--- title: "Content marketing platforms in New Zealand: Which are searched most?" description: "Compare software for planning, producing, governing, and distributing brand content. Share of Search among Mailchimp, HubSpot, Semrush, Optimizely, Planable, Contently, CoSchedule, Skyword, StoryChief and Uberflip, the content marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-content-marketing-platforms" publisher: "Brandwave" --- # Content marketing platforms in New Zealand: Which are searched most? Compare software for planning, producing, governing, and distributing brand content. Share of Search among Mailchimp, HubSpot, Semrush, Optimizely, Planable, Contently, CoSchedule, Skyword, StoryChief and Uberflip, the content marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Content marketing platforms - **Market**: New Zealand - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: Mailchimp, 51.7% ## Which brand is most popular in search among content marketing platforms in New Zealand? - In September 2026, Mailchimp was the most searched among content marketing platforms in New Zealand, with an estimated 12.1K branded searches, 51.7% of all searches for the ten we track. - HubSpot is in 2nd place, 15.7 percentage points behind at 35.9%. - Across the 12 months ending September 2026, Mailchimp’s share of searches among content marketing platforms in New Zealand decreased from 59.4% to 51.7%. - Across the 12 months ending September 2026, HubSpot’s share of searches among content marketing platforms in New Zealand increased from 28.7% to 35.9%. - Across the 12 months ending September 2026, Mailchimp’s share of searches among content marketing platforms in New Zealand peaked at 60.3% in November 2025 and was lowest at 46.4% in August 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among content marketing platforms in New Zealand peaked at 41% in June 2026 and was lowest at 28.6% in November 2025. - Across the 12 months ending September 2026, Semrush’s share of searches among content marketing platforms in New Zealand peaked at 10% in January 2026 and was lowest at 7.8% in June 2026. - Across the 12 months ending September 2026, CoSchedule rose from 8th to 7th among content marketing platforms in New Zealand. - Across the 12 months ending September 2026, Skyword fell from 7th to 8th among content marketing platforms in New Zealand. - Across the 12 months ending September 2026, Semrush, Optimizely, Planable, Contently, StoryChief and Uberflip held steady: their share of searches among content marketing platforms in New Zealand each moved less than 0.5 percentage points. ## Top content marketing platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned most often, in four of the five answers. HubSpot was recommended most often, coming first in three out of five answers. Semrush was second, and CoSchedule was third. Contently, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Optimizely | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | StoryChief | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailchimp | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Planable | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Contently | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp - Asked ChatGPT "What are the best content marketing platforms in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp, 4. Planable, 5. StoryChief - Asked ChatGPT "What's the best content marketing platform in New Zealand for a marketing team?": 1. HubSpot, 2. StoryChief, 3. Semrush, 4. CoSchedule - Searched Google, AI Overview "content marketing platforms": 1. Optimizely, 2. HubSpot - Searched Google, AI Overview "content planning software": 1. CoSchedule, 2. Planable Not named in any answer: Contently, Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Mailchimp vs HubSpot: compare search popularity](/demand/nz/compare/hubspot-vs-mailchimp): 51.7% against 35.9% Share of Search. - [Mailchimp vs Semrush: compare search popularity](/demand/nz/compare/mailchimp-vs-semrush): 51.7% against 8.4% Share of Search. - [Mailchimp vs Optimizely: compare search popularity](/demand/nz/compare/mailchimp-vs-optimizely): 51.7% against 2.5% Share of Search. - [HubSpot vs Semrush: compare search popularity](/demand/nz/compare/hubspot-vs-semrush): 35.9% against 8.4% Share of Search. - [HubSpot vs Optimizely: compare search popularity](/demand/nz/compare/hubspot-vs-optimizely): 35.9% against 2.5% Share of Search. - [Semrush vs Optimizely: compare search popularity](/demand/nz/compare/optimizely-vs-semrush): 8.4% against 2.5% Share of Search. ## How did search popularity change for New Zealand content marketing platforms in September 2026? - In September 2026, Mailchimp gained share of searches among content marketing platforms in New Zealand, from 46.4% to 51.7%. - In September 2026, HubSpot lost share of searches among content marketing platforms in New Zealand, from 39.9% to 35.9%. - In September 2026, Semrush lost share of searches among content marketing platforms in New Zealand, from 9.3% to 8.4%. - Estimated monthly branded searches for Planable in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Skyword in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mailchimp | 51.7% | 12.1K | +22.2% | Intuit | | 2 | HubSpot | 35.9% | 8.4K | -1.1% | HubSpot | | 3 | Semrush | 8.4% | 2K | -1.0% | Semrush | | 4 | Optimizely | 2.5% | 590 | 0.0% | Optimizely | | 5 | Planable | 0.9% | 210 | 0.0% | Planable | | 6 | Contently | 0.38% | 90 | +28.6% | Contently | | 7 | CoSchedule | 0.04% | 10 | -50.0% | CoSchedule | | 8 | Skyword | 0.04% | 10 | -50.0% | Skyword | | 9 | StoryChief | 0.04% | 10 | 0.0% | StoryChief | | 10 | Uberflip | 0.04% | 10 | 0.0% | Uberflip | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mailchimp | 14.8K | 59.4% | 1 | | Oct 2025 | HubSpot | 7.2K | 28.7% | 2 | | Oct 2025 | Semrush | 2.1K | 8.3% | 3 | | Oct 2025 | Optimizely | 590 | 2.4% | 4 | | Oct 2025 | Planable | 170 | 0.68% | 5 | | Oct 2025 | Contently | 90 | 0.36% | 6 | | Oct 2025 | Skyword | 20 | 0.08% | 7 | | Oct 2025 | CoSchedule | 10 | 0.04% | 8 | | Oct 2025 | StoryChief | 10 | 0.04% | 9 | | Oct 2025 | Uberflip | 10 | 0.04% | 10 | | Nov 2025 | Mailchimp | 14.8K | 60.3% | 1 | | Nov 2025 | HubSpot | 7K | 28.6% | 2 | | Nov 2025 | Semrush | 1.9K | 7.9% | 3 | | Nov 2025 | Optimizely | 480 | 1.9% | 4 | | Nov 2025 | Planable | 170 | 0.69% | 5 | | Nov 2025 | Contently | 90 | 0.37% | 6 | | Nov 2025 | CoSchedule | 20 | 0.08% | 7 | | Nov 2025 | StoryChief | 20 | 0.08% | 8 | | Nov 2025 | Skyword | 10 | 0.04% | 9 | | Nov 2025 | Uberflip | 10 | 0.04% | 10 | | Dec 2025 | Mailchimp | 9.9K | 59.2% | 1 | | Dec 2025 | HubSpot | 4.8K | 28.8% | 2 | | Dec 2025 | Semrush | 1.4K | 8.1% | 3 | | Dec 2025 | Optimizely | 390 | 2.3% | 4 | | Dec 2025 | Planable | 170 | 1% | 5 | | Dec 2025 | Contently | 70 | 0.42% | 6 | | Dec 2025 | CoSchedule | 10 | 0.06% | 7 | | Dec 2025 | Skyword | 10 | 0.06% | 8 | | Dec 2025 | StoryChief | 10 | 0.06% | 9 | | Dec 2025 | Uberflip | 0 | 0% | 10 | | Jan 2026 | Mailchimp | 9.9K | 49.9% | 1 | | Jan 2026 | HubSpot | 7.2K | 36.1% | 2 | | Jan 2026 | Semrush | 2K | 10% | 3 | | Jan 2026 | Optimizely | 480 | 2.4% | 4 | | Jan 2026 | Planable | 210 | 1.1% | 5 | | Jan 2026 | Contently | 50 | 0.25% | 6 | | Jan 2026 | CoSchedule | 30 | 0.15% | 7 | | Jan 2026 | Skyword | 10 | 0.05% | 8 | | Jan 2026 | StoryChief | 10 | 0.05% | 9 | | Jan 2026 | Uberflip | 10 | 0.05% | 10 | | Feb 2026 | Mailchimp | 12.1K | 55.3% | 1 | | Feb 2026 | HubSpot | 7.1K | 32.2% | 2 | | Feb 2026 | Semrush | 2K | 9% | 3 | | Feb 2026 | Optimizely | 480 | 2.2% | 4 | | Feb 2026 | Planable | 210 | 0.96% | 5 | | Feb 2026 | Contently | 40 | 0.18% | 6 | | Feb 2026 | CoSchedule | 10 | 0.05% | 7 | | Feb 2026 | Skyword | 10 | 0.05% | 8 | | Feb 2026 | StoryChief | 10 | 0.05% | 9 | | Feb 2026 | Uberflip | 10 | 0.05% | 10 | | Mar 2026 | Mailchimp | 14.8K | 54.8% | 1 | | Mar 2026 | HubSpot | 8.8K | 32.4% | 2 | | Mar 2026 | Semrush | 2.5K | 9.1% | 3 | | Mar 2026 | Optimizely | 590 | 2.2% | 4 | | Mar 2026 | Planable | 260 | 0.96% | 5 | | Mar 2026 | Contently | 90 | 0.33% | 6 | | Mar 2026 | CoSchedule | 20 | 0.07% | 7 | | Mar 2026 | Skyword | 20 | 0.07% | 8 | | Mar 2026 | StoryChief | 10 | 0.04% | 9 | | Mar 2026 | Uberflip | 10 | 0.04% | 10 | | Apr 2026 | Mailchimp | 12.1K | 51.5% | 1 | | Apr 2026 | HubSpot | 8.6K | 36.5% | 2 | | Apr 2026 | Semrush | 2K | 8.5% | 3 | | Apr 2026 | Optimizely | 480 | 2% | 4 | | Apr 2026 | Planable | 210 | 0.89% | 5 | | Apr 2026 | Contently | 90 | 0.38% | 6 | | Apr 2026 | Skyword | 20 | 0.08% | 7 | | Apr 2026 | CoSchedule | 10 | 0.04% | 8 | | Apr 2026 | StoryChief | 10 | 0.04% | 9 | | Apr 2026 | Uberflip | 10 | 0.04% | 10 | | May 2026 | Mailchimp | 12.1K | 51.2% | 1 | | May 2026 | HubSpot | 8.7K | 36.6% | 2 | | May 2026 | Semrush | 2K | 8.4% | 3 | | May 2026 | Optimizely | 590 | 2.5% | 4 | | May 2026 | Planable | 210 | 0.89% | 5 | | May 2026 | Contently | 70 | 0.3% | 6 | | May 2026 | CoSchedule | 10 | 0.04% | 7 | | May 2026 | Skyword | 10 | 0.04% | 8 | | May 2026 | StoryChief | 10 | 0.04% | 9 | | May 2026 | Uberflip | 10 | 0.04% | 10 | | Jun 2026 | Mailchimp | 12.1K | 47.5% | 1 | | Jun 2026 | HubSpot | 10.5K | 41% | 2 | | Jun 2026 | Semrush | 2K | 7.8% | 3 | | Jun 2026 | Optimizely | 590 | 2.3% | 4 | | Jun 2026 | Planable | 260 | 1% | 5 | | Jun 2026 | Contently | 70 | 0.27% | 6 | | Jun 2026 | CoSchedule | 20 | 0.08% | 7 | | Jun 2026 | Skyword | 10 | 0.04% | 8 | | Jun 2026 | StoryChief | 10 | 0.04% | 9 | | Jun 2026 | Uberflip | 0 | 0% | 10 | | Jul 2026 | Mailchimp | 12.1K | 54.9% | 1 | | Jul 2026 | HubSpot | 7.1K | 32.2% | 2 | | Jul 2026 | Semrush | 2K | 9.1% | 3 | | Jul 2026 | Optimizely | 480 | 2.2% | 4 | | Jul 2026 | Planable | 260 | 1.2% | 5 | | Jul 2026 | Contently | 70 | 0.32% | 6 | | Jul 2026 | CoSchedule | 10 | 0.05% | 7 | | Jul 2026 | Skyword | 10 | 0.05% | 8 | | Jul 2026 | StoryChief | 10 | 0.05% | 9 | | Jul 2026 | Uberflip | 0 | 0% | 10 | | Aug 2026 | Mailchimp | 9.9K | 46.4% | 1 | | Aug 2026 | HubSpot | 8.5K | 39.9% | 2 | | Aug 2026 | Semrush | 2K | 9.3% | 3 | | Aug 2026 | Optimizely | 590 | 2.8% | 4 | | Aug 2026 | Planable | 210 | 0.98% | 5 | | Aug 2026 | Contently | 70 | 0.33% | 6 | | Aug 2026 | CoSchedule | 20 | 0.09% | 7 | | Aug 2026 | Skyword | 20 | 0.09% | 8 | | Aug 2026 | StoryChief | 10 | 0.05% | 9 | | Aug 2026 | Uberflip | 10 | 0.05% | 10 | | Sep 2026 | Mailchimp | 12.1K | 51.7% | 1 | | Sep 2026 | HubSpot | 8.4K | 35.9% | 2 | | Sep 2026 | Semrush | 2K | 8.4% | 3 | | Sep 2026 | Optimizely | 590 | 2.5% | 4 | | Sep 2026 | Planable | 210 | 0.9% | 5 | | Sep 2026 | Contently | 90 | 0.38% | 6 | | Sep 2026 | CoSchedule | 10 | 0.04% | 7 | | Sep 2026 | Skyword | 10 | 0.04% | 8 | | Sep 2026 | StoryChief | 10 | 0.04% | 9 | | Sep 2026 | Uberflip | 10 | 0.04% | 10 | ## What is being compared - **Contently**: Measured on the search term “contently”. - **CoSchedule**: Measured on the search term “coschedule”. - **HubSpot**: Measured on the search terms “hubspot”, “hubspot academy”, “hubspot api”, “hubspot marketing”, “hubspot marketing automation” and “hubspot marketing hub”, summed into one figure. - **Mailchimp**: Measured on the search terms “mailchimp” and “mailchimp api”, summed into one figure. - **Optimizely**: Measured on the search term “optimizely”. - **Planable**: Measured on the search term “planable”. - **Semrush**: Measured on the search terms “semrush”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush reports”, “semrush site audit”, “sites like semrush” and “tool semrush”, summed into one figure. - **Skyword**: Measured on the search terms “skyword” and “skyword ai”, summed into one figure. - **StoryChief**: Measured on the search terms “storychief” and “storychief ai”, summed into one figure. - **Uberflip**: Measured on the search term “uberflip”. - [Contently](/demand/nz/brands/contently) - [CoSchedule](/demand/nz/brands/coschedule) - [HubSpot](/demand/nz/brands/hubspot) - [Mailchimp](/demand/nz/brands/mailchimp) - [Optimizely](/demand/nz/brands/optimizely) - [Planable](/demand/nz/brands/planable) - [Semrush](/demand/nz/brands/semrush) - [Skyword](/demand/nz/brands/skyword) - [StoryChief](/demand/nz/brands/storychief) - [Uberflip](/demand/nz/brands/uberflip) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among content marketing platforms in New Zealand? In September 2026, Mailchimp was the most searched among content marketing platforms in New Zealand, with an estimated 12.1K branded searches, 51.7% of all searches for the ten we track. ## Cite this page Brandwave. "Content marketing platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-content-marketing-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-content-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.