---
title: "Cooking oil brands in New Zealand: Which brands are most popular in search?"
description: "Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Share of Search among Cobram Estate, Lupi, Olivado and Bertolli, the cooking oil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cooking-oil-brands"
publisher: "Brandwave"
---

# Cooking oil brands in New Zealand: Which brands are most popular in search?

Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Share of Search among Cobram Estate, Lupi, Olivado and Bertolli, the cooking oil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cooking oil brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cobram Estate, 42.7%

## Which brand is most popular in search among cooking oil brands in New Zealand?

- In August 2026, Cobram Estate was the most searched among cooking oil brands in New Zealand, with an estimated 410 branded searches and 42.7% estimated Share of Search within this set.
- Lupi is in 2nd place, 7.3 percentage points behind at 35.4% Share of Search.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand increased from 28.7% to 42.7%.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand increased from 31% to 35.4%.
- Across the 11 months ending August 2026, Olivado’s estimated Share of Search among cooking oil brands in New Zealand decreased from 32.2% to 13.5%.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand peaked at 60.2% in June 2026 and was lowest at 28.7% in October 2025.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand peaked at 36% in March 2026 and was lowest at 17.7% in May 2026.
- Across the 11 months ending August 2026, Olivado’s estimated Share of Search among cooking oil brands in New Zealand peaked at 32.2% in October 2025 and was lowest at 7.1% in July 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 6.9% in December 2025.
- Across the 11 months ending August 2026, Cobram Estate rose from 3rd to 1st among cooking oil brands in New Zealand.
- Across the 11 months ending August 2026, Olivado fell from 1st to 3rd among cooking oil brands in New Zealand.
- Across the 11 months ending August 2026, Bertolli held steady: its estimated Share of Search among cooking oil brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cobram Estate vs Lupi: compare search popularity](/demand/nz/compare/cobram-estate-vs-lupi): 42.7% against 35.4% Share of Search.
- [Cobram Estate vs Olivado: compare search popularity](/demand/nz/compare/cobram-estate-vs-olivado): 42.7% against 13.5% Share of Search.
- [Cobram Estate vs Bertolli: compare search popularity](/demand/nz/compare/bertolli-vs-cobram-estate): 42.7% against 8.3% Share of Search.
- [Lupi vs Olivado: compare search popularity](/demand/nz/compare/lupi-vs-olivado): 35.4% against 13.5% Share of Search.
- [Lupi vs Bertolli: compare search popularity](/demand/nz/compare/bertolli-vs-lupi): 35.4% against 8.3% Share of Search.
- [Olivado vs Bertolli: compare search popularity](/demand/nz/compare/bertolli-vs-olivado): 13.5% against 8.3% Share of Search.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
- In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
- In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
- In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cobram Estate | 42.7% | 410 | -10.9% | Cobram Estate |
| 2 | Lupi | 35.4% | 340 | +36.0% | Lupi |
| 3 | Olivado | 13.5% | 130 | +116.7% | Olivado |
| 4 | Bertolli | 8.3% | 80 | 0.0% | Bertolli |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Olivado | 280 | 32.2% | 1 |
| Oct 2025 | Lupi | 270 | 31% | 2 |
| Oct 2025 | Cobram Estate | 250 | 28.7% | 3 |
| Oct 2025 | Bertolli | 70 | 8% | 4 |
| Nov 2025 | Cobram Estate | 260 | 42.6% | 1 |
| Nov 2025 | Lupi | 190 | 31.1% | 2 |
| Nov 2025 | Olivado | 110 | 18% | 3 |
| Nov 2025 | Bertolli | 50 | 8.2% | 4 |
| Dec 2025 | Cobram Estate | 350 | 48.6% | 1 |
| Dec 2025 | Lupi | 210 | 29.2% | 2 |
| Dec 2025 | Olivado | 110 | 15.3% | 3 |
| Dec 2025 | Bertolli | 50 | 6.9% | 4 |
| Jan 2026 | Cobram Estate | 380 | 43.7% | 1 |
| Jan 2026 | Lupi | 250 | 28.7% | 2 |
| Jan 2026 | Olivado | 140 | 16.1% | 3 |
| Jan 2026 | Bertolli | 100 | 11.5% | 4 |
| Feb 2026 | Cobram Estate | 300 | 41.7% | 1 |
| Feb 2026 | Lupi | 230 | 31.9% | 2 |
| Feb 2026 | Olivado | 110 | 15.3% | 3 |
| Feb 2026 | Bertolli | 80 | 11.1% | 4 |
| Mar 2026 | Cobram Estate | 270 | 36% | 1 |
| Mar 2026 | Lupi | 270 | 36% | 2 |
| Mar 2026 | Olivado | 120 | 16% | 3 |
| Mar 2026 | Bertolli | 90 | 12% | 4 |
| Apr 2026 | Lupi | 230 | 35.4% | 1 |
| Apr 2026 | Cobram Estate | 210 | 32.3% | 2 |
| Apr 2026 | Olivado | 120 | 18.5% | 3 |
| Apr 2026 | Bertolli | 90 | 13.8% | 4 |
| May 2026 | Cobram Estate | 480 | 38.7% | 1 |
| May 2026 | Bertolli | 440 | 35.5% | 2 |
| May 2026 | Lupi | 220 | 17.7% | 3 |
| May 2026 | Olivado | 100 | 8.1% | 4 |
| Jun 2026 | Cobram Estate | 590 | 60.2% | 1 |
| Jun 2026 | Lupi | 190 | 19.4% | 2 |
| Jun 2026 | Bertolli | 110 | 11.2% | 3 |
| Jun 2026 | Olivado | 90 | 9.2% | 4 |
| Jul 2026 | Cobram Estate | 460 | 54.1% | 1 |
| Jul 2026 | Lupi | 250 | 29.4% | 2 |
| Jul 2026 | Bertolli | 80 | 9.4% | 3 |
| Jul 2026 | Olivado | 60 | 7.1% | 4 |
| Aug 2026 | Cobram Estate | 410 | 42.7% | 1 |
| Aug 2026 | Lupi | 340 | 35.4% | 2 |
| Aug 2026 | Olivado | 130 | 13.5% | 3 |
| Aug 2026 | Bertolli | 80 | 8.3% | 4 |
| Sep 2026 | Bertolli | — | — | — |
| Sep 2026 | Cobram Estate | — | — | — |
| Sep 2026 | Lupi | — | — | — |
| Sep 2026 | Olivado | — | — | — |

## What is being compared

- **Bertolli**: Measured on the search terms “bertolli extra virgin oil”, “bertolli oil” and “bertolli olive oil”, summed into one figure.
- **Cobram Estate**: Measured on the search terms “cobram estate”, “cobram estate extra virgin olive oil”, “cobram estate oil”, “cobram estate olive oil” and “cobramestate”, summed into one figure.
- **Lupi**: Measured on the search terms “lupi extra virgin olive oil”, “lupi oil”, “lupi olive oil” and “lupi olive oil extra virgin”, summed into one figure.
- **Olivado**: Measured on the search terms “olivado”, “olivado avocado oil”, “olivado com”, “olivado near me”, “olivado nz”, “olivado oil” and “olivado olive oil”, summed into one figure.

- [Bertolli](/demand/nz/brands/bertolli)
- [Cobram Estate](/demand/nz/brands/cobram-estate)
- [Lupi](/demand/nz/brands/lupi)
- [Olivado](/demand/nz/brands/olivado)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cooking oil brands in New Zealand?

In August 2026, Cobram Estate was the most searched among cooking oil brands in New Zealand, with an estimated 410 branded searches and 42.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cooking oil brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cooking-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cooking-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.