---
title: "Convenience store chains in New Zealand: Which brands are most popular in search?"
description: "Compare the convenience and neighbourhood store chains New Zealanders pop into. Share of Search among Four Square, Night 'n Day, Superette and On the Spot, the convenience store chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains"
publisher: "Brandwave"
---

# Convenience store chains in New Zealand: Which brands are most popular in search?

Compare the convenience and neighbourhood store chains New Zealanders pop into. Share of Search among Four Square, Night 'n Day, Superette and On the Spot, the convenience store chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Convenience store chains
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Four Square, 61%

## Which brand is most popular in search among convenience store chains in New Zealand?

- In August 2026, Four Square was the most searched among convenience store chains in New Zealand, with an estimated 42.2K branded searches and 61% estimated Share of Search within this set.
- Night 'n Day is in 2nd place, 25.4 percentage points behind at 35.6% Share of Search.
- Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand decreased from 62.6% to 61%.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand increased from 34.4% to 35.6%.
- Across the 11 months ending August 2026, Four Square’s estimated Share of Search among convenience store chains in New Zealand peaked at 68.6% in April 2026 and was lowest at 59.1% in May 2026.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among convenience store chains in New Zealand peaked at 37.9% in May 2026 and was lowest at 29% in April 2026.
- Across the 11 months ending August 2026, Superette’s estimated Share of Search among convenience store chains in New Zealand peaked at 3.2% in November 2025 and was lowest at 2.2% in April 2026.
- Across the 11 months ending August 2026, Superette and On the Spot held steady: their estimated Share of Search among convenience store chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Four Square vs Night 'n Day: compare search popularity](/demand/nz/compare/four-square-vs-night-n-day): 61% against 35.6% Share of Search.
- [Four Square vs Superette: compare search popularity](/demand/nz/compare/four-square-vs-superette): 61% against 3.1% Share of Search.
- [Night 'n Day vs Superette: compare search popularity](/demand/nz/compare/night-n-day-vs-superette): 35.6% against 3.1% Share of Search.

## How did search popularity change for New Zealand convenience store chains in August 2026?

- In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.
- In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.
- In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Four Square | 61% | 42.2K | -9.9% | Foodstuffs |
| 2 | Night 'n Day | 35.6% | 24.6K | -6.7% | Night 'n Day Foodstores |
| 3 | Superette | 3.1% | 2.1K | +15.8% | Superette |
| 4 | On the Spot | 0.38% | 260 | +8.3% | On the Spot |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Four Square | 49.4K | 62.6% | 1 |
| Oct 2025 | Night 'n Day | 27.1K | 34.4% | 2 |
| Oct 2025 | Superette | 2.1K | 2.7% | 3 |
| Oct 2025 | On the Spot | 240 | 0.3% | 4 |
| Nov 2025 | Four Square | 62.8K | 63.9% | 1 |
| Nov 2025 | Night 'n Day | 32.1K | 32.6% | 2 |
| Nov 2025 | Superette | 3.2K | 3.2% | 3 |
| Nov 2025 | On the Spot | 270 | 0.27% | 4 |
| Dec 2025 | Four Square | 86.3K | 66.5% | 1 |
| Dec 2025 | Night 'n Day | 39.2K | 30.2% | 2 |
| Dec 2025 | Superette | 3.9K | 3% | 3 |
| Dec 2025 | On the Spot | 310 | 0.24% | 4 |
| Jan 2026 | Four Square | 71.1K | 63.6% | 1 |
| Jan 2026 | Night 'n Day | 37.8K | 33.8% | 2 |
| Jan 2026 | Superette | 2.6K | 2.3% | 3 |
| Jan 2026 | On the Spot | 360 | 0.32% | 4 |
| Feb 2026 | Four Square | 69.1K | 64.3% | 1 |
| Feb 2026 | Night 'n Day | 35.6K | 33.1% | 2 |
| Feb 2026 | Superette | 2.6K | 2.4% | 3 |
| Feb 2026 | On the Spot | 250 | 0.23% | 4 |
| Mar 2026 | Four Square | 67.2K | 63.4% | 1 |
| Mar 2026 | Night 'n Day | 35.6K | 33.7% | 2 |
| Mar 2026 | Superette | 2.7K | 2.5% | 3 |
| Mar 2026 | On the Spot | 380 | 0.36% | 4 |
| Apr 2026 | Four Square | 82.2K | 68.6% | 1 |
| Apr 2026 | Night 'n Day | 34.7K | 29% | 2 |
| Apr 2026 | Superette | 2.6K | 2.2% | 3 |
| Apr 2026 | On the Spot | 340 | 0.28% | 4 |
| May 2026 | Four Square | 46.4K | 59.1% | 1 |
| May 2026 | Night 'n Day | 29.8K | 37.9% | 2 |
| May 2026 | Superette | 2.1K | 2.7% | 3 |
| May 2026 | On the Spot | 230 | 0.29% | 4 |
| Jun 2026 | Four Square | 42.9K | 60.2% | 1 |
| Jun 2026 | Night 'n Day | 26.4K | 37% | 2 |
| Jun 2026 | Superette | 1.8K | 2.5% | 3 |
| Jun 2026 | On the Spot | 200 | 0.28% | 4 |
| Jul 2026 | Four Square | 46.9K | 62.2% | 1 |
| Jul 2026 | Night 'n Day | 26.4K | 35% | 2 |
| Jul 2026 | Superette | 1.8K | 2.4% | 3 |
| Jul 2026 | On the Spot | 240 | 0.32% | 4 |
| Aug 2026 | Four Square | 42.2K | 61% | 1 |
| Aug 2026 | Night 'n Day | 24.6K | 35.6% | 2 |
| Aug 2026 | Superette | 2.1K | 3.1% | 3 |
| Aug 2026 | On the Spot | 260 | 0.38% | 4 |
| Sep 2026 | Four Square | — | — | — |
| Sep 2026 | Night 'n Day | — | — | — |
| Sep 2026 | On the Spot | — | — | — |
| Sep 2026 | Superette | — | — | — |

## What is being compared

- **Four Square**: Measured on the search terms “4 four square”, “cape view four square”, “cherrywood four square”, “cherrywood foursquare”, “edmund road four square”, “four square”, “four square cherrywood”, “four square edmund road”, “four square golden sands”, “four square heaphy terrace”, “four square hillcrest”, “four square man”, “four square marsden cove”, “four square near me”, “four square new zealand”, “four square nz”, “four square online”, “four square red beach”, “four square shop”, “four square supermarket”, “four square swanson”, “four square the lakes”, “foursquare”, “foursquare co nz”, “foursquare near me”, “foursquare nz”, “marsden cove four square” and “the four square”, summed into one figure.
- **Night 'n Day**: Measured on the search terms “night n day”, “night n day alexandra”, “night n day church street”, “night n day courtenay place”, “night n day cuba”, “night n day cuba street”, “night n day deals”, “night n day east tamaki”, “night n day gore”, “night n day hagley”, “night n day henderson”, “night n day kaikorai valley”, “night n day milton”, “night n day near me”, “night n day new zealand”, “night n day nz”, “night n day octagon”, “night n day shotover”, “night n day store”, “night n day tahuna”, “night n day taranaki street”, “nightnday co nz”, “nightnday near me” and “nightnday nz”, summed into one figure.
- **On the Spot**: Measured on the search terms “on the spot dairy”, “on the spot near me” and “on the spot store”, summed into one figure.
- **Superette**: Measured on the search terms “superette dairy”, “superette near me” and “superette store”, summed into one figure.

- [Four Square](/demand/nz/brands/four-square)
- [Night 'n Day](/demand/nz/brands/night-n-day)
- [On the Spot](/demand/nz/brands/on-the-spot)
- [Superette](/demand/nz/brands/superette)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among convenience store chains in New Zealand?

In August 2026, Four Square was the most searched among convenience store chains in New Zealand, with an estimated 42.2K branded searches and 61% estimated Share of Search within this set.

## Cite this page

Brandwave. "Convenience store chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-convenience-store-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.