--- title: "Four Square vs Night 'n Day: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Four Square or Night 'n Day? Compare estimated monthly branded-search demand and Share of Search inside the Convenience store chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains/compare/four-square-vs-night-n-day" publisher: "Brandwave" --- # Four Square vs Night 'n Day: Which is more popular by branded search in New Zealand? Which is more popular in search, Four Square or Night 'n Day? Compare estimated monthly branded-search demand and Share of Search inside the Convenience store chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Four Square and Night 'n Day - **Competitive set**: Convenience store chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Four Square Share of Search**: 61% - **Night 'n Day Share of Search**: 35.6% ## Which is more popular in search, Four Square or Night 'n Day? - In August 2026, Four Square had more branded searches than Night 'n Day among convenience store chains in New Zealand. Four Square was estimated to have 42.2K branded searches compared to Night 'n Day’s 24.6K, and held a 61% Share of Search versus Night 'n Day’s 35.6%. - Four Square was ahead of Night 'n Day in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand moved from 62.6% to 61%, and its estimated monthly branded searches moved from 49.4K to 42.2K. - Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand moved from 34.4% to 35.6%, and its estimated monthly branded searches moved from 27.1K to 24.6K. ## How did search popularity change for New Zealand convenience store chains in August 2026? - In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%. - In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%. ## Month by month | Month | Four Square estimated searches | Four Square Share of Search | Four Square rank | Night 'n Day estimated searches | Night 'n Day Share of Search | Night 'n Day rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.4K | 62.6% | 1 | 27.1K | 34.4% | 2 | | Nov 2025 | 62.8K | 63.9% | 1 | 32.1K | 32.6% | 2 | | Dec 2025 | 86.3K | 66.5% | 1 | 39.2K | 30.2% | 2 | | Jan 2026 | 71.1K | 63.6% | 1 | 37.8K | 33.8% | 2 | | Feb 2026 | 69.1K | 64.3% | 1 | 35.6K | 33.1% | 2 | | Mar 2026 | 67.2K | 63.4% | 1 | 35.6K | 33.7% | 2 | | Apr 2026 | 82.2K | 68.6% | 1 | 34.7K | 29% | 2 | | May 2026 | 46.4K | 59.1% | 1 | 29.8K | 37.9% | 2 | | Jun 2026 | 42.9K | 60.2% | 1 | 26.4K | 37% | 2 | | Jul 2026 | 46.9K | 62.2% | 1 | 26.4K | 35% | 2 | | Aug 2026 | 42.2K | 61% | 1 | 24.6K | 35.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Four Square’s and Night 'n Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Four Square**: Measured on the search terms “4 four square”, “cape view four square”, “cherrywood four square”, “cherrywood foursquare”, “edmund road four square”, “four square”, “four square cherrywood”, “four square edmund road”, “four square golden sands”, “four square heaphy terrace”, “four square hillcrest”, “four square man”, “four square marsden cove”, “four square near me”, “four square new zealand”, “four square nz”, “four square online”, “four square red beach”, “four square shop”, “four square supermarket”, “four square swanson”, “four square the lakes”, “foursquare”, “foursquare co nz”, “foursquare near me”, “foursquare nz”, “marsden cove four square” and “the four square”, summed into one figure. - **Night 'n Day**: Measured on the search terms “night n day”, “night n day alexandra”, “night n day church street”, “night n day courtenay place”, “night n day cuba”, “night n day cuba street”, “night n day deals”, “night n day east tamaki”, “night n day gore”, “night n day hagley”, “night n day henderson”, “night n day kaikorai valley”, “night n day milton”, “night n day near me”, “night n day new zealand”, “night n day nz”, “night n day octagon”, “night n day shotover”, “night n day store”, “night n day tahuna”, “night n day taranaki street”, “nightnday co nz”, “nightnday near me” and “nightnday nz”, summed into one figure. - [Four Square profile](/demand/nz/brands/four-square) - [Night 'n Day profile](/demand/nz/brands/night-n-day) - [All convenience store chains in New Zealand](/demand/nz/categories/nz-convenience-store-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Four Square or Night 'n Day? In August 2026, Four Square had more branded searches than Night 'n Day among convenience store chains in New Zealand. Four Square was estimated to have 42.2K branded searches compared to Night 'n Day’s 24.6K, and held a 61% Share of Search versus Night 'n Day’s 35.6%. ## Cite this page Brandwave. "Four Square vs Night 'n Day: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains/compare/four-square-vs-night-n-day This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains/compare/four-square-vs-night-n-day. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.