | 780 | 5.1% | 4 | | Jun 2026 | 420 | 2.7% | 6 | 820 | 5.2% | 4 | | Jul 2026 | 400 | 2.4% | 8 | 690 | 4.2% | 4 | | Aug 2026 | 420 | 2.6% | 7 | 840 | 5.1% | 4 | | Sep 2026 | 330 | 2.2% | 8 | 780 | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Circulon’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon cast iron” and “circulon frypans”, summed into one figure. - **Staub**: Measured on the search terms “staub”, “staub cast iron”, “staub cocottes”, “staub frying pan” and “staub pots”, summed into one figure. - [Circulon profile](/demand/nz/brands/circulon) - [Staub profile](/demand/nz/brands/staub) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circulon or Staub more popular in search? In September 2026, Staub had more branded searches than Circulon among cookware brands in New Zealand. Staub had about 780 branded searches, while Circulon had 330. Staub made up 5.1% of all cookware brand searches we track, and Circulon accounted for 2.2%. ## Cite this page Brandwave. "Circulon vs Staub: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/circulon-vs-staub This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cookware-brands/compare/circulon-vs-staub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.