---
title: "Cookie consent and privacy tools in New Zealand: Which brands are most popular in search?"
description: "Compare the cookie banner and consent management tools New Zealand websites use. Share of Search among OneTrust, Termly, Cookiebot, CookieYes, iubenda and Osano, the cookie consent and privacy tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cookie-consent-tools"
publisher: "Brandwave"
---

# Cookie consent and privacy tools in New Zealand: Which brands are most popular in search?

Compare the cookie banner and consent management tools New Zealand websites use. Share of Search among OneTrust, Termly, Cookiebot, CookieYes, iubenda and Osano, the cookie consent and privacy tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cookie consent and privacy tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneTrust, 40.5%

## Which brand is most popular in search among cookie consent and privacy tools in New Zealand?

- In August 2026, OneTrust was the most searched among cookie consent and privacy tools in New Zealand, with an estimated 170 branded searches and 40.5% estimated Share of Search within this set.
- Termly is in 2nd place, 21.4 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 34.4% to 40.5%.
- Across the 11 months ending August 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 15.6% to 16.7%.
- Across the 11 months ending August 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 12.5% to 11.9%.
- Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 12.5% to 7.1%.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 6.3% to 4.8%.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 44.1% in February 2026 and was lowest at 28.3% in June 2026.
- Across the 11 months ending August 2026, Termly’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 23.9% in June 2026 and was lowest at 15.1% in March 2026.
- Across the 11 months ending August 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 22.7% in December 2025 and was lowest at 13.5% in May 2026.
- Across the 11 months ending August 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 18.2% in December 2025 and was lowest at 8.1% in May 2026.
- Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 12.5% in October 2025 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 8.7% in June 2026 and was lowest at 2.9% in February 2026.
- Across the 11 months ending August 2026, Termly held steady: its estimated Share of Search among cookie consent and privacy tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneTrust vs Termly: compare search popularity](/demand/nz/compare/onetrust-vs-termly): 40.5% against 19% Share of Search.
- [OneTrust vs Cookiebot: compare search popularity](/demand/nz/compare/cookiebot-vs-onetrust): 40.5% against 16.7% Share of Search.
- [OneTrust vs CookieYes: compare search popularity](/demand/nz/compare/cookieyes-vs-onetrust): 40.5% against 11.9% Share of Search.
- [OneTrust vs iubenda: compare search popularity](/demand/nz/compare/iubenda-vs-onetrust): 40.5% against 7.1% Share of Search.
- [Termly vs Cookiebot: compare search popularity](/demand/nz/compare/cookiebot-vs-termly): 19% against 16.7% Share of Search.
- [Termly vs CookieYes: compare search popularity](/demand/nz/compare/cookieyes-vs-termly): 19% against 11.9% Share of Search.
- [Termly vs iubenda: compare search popularity](/demand/nz/compare/iubenda-vs-termly): 19% against 7.1% Share of Search.
- [Cookiebot vs CookieYes: compare search popularity](/demand/nz/compare/cookiebot-vs-cookieyes): 16.7% against 11.9% Share of Search.
- [Cookiebot vs iubenda: compare search popularity](/demand/nz/compare/cookiebot-vs-iubenda): 16.7% against 7.1% Share of Search.
- [CookieYes vs iubenda: compare search popularity](/demand/nz/compare/cookieyes-vs-iubenda): 11.9% against 7.1% Share of Search.

## How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?

- In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.
- In August 2026, Termly lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 22.2% to 19%.
- In August 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 13.9% to 11.9%.
- In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.
- In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.
- Estimated monthly branded searches for Cookiebot in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneTrust | 40.5% | 170 | +41.7% | OneTrust |
| 2 | Termly | 19% | 80 | 0.0% | Termly |
| 3 | Cookiebot | 16.7% | 70 | +16.7% | Cookiebot |
| 4 | CookieYes | 11.9% | 50 | 0.0% | CookieYes |
| 5 | iubenda | 7.1% | 30 | 0.0% | iubenda |
| 6 | Osano | 4.8% | 20 | 0.0% | Osano |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneTrust | 110 | 34.4% | 1 |
| Oct 2025 | Termly | 60 | 18.8% | 2 |
| Oct 2025 | Cookiebot | 50 | 15.6% | 3 |
| Oct 2025 | CookieYes | 40 | 12.5% | 4 |
| Oct 2025 | iubenda | 40 | 12.5% | 5 |
| Oct 2025 | Osano | 20 | 6.3% | 6 |
| Nov 2025 | OneTrust | 110 | 31.4% | 1 |
| Nov 2025 | Termly | 70 | 20% | 2 |
| Nov 2025 | Cookiebot | 60 | 17.1% | 3 |
| Nov 2025 | CookieYes | 50 | 14.3% | 4 |
| Nov 2025 | iubenda | 40 | 11.4% | 5 |
| Nov 2025 | Osano | 20 | 5.7% | 6 |
| Dec 2025 | OneTrust | 70 | 31.8% | 1 |
| Dec 2025 | Cookiebot | 50 | 22.7% | 2 |
| Dec 2025 | CookieYes | 40 | 18.2% | 3 |
| Dec 2025 | Termly | 40 | 18.2% | 4 |
| Dec 2025 | iubenda | 10 | 4.5% | 5 |
| Dec 2025 | Osano | 10 | 4.5% | 6 |
| Jan 2026 | OneTrust | 140 | 38.9% | 1 |
| Jan 2026 | Cookiebot | 70 | 19.4% | 2 |
| Jan 2026 | Termly | 70 | 19.4% | 3 |
| Jan 2026 | CookieYes | 30 | 8.3% | 4 |
| Jan 2026 | Osano | 30 | 8.3% | 5 |
| Jan 2026 | iubenda | 20 | 5.6% | 6 |
| Feb 2026 | OneTrust | 150 | 44.1% | 1 |
| Feb 2026 | Cookiebot | 60 | 17.6% | 2 |
| Feb 2026 | Termly | 60 | 17.6% | 3 |
| Feb 2026 | CookieYes | 40 | 11.8% | 4 |
| Feb 2026 | iubenda | 20 | 5.9% | 5 |
| Feb 2026 | Osano | 10 | 2.9% | 6 |
| Mar 2026 | OneTrust | 160 | 30.2% | 1 |
| Mar 2026 | Cookiebot | 110 | 20.8% | 2 |
| Mar 2026 | CookieYes | 80 | 15.1% | 3 |
| Mar 2026 | Termly | 80 | 15.1% | 4 |
| Mar 2026 | iubenda | 60 | 11.3% | 5 |
| Mar 2026 | Osano | 40 | 7.5% | 6 |
| Apr 2026 | OneTrust | 130 | 31.7% | 1 |
| Apr 2026 | Termly | 90 | 22% | 2 |
| Apr 2026 | Cookiebot | 80 | 19.5% | 3 |
| Apr 2026 | CookieYes | 50 | 12.2% | 4 |
| Apr 2026 | iubenda | 40 | 9.8% | 5 |
| Apr 2026 | Osano | 20 | 4.9% | 6 |
| May 2026 | OneTrust | 140 | 37.8% | 1 |
| May 2026 | Termly | 80 | 21.6% | 2 |
| May 2026 | Cookiebot | 50 | 13.5% | 3 |
| May 2026 | iubenda | 40 | 10.8% | 4 |
| May 2026 | CookieYes | 30 | 8.1% | 5 |
| May 2026 | Osano | 30 | 8.1% | 6 |
| Jun 2026 | OneTrust | 130 | 28.3% | 1 |
| Jun 2026 | Termly | 110 | 23.9% | 2 |
| Jun 2026 | Cookiebot | 90 | 19.6% | 3 |
| Jun 2026 | CookieYes | 60 | 13% | 4 |
| Jun 2026 | Osano | 40 | 8.7% | 5 |
| Jun 2026 | iubenda | 30 | 6.5% | 6 |
| Jul 2026 | OneTrust | 120 | 33.3% | 1 |
| Jul 2026 | Termly | 80 | 22.2% | 2 |
| Jul 2026 | Cookiebot | 60 | 16.7% | 3 |
| Jul 2026 | CookieYes | 50 | 13.9% | 4 |
| Jul 2026 | iubenda | 30 | 8.3% | 5 |
| Jul 2026 | Osano | 20 | 5.6% | 6 |
| Aug 2026 | OneTrust | 170 | 40.5% | 1 |
| Aug 2026 | Termly | 80 | 19% | 2 |
| Aug 2026 | Cookiebot | 70 | 16.7% | 3 |
| Aug 2026 | CookieYes | 50 | 11.9% | 4 |
| Aug 2026 | iubenda | 30 | 7.1% | 5 |
| Aug 2026 | Osano | 20 | 4.8% | 6 |
| Sep 2026 | Cookiebot | — | — | — |
| Sep 2026 | CookieYes | — | — | — |
| Sep 2026 | iubenda | — | — | — |
| Sep 2026 | OneTrust | — | — | — |
| Sep 2026 | Osano | — | — | — |
| Sep 2026 | Termly | — | — | — |

## What is being compared

- **Cookiebot**: Measured on the search terms “cookiebot”, “cookiebot com”, “cookiebot cookie banner” and “cookiebot cookie consent”, summed into one figure.
- **CookieYes**: Measured on the search terms “cookieyes”, “cookieyes com”, “cookieyes cookie banner” and “cookieyes privacy policy”, summed into one figure.
- **iubenda**: Measured on the search terms “iubenda”, “iubenda com”, “iubenda cookie banner”, “iubenda cookie consent” and “iubenda privacy policy”, summed into one figure.
- **OneTrust**: Measured on the search terms “onetrust”, “onetrust com”, “onetrust consent management”, “onetrust cookie banner”, “onetrust cookie consent” and “onetrust near me”, summed into one figure.
- **Osano**: Measured on the search terms “osano”, “osano com” and “osano cookie consent”, summed into one figure.
- **Termly**: Measured on the search terms “termly”, “termly cookie consent”, “termly io” and “termly privacy policy”, summed into one figure.

- [Cookiebot](/demand/nz/brands/cookiebot)
- [CookieYes](/demand/nz/brands/cookieyes)
- [iubenda](/demand/nz/brands/iubenda)
- [OneTrust](/demand/nz/brands/onetrust)
- [Osano](/demand/nz/brands/osano)
- [Termly](/demand/nz/brands/termly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cookie consent and privacy tools in New Zealand?

In August 2026, OneTrust was the most searched among cookie consent and privacy tools in New Zealand, with an estimated 170 branded searches and 40.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cookie consent and privacy tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cookie-consent-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cookie-consent-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.