--- title: "Makeup by Mario vs Rare Beauty: Which is searched more in New Zealand?" description: "Is Makeup by Mario or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-rare-beauty" publisher: "Brandwave" --- # Makeup by Mario vs Rare Beauty: Which is searched more in New Zealand? Is Makeup by Mario or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makeup by Mario and Rare Beauty - **Competitive set**: Contour stick brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makeup by Mario Share of Search**: 26.9% - **Rare Beauty Share of Search**: 68.7% ## Is Makeup by Mario or Rare Beauty more popular in search? - In September 2026, Rare Beauty had more branded searches than Makeup by Mario among contour stick brands in New Zealand. Rare Beauty had about 2,680 branded searches, while Makeup by Mario had 1,050. Rare Beauty made up 68.7% of all contour stick brand searches we track, and Makeup by Mario accounted for 26.9%. - Rare Beauty was ahead of Makeup by Mario in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand moved from 22.6% to 26.9%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among contour stick brands in New Zealand moved from 72.2% to 68.7%, and its estimated monthly branded searches moved from 3.7K to 2.7K. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rare Beauty did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Rare Beauty | 0 of 3 | 0 of 2 | 0 of 5 | | Makeup by Mario | 1 of 3 | 1 of 2 | 2 of 5 | | Milk Makeup | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best contour stick brands in New Zealand?": 1. Makeup by Mario - Asked ChatGPT "What's the best contour stick brand in New Zealand for face contouring?": named none of the brands we track - Searched Google, AI Overview "best contour stick": 1. Makeup by Mario - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup Not named in any answer: Rare Beauty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand contour stick brands in September 2026? - In September 2026, Makeup by Mario gained share of searches among contour stick brands in New Zealand, from 25.8% to 26.9%. - Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026. ## Month by month | Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 22.6% | 2 | 3.7K | 72.2% | 1 | | Nov 2025 | 1.4K | 26% | 2 | 3.8K | 69.2% | 1 | | Dec 2025 | 1.3K | 27.3% | 2 | 3.1K | 67.2% | 1 | | Jan 2026 | 1.1K | 27% | 2 | 2.6K | 66.5% | 1 | | Feb 2026 | 700 | 20.5% | 2 | 2.5K | 71.8% | 1 | | Mar 2026 | 1.1K | 31% | 2 | 2.2K | 64% | 1 | | Apr 2026 | 1.1K | 26.4% | 2 | 2.7K | 68.3% | 1 | | May 2026 | 1K | 26.6% | 2 | 2.6K | 68.9% | 1 | | Jun 2026 | 900 | 26.5% | 2 | 2.3K | 67.3% | 1 | | Jul 2026 | 1.1K | 25.8% | 2 | 2.9K | 70% | 1 | | Aug 2026 | 1.1K | 25.8% | 2 | 2.9K | 69.2% | 1 | | Sep 2026 | 1.1K | 26.9% | 2 | 2.7K | 68.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Makeup by Mario’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makeup by Mario**: Measured on the search terms “makeup by mario bronzer”, “makeup by mario brushes”, “makeup by mario foundation”, “makeup by mario palette” and “makeupbymario”, summed into one figure. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick” and “rare beauty mascara”, summed into one figure. - [Makeup by Mario profile](/demand/nz/brands/makeup-by-mario) - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [All contour stick brands in New Zealand](/demand/nz/categories/nz-contour-stick-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makeup by Mario or Rare Beauty more popular in search? In September 2026, Rare Beauty had more branded searches than Makeup by Mario among contour stick brands in New Zealand. Rare Beauty had about 2,680 branded searches, while Makeup by Mario had 1,050. Rare Beauty made up 68.7% of all contour stick brand searches we track, and Makeup by Mario accounted for 26.9%. ## Cite this page Brandwave. "Makeup by Mario vs Rare Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.