--- title: "Makeup by Mario vs Milk Makeup: Which is searched more in New Zealand?" description: "Is Makeup by Mario or Milk Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup" publisher: "Brandwave" --- # Makeup by Mario vs Milk Makeup: Which is searched more in New Zealand? Is Makeup by Mario or Milk Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makeup by Mario and Milk Makeup - **Competitive set**: Contour stick brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makeup by Mario Share of Search**: 26.9% - **Milk Makeup Share of Search**: 4.4% ## Is Makeup by Mario or Milk Makeup more popular in search? - In September 2026, Makeup by Mario had more branded searches than Milk Makeup among contour stick brands in New Zealand. Makeup by Mario had about 1,050 branded searches, while Milk Makeup had 170. Makeup by Mario made up 26.9% of all contour stick brand searches we track, and Milk Makeup accounted for 4.4%. - Makeup by Mario was ahead of Milk Makeup in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand moved from 22.6% to 26.9%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, Milk Makeup’s share of searches among contour stick brands in New Zealand moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 260 to 170. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milk Makeup was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Rare Beauty | 0 of 3 | 0 of 2 | 0 of 5 | | Makeup by Mario | 1 of 3 | 1 of 2 | 2 of 5 | | Milk Makeup | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best contour stick brands in New Zealand?": 1. Makeup by Mario - Asked ChatGPT "What's the best contour stick brand in New Zealand for face contouring?": named none of the brands we track - Searched Google, AI Overview "best contour stick": 1. Makeup by Mario - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup Not named in any answer: Rare Beauty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand contour stick brands in September 2026? - In September 2026, Makeup by Mario gained share of searches among contour stick brands in New Zealand, from 25.8% to 26.9%. - In September 2026, Milk Makeup lost share of searches among contour stick brands in New Zealand, from 5.1% to 4.4%. ## Month by month | Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 22.6% | 2 | 260 | 5.1% | 3 | | Nov 2025 | 1.4K | 26% | 2 | 260 | 4.7% | 3 | | Dec 2025 | 1.3K | 27.3% | 2 | 260 | 5.6% | 3 | | Jan 2026 | 1.1K | 27% | 2 | 260 | 6.5% | 3 | | Feb 2026 | 700 | 20.5% | 2 | 260 | 7.6% | 3 | | Mar 2026 | 1.1K | 31% | 2 | 170 | 5% | 3 | | Apr 2026 | 1.1K | 26.4% | 2 | 210 | 5.3% | 3 | | May 2026 | 1K | 26.6% | 2 | 170 | 4.5% | 3 | | Jun 2026 | 900 | 26.5% | 2 | 210 | 6.2% | 3 | | Jul 2026 | 1.1K | 25.8% | 2 | 170 | 4.1% | 3 | | Aug 2026 | 1.1K | 25.8% | 2 | 210 | 5.1% | 3 | | Sep 2026 | 1.1K | 26.9% | 2 | 170 | 4.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Makeup by Mario’s and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makeup by Mario**: Measured on the search terms “makeup by mario bronzer”, “makeup by mario brushes”, “makeup by mario foundation”, “makeup by mario palette” and “makeupbymario”, summed into one figure. - **Milk Makeup**: Measured on the search term “milk makeup”. - [Makeup by Mario profile](/demand/nz/brands/makeup-by-mario) - [Milk Makeup profile](/demand/nz/brands/milk-makeup) - [All contour stick brands in New Zealand](/demand/nz/categories/nz-contour-stick-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makeup by Mario or Milk Makeup more popular in search? In September 2026, Makeup by Mario had more branded searches than Milk Makeup among contour stick brands in New Zealand. Makeup by Mario had about 1,050 branded searches, while Milk Makeup had 170. Makeup by Mario made up 26.9% of all contour stick brand searches we track, and Milk Makeup accounted for 4.4%. ## Cite this page Brandwave. "Makeup by Mario vs Milk Makeup: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.