--- title: "Cookware brands in New Zealand: Which brands are most popular in search?" description: "Compare the pots, pans and cookware brands New Zealanders buy. Share of Search among Le Creuset, Scanpan, Staub, HexClad, Circulon, Tramontina and Essteele, the cookware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cookware-brands" publisher: "Brandwave" --- # Cookware brands in New Zealand: Which brands are most popular in search? Compare the pots, pans and cookware brands New Zealanders buy. Share of Search among Le Creuset, Scanpan, Staub, HexClad, Circulon, Tramontina and Essteele, the cookware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cookware brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: Le Creuset, 66.7% ## Which brand is most popular in search among cookware brands in New Zealand? - In August 2026, Le Creuset was the most searched among cookware brands in New Zealand, with an estimated 17.1K branded searches and 66.7% estimated Share of Search within this set. - Scanpan is in 2nd place, 47.5 percentage points behind at 19.2% Share of Search. - Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among cookware brands in New Zealand increased from 63.4% to 66.7%. - Across the 11 months ending August 2026, Scanpan’s estimated Share of Search among cookware brands in New Zealand decreased from 19.9% to 19.2%. - Across the 11 months ending August 2026, HexClad’s estimated Share of Search among cookware brands in New Zealand decreased from 5.4% to 4.1%. - Across the 11 months ending August 2026, Circulon’s estimated Share of Search among cookware brands in New Zealand decreased from 3.6% to 2.5%. - Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among cookware brands in New Zealand peaked at 73.7% in June 2026 and was lowest at 63.4% in October 2025. - Across the 11 months ending August 2026, Scanpan’s estimated Share of Search among cookware brands in New Zealand peaked at 19.9% in October 2025 and was lowest at 14.2% in June 2026. - Across the 11 months ending August 2026, Staub’s estimated Share of Search among cookware brands in New Zealand peaked at 5.7% in November 2025 and was lowest at 3.8% in July 2026. - Across the 11 months ending August 2026, HexClad’s estimated Share of Search among cookware brands in New Zealand peaked at 5.8% in November 2025 and was lowest at 3.6% in June 2026. - Across the 11 months ending August 2026, Circulon’s estimated Share of Search among cookware brands in New Zealand peaked at 3.6% in January 2026 and was lowest at 2.3% in June 2026. - Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cookware brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 1.2% in June 2026. - Across the 11 months ending August 2026, Staub rose from 4th to 3rd among cookware brands in New Zealand. - Across the 11 months ending August 2026, HexClad fell from 3rd to 4th among cookware brands in New Zealand. - Across the 11 months ending August 2026, Tramontina and Essteele held steady: their estimated Share of Search among cookware brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Le Creuset vs Scanpan: compare search popularity](/demand/nz/compare/le-creuset-vs-scanpan): 66.7% against 19.2% Share of Search. - [Le Creuset vs Staub: compare search popularity](/demand/nz/compare/le-creuset-vs-staub): 66.7% against 4.9% Share of Search. - [Le Creuset vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-le-creuset): 66.7% against 4.1% Share of Search. - [Le Creuset vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-le-creuset): 66.7% against 2.5% Share of Search. - [Scanpan vs Staub: compare search popularity](/demand/nz/compare/scanpan-vs-staub): 19.2% against 4.9% Share of Search. - [Scanpan vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-scanpan): 19.2% against 4.1% Share of Search. - [Scanpan vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-scanpan): 19.2% against 2.5% Share of Search. - [Staub vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-staub): 4.9% against 4.1% Share of Search. - [Staub vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-staub): 4.9% against 2.5% Share of Search. - [HexClad vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-hexclad): 4.1% against 2.5% Share of Search. ## How did search popularity change for New Zealand cookware brands in August 2026? - In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%. - In August 2026, Scanpan gained estimated Share of Search among cookware brands in New Zealand, from 16.6% to 19.2%. - In August 2026, Le Creuset lost estimated Share of Search among cookware brands in New Zealand, from 70.5% to 66.7%. - In August 2026, Tramontina lost estimated Share of Search among cookware brands in New Zealand, from 2.4% to 1.8%. - In August 2026, Circulon rose from 6th to 5th among cookware brands in New Zealand. - Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Le Creuset | 66.7% | 17.1K | -17.1% | Le Creuset | | 2 | Scanpan | 19.2% | 4.9K | +1.7% | Scanpan | | 3 | Staub | 4.9% | 1.3K | +14.5% | Staub | | 4 | HexClad | 4.1% | 1.1K | -3.6% | HexClad | | 5 | Circulon | 2.5% | 650 | -4.4% | Circulon | | 6 | Tramontina | 1.8% | 470 | -32.9% | Tramontina | | 7 | Essteele | 0.66% | 170 | -15.0% | Essteele | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Le Creuset | 12.3K | 63.4% | 1 | | Oct 2025 | Scanpan | 3.9K | 19.9% | 2 | | Oct 2025 | HexClad | 1K | 5.4% | 3 | | Oct 2025 | Staub | 1K | 5.3% | 4 | | Oct 2025 | Circulon | 690 | 3.6% | 5 | | Oct 2025 | Tramontina | 360 | 1.9% | 6 | | Oct 2025 | Essteele | 130 | 0.67% | 7 | | Nov 2025 | Le Creuset | 18.3K | 66.3% | 1 | | Nov 2025 | Scanpan | 4.6K | 16.9% | 2 | | Nov 2025 | HexClad | 1.6K | 5.8% | 3 | | Nov 2025 | Staub | 1.6K | 5.7% | 4 | | Nov 2025 | Circulon | 760 | 2.8% | 5 | | Nov 2025 | Tramontina | 440 | 1.6% | 6 | | Nov 2025 | Essteele | 280 | 1% | 7 | | Dec 2025 | Le Creuset | 21.9K | 70.2% | 1 | | Dec 2025 | Scanpan | 4.9K | 15.6% | 2 | | Dec 2025 | HexClad | 1.7K | 5.4% | 3 | | Dec 2025 | Staub | 1.3K | 4.1% | 4 | | Dec 2025 | Circulon | 730 | 2.3% | 5 | | Dec 2025 | Tramontina | 460 | 1.5% | 6 | | Dec 2025 | Essteele | 280 | 0.9% | 7 | | Jan 2026 | Le Creuset | 14.9K | 63.9% | 1 | | Jan 2026 | Scanpan | 4.6K | 19.5% | 2 | | Jan 2026 | HexClad | 1.3K | 5.5% | 3 | | Jan 2026 | Staub | 1.1K | 4.8% | 4 | | Jan 2026 | Circulon | 840 | 3.6% | 5 | | Jan 2026 | Tramontina | 430 | 1.8% | 6 | | Jan 2026 | Essteele | 210 | 0.9% | 7 | | Feb 2026 | Le Creuset | 12.7K | 68.6% | 1 | | Feb 2026 | Scanpan | 3.1K | 16.6% | 2 | | Feb 2026 | Staub | 910 | 4.9% | 3 | | Feb 2026 | HexClad | 840 | 4.6% | 4 | | Feb 2026 | Circulon | 550 | 3% | 5 | | Feb 2026 | Tramontina | 290 | 1.6% | 6 | | Feb 2026 | Essteele | 130 | 0.7% | 7 | | Mar 2026 | Le Creuset | 15.3K | 70.4% | 1 | | Mar 2026 | Scanpan | 3.3K | 15.1% | 2 | | Mar 2026 | Staub | 1.2K | 5.6% | 3 | | Mar 2026 | HexClad | 850 | 3.9% | 4 | | Mar 2026 | Circulon | 600 | 2.8% | 5 | | Mar 2026 | Tramontina | 320 | 1.5% | 6 | | Mar 2026 | Essteele | 180 | 0.83% | 7 | | Apr 2026 | Le Creuset | 14.3K | 65% | 1 | | Apr 2026 | Scanpan | 4.2K | 19.2% | 2 | | Apr 2026 | HexClad | 1.1K | 5% | 3 | | Apr 2026 | Staub | 1.1K | 5% | 4 | | Apr 2026 | Circulon | 650 | 2.9% | 5 | | Apr 2026 | Tramontina | 400 | 1.8% | 6 | | Apr 2026 | Essteele | 230 | 1% | 7 | | May 2026 | Le Creuset | 17.9K | 69.8% | 1 | | May 2026 | Scanpan | 4.2K | 16.3% | 2 | | May 2026 | Staub | 1.2K | 4.6% | 3 | | May 2026 | HexClad | 1.1K | 4.1% | 4 | | May 2026 | Circulon | 710 | 2.8% | 5 | | May 2026 | Tramontina | 440 | 1.7% | 6 | | May 2026 | Essteele | 180 | 0.7% | 7 | | Jun 2026 | Le Creuset | 21.8K | 73.7% | 1 | | Jun 2026 | Scanpan | 4.2K | 14.2% | 2 | | Jun 2026 | Staub | 1.2K | 4.1% | 3 | | Jun 2026 | HexClad | 1.1K | 3.6% | 4 | | Jun 2026 | Circulon | 670 | 2.3% | 5 | | Jun 2026 | Tramontina | 350 | 1.2% | 6 | | Jun 2026 | Essteele | 270 | 0.91% | 7 | | Jul 2026 | Le Creuset | 20.6K | 70.5% | 1 | | Jul 2026 | Scanpan | 4.8K | 16.6% | 2 | | Jul 2026 | HexClad | 1.1K | 3.8% | 3 | | Jul 2026 | Staub | 1.1K | 3.8% | 4 | | Jul 2026 | Tramontina | 700 | 2.4% | 5 | | Jul 2026 | Circulon | 680 | 2.3% | 6 | | Jul 2026 | Essteele | 200 | 0.68% | 7 | | Aug 2026 | Le Creuset | 17.1K | 66.7% | 1 | | Aug 2026 | Scanpan | 4.9K | 19.2% | 2 | | Aug 2026 | Staub | 1.3K | 4.9% | 3 | | Aug 2026 | HexClad | 1.1K | 4.1% | 4 | | Aug 2026 | Circulon | 650 | 2.5% | 5 | | Aug 2026 | Tramontina | 470 | 1.8% | 6 | | Aug 2026 | Essteele | 170 | 0.66% | 7 | | Sep 2026 | Circulon | — | — | — | | Sep 2026 | Essteele | — | — | — | | Sep 2026 | HexClad | — | — | — | | Sep 2026 | Le Creuset | — | — | — | | Sep 2026 | Scanpan | — | — | — | | Sep 2026 | Staub | — | — | — | | Sep 2026 | Tramontina | — | — | — | ## What is being compared - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon cast iron”, “circulon com au”, “circulon frypans”, “circulon near me”, “circulon nz” and “circulon pans”, summed into one figure. - **Essteele**: Measured on the search terms “essteele”, “essteele com au”, “essteele cookware”, “essteele frying pan”, “essteele near me”, “essteele nz” and “essteele pot”, summed into one figure. - **HexClad**: Measured on the search terms “hexclad”, “hexclad cast iron”, “hexclad com”, “hexclad cookware”, “hexclad frying pan”, “hexclad near me”, “hexclad new zealand”, “hexclad nz”, “hexclad online”, “hexclad pans”, “hexclad pots” and “hexclad reviews”, summed into one figure. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset butter dish”, “le creuset cast iron”, “le creuset cast iron pan”, “le creuset cookware”, “le creuset dutch oven”, “le creuset frying pan”, “le creuset heritage butter dish”, “le creuset kettle”, “le creuset mugs”, “le creuset near me”, “le creuset nz”, “le creuset nz sale”, “le creuset online”, “le creuset outlet”, “le creuset pot”, “le creuset round dutch oven”, “le creuset sale”, “le creuset signature round dutch oven”, “lecreuset”, “lecreuset cast iron”, “lecreuset cookware”, “lecreuset frying pan” and “lecreuset nz”, summed into one figure. - **Scanpan**: Measured on the search terms “briscoes scanpan”, “fry pan scanpan”, “scanpan”, “scanpan briscoes”, “scanpan cast iron”, “scanpan com”, “scanpan impact”, “scanpan impact 28cm fry pan”, “scanpan near me”, “scanpan nz”, “scanpan online”, “scanpan pans”, “scanpan pots”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure. - **Staub**: Measured on the search terms “staub”, “staub cast iron”, “staub cocottes”, “staub frying pan”, “staub near me”, “staub new zealand”, “staub nz”, “staub online” and “staub pots”, summed into one figure. - **Tramontina**: Measured on the search terms “frying pan tramontina”, “pan tramontina”, “tramontina”, “tramontina cast iron”, “tramontina cookware”, “tramontina dutch oven”, “tramontina near me”, “tramontina nz” and “tramontina pots”, summed into one figure. - [Circulon](/demand/nz/brands/circulon) - [Essteele](/demand/nz/brands/essteele) - [HexClad](/demand/nz/brands/hexclad) - [Le Creuset](/demand/nz/brands/le-creuset) - [Scanpan](/demand/nz/brands/scanpan) - [Staub](/demand/nz/brands/staub) - [Tramontina](/demand/nz/brands/tramontina) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cookware brands in New Zealand? In August 2026, Le Creuset was the most searched among cookware brands in New Zealand, with an estimated 17.1K branded searches and 66.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Cookware brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cookware-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.