---
title: "Breville vs KitchenAid: Which is searched more in New Zealand?"
description: "Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Convection oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-convection-oven-brands/compare/breville-vs-kitchenaid"
publisher: "Brandwave"
---

# Breville vs KitchenAid: Which is searched more in New Zealand?

Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Convection oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and KitchenAid
- **Competitive set**: Convection oven brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Breville Share of Search**: 29.5%
- **KitchenAid Share of Search**: 16%

## Is Breville or KitchenAid more popular in search?

- In September 2026, Breville had more branded searches than KitchenAid among convection oven brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 29.5% of all convection oven brand searches we track, and KitchenAid accounted for 16%.
- Breville was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands in New Zealand moved from 26.5% to 29.5%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among convection oven brands in New Zealand moved from 16.6% to 16%, and its estimated monthly branded searches moved from 6.6K to 6.5K.

## Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KitchenAid did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Fisher & Paykel | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Westinghouse | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Breville | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about convection oven brands

- Asked ChatGPT "Which convection oven brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse
- Asked ChatGPT "What are the best convection oven brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Breville
- Asked ChatGPT "What's the best convection oven brand in New Zealand for everyday cooking?": 1. Bosch, 2. Fisher & Paykel, 3. Westinghouse
- Searched Google, AI Overview "convection oven nz": 1. Westinghouse, 2. Bosch

Not named in any answer: KitchenAid and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand convection oven brands in September 2026?

- In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.
- In September 2026, KitchenAid gained share of searches among convection oven brands in New Zealand, from 14% to 16%.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.5K | 26.5% | 2 | 6.6K | 16.6% | 3 |
| Nov 2025 | 13.3K | 25.8% | 2 | 11.5K | 22.3% | 3 |
| Dec 2025 | 13.1K | 28.2% | 2 | 11.7K | 25.2% | 3 |
| Jan 2026 | 10.9K | 26.8% | 2 | 7.9K | 19.5% | 3 |
| Feb 2026 | 8.3K | 22.9% | 2 | 6.3K | 17.3% | 3 |
| Mar 2026 | 9.6K | 22.5% | 2 | 6.3K | 14.9% | 3 |
| Apr 2026 | 11.9K | 29.1% | 2 | 6.4K | 15.5% | 3 |
| May 2026 | 12.2K | 27.1% | 2 | 6.5K | 14.4% | 3 |
| Jun 2026 | 11.3K | 25.7% | 2 | 6.3K | 14.2% | 3 |
| Jul 2026 | 12.8K | 25.9% | 2 | 6.4K | 13% | 3 |
| Aug 2026 | 12.4K | 27% | 2 | 6.4K | 14% | 3 |
| Sep 2026 | 12.1K | 29.5% | 2 | 6.5K | 16% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.

- [Breville profile](/demand/nz/brands/breville)
- [KitchenAid profile](/demand/nz/brands/kitchenaid)
- [All convection oven brands in New Zealand](/demand/nz/categories/nz-convection-oven-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Breville or KitchenAid more popular in search?

In September 2026, Breville had more branded searches than KitchenAid among convection oven brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 29.5% of all convection oven brand searches we track, and KitchenAid accounted for 16%.

## Cite this page

Brandwave. "Breville vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-convection-oven-brands/compare/breville-vs-kitchenaid

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-convection-oven-brands/compare/breville-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
