---
title: "Contact lens brands in New Zealand: Which brands are most popular in search?"
description: "Compare the contact lens brands New Zealand wearers buy. Share of Search among Acuvue, Dailies, Biofinity, Air Optix and Bausch + Lomb, the contact lens brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-contact-lens-brands"
publisher: "Brandwave"
---

# Contact lens brands in New Zealand: Which brands are most popular in search?

Compare the contact lens brands New Zealand wearers buy. Share of Search among Acuvue, Dailies, Biofinity, Air Optix and Bausch + Lomb, the contact lens brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Contact lens brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Acuvue, 32.9%

## Which brand is most popular in search among contact lens brands in New Zealand?

- In August 2026, Acuvue was the most searched among contact lens brands in New Zealand, with an estimated 1K branded searches and 32.9% estimated Share of Search within this set.
- Dailies is in 2nd place, 6.6 percentage points behind at 26.3% Share of Search.
- Across the 11 months ending August 2026, Acuvue’s estimated Share of Search among contact lens brands in New Zealand decreased from 36.1% to 32.9%.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand decreased from 29.5% to 26.3%.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand increased from 10.5% to 15.8%.
- Across the 11 months ending August 2026, Air Optix’s estimated Share of Search among contact lens brands in New Zealand decreased from 17% to 15.2%.
- Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand increased from 6.8% to 9.8%.
- Across the 11 months ending August 2026, Acuvue’s estimated Share of Search among contact lens brands in New Zealand peaked at 48.5% in May 2026 and was lowest at 28.8% in December 2025.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand peaked at 32.1% in December 2025 and was lowest at 21% in May 2026.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand peaked at 15.8% in August 2026 and was lowest at 9.1% in May 2026.
- Across the 11 months ending August 2026, Air Optix’s estimated Share of Search among contact lens brands in New Zealand peaked at 18.2% in November 2025 and was lowest at 11.9% in March 2026.
- Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 4.9% in March 2026.
- Across the 11 months ending August 2026, Biofinity rose from 4th to 3rd among contact lens brands in New Zealand.
- Across the 11 months ending August 2026, Air Optix fell from 3rd to 4th among contact lens brands in New Zealand.

## Compare search popularity between leading brands

- [Acuvue vs Dailies: compare search popularity](/demand/nz/compare/acuvue-vs-dailies): 32.9% against 26.3% Share of Search.
- [Acuvue vs Biofinity: compare search popularity](/demand/nz/compare/acuvue-vs-biofinity): 32.9% against 15.8% Share of Search.
- [Acuvue vs Air Optix: compare search popularity](/demand/nz/compare/acuvue-vs-air-optix): 32.9% against 15.2% Share of Search.
- [Acuvue vs Bausch + Lomb: compare search popularity](/demand/nz/compare/acuvue-vs-bausch-lomb): 32.9% against 9.8% Share of Search.
- [Dailies vs Biofinity: compare search popularity](/demand/nz/compare/biofinity-vs-dailies): 26.3% against 15.8% Share of Search.
- [Dailies vs Air Optix: compare search popularity](/demand/nz/compare/air-optix-vs-dailies): 26.3% against 15.2% Share of Search.
- [Dailies vs Bausch + Lomb: compare search popularity](/demand/nz/compare/bausch-lomb-vs-dailies): 26.3% against 9.8% Share of Search.
- [Biofinity vs Air Optix: compare search popularity](/demand/nz/compare/air-optix-vs-biofinity): 15.8% against 15.2% Share of Search.
- [Biofinity vs Bausch + Lomb: compare search popularity](/demand/nz/compare/bausch-lomb-vs-biofinity): 15.8% against 9.8% Share of Search.
- [Air Optix vs Bausch + Lomb: compare search popularity](/demand/nz/compare/air-optix-vs-bausch-lomb): 15.2% against 9.8% Share of Search.

## How did search popularity change for New Zealand contact lens brands in August 2026?

- In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
- In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.
- In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%.
- In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.
- In August 2026, Acuvue lost estimated Share of Search among contact lens brands in New Zealand, from 34.6% to 32.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Acuvue | 32.9% | 1K | -15.4% | Acuvue |
| 2 | Dailies | 26.3% | 830 | -8.8% | Dailies |
| 3 | Biofinity | 15.8% | 500 | +8.7% | Biofinity |
| 4 | Air Optix | 15.2% | 480 | -7.7% | Air Optix |
| 5 | Bausch + Lomb | 9.8% | 310 | -27.9% | Bausch + Lomb |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Acuvue | 1.6K | 36.1% | 1 |
| Oct 2025 | Dailies | 1.3K | 29.5% | 2 |
| Oct 2025 | Air Optix | 750 | 17% | 3 |
| Oct 2025 | Biofinity | 460 | 10.5% | 4 |
| Oct 2025 | Bausch + Lomb | 300 | 6.8% | 5 |
| Nov 2025 | Acuvue | 950 | 29.9% | 1 |
| Nov 2025 | Dailies | 940 | 29.6% | 2 |
| Nov 2025 | Air Optix | 580 | 18.2% | 3 |
| Nov 2025 | Biofinity | 420 | 13.2% | 4 |
| Nov 2025 | Bausch + Lomb | 290 | 9.1% | 5 |
| Dec 2025 | Dailies | 880 | 32.1% | 1 |
| Dec 2025 | Acuvue | 790 | 28.8% | 2 |
| Dec 2025 | Air Optix | 490 | 17.9% | 3 |
| Dec 2025 | Biofinity | 320 | 11.7% | 4 |
| Dec 2025 | Bausch + Lomb | 260 | 9.5% | 5 |
| Jan 2026 | Acuvue | 1.1K | 36.7% | 1 |
| Jan 2026 | Dailies | 740 | 24% | 2 |
| Jan 2026 | Air Optix | 550 | 17.9% | 3 |
| Jan 2026 | Biofinity | 440 | 14.3% | 4 |
| Jan 2026 | Bausch + Lomb | 220 | 7.1% | 5 |
| Feb 2026 | Acuvue | 1.3K | 36.3% | 1 |
| Feb 2026 | Dailies | 910 | 26.5% | 2 |
| Feb 2026 | Air Optix | 510 | 14.8% | 3 |
| Feb 2026 | Biofinity | 480 | 14% | 4 |
| Feb 2026 | Bausch + Lomb | 290 | 8.4% | 5 |
| Mar 2026 | Acuvue | 2.3K | 45.5% | 1 |
| Mar 2026 | Dailies | 1.4K | 27.5% | 2 |
| Mar 2026 | Air Optix | 600 | 11.9% | 3 |
| Mar 2026 | Biofinity | 520 | 10.3% | 4 |
| Mar 2026 | Bausch + Lomb | 250 | 4.9% | 5 |
| Apr 2026 | Acuvue | 1.2K | 36.4% | 1 |
| Apr 2026 | Dailies | 790 | 24.8% | 2 |
| Apr 2026 | Air Optix | 530 | 16.6% | 3 |
| Apr 2026 | Biofinity | 450 | 14.1% | 4 |
| Apr 2026 | Bausch + Lomb | 260 | 8.2% | 5 |
| May 2026 | Acuvue | 2.4K | 48.5% | 1 |
| May 2026 | Dailies | 1K | 21% | 2 |
| May 2026 | Air Optix | 620 | 12.5% | 3 |
| May 2026 | Biofinity | 450 | 9.1% | 4 |
| May 2026 | Bausch + Lomb | 440 | 8.9% | 5 |
| Jun 2026 | Acuvue | 1.6K | 41.1% | 1 |
| Jun 2026 | Dailies | 930 | 23.7% | 2 |
| Jun 2026 | Air Optix | 520 | 13.3% | 3 |
| Jun 2026 | Biofinity | 490 | 12.5% | 4 |
| Jun 2026 | Bausch + Lomb | 370 | 9.4% | 5 |
| Jul 2026 | Acuvue | 1.2K | 34.6% | 1 |
| Jul 2026 | Dailies | 910 | 25.6% | 2 |
| Jul 2026 | Air Optix | 520 | 14.6% | 3 |
| Jul 2026 | Biofinity | 460 | 13% | 4 |
| Jul 2026 | Bausch + Lomb | 430 | 12.1% | 5 |
| Aug 2026 | Acuvue | 1K | 32.9% | 1 |
| Aug 2026 | Dailies | 830 | 26.3% | 2 |
| Aug 2026 | Biofinity | 500 | 15.8% | 3 |
| Aug 2026 | Air Optix | 480 | 15.2% | 4 |
| Aug 2026 | Bausch + Lomb | 310 | 9.8% | 5 |
| Sep 2026 | Acuvue | — | — | — |
| Sep 2026 | Air Optix | — | — | — |
| Sep 2026 | Bausch + Lomb | — | — | — |
| Sep 2026 | Biofinity | — | — | — |
| Sep 2026 | Dailies | — | — | — |

## What is being compared

- **Acuvue**: Measured on the search terms “1 day acuvue moist”, “acuvue”, “acuvue contact lenses”, “acuvue contacts”, “acuvue lenses”, “acuvue near me”, “acuvue nz”, “acuvue oasys”, “acuvue oasys 1 day”, “acuvue oasys for astigmatism” and “acuvue online”, summed into one figure.
- **Air Optix**: Measured on the search terms “air optix aqua”, “air optix aqua contacts”, “air optix colors”, “air optix hydraglyde”, “air optix lenses”, “air optix n&d”, “air optix near me”, “air optix nz”, “air optix online”, “airoptix”, “airoptix lenses”, “alcon com” and “contact lenses air optix plus hydraglyde”, summed into one figure.
- **Bausch + Lomb**: Measured on the search terms “bausch and lomb”, “bausch and lomb biotrue contacts”, “bausch com”, “bausch lomb”, “bausch lomb advanced eye relief eye wash”, “bausch lomb contact lenses”, “bausch lomb contacts”, “bausch lomb lenses”, “bauschlomb”, “bauschlomb contact lenses” and “bauschlomb lenses”, summed into one figure.
- **Biofinity**: Measured on the search terms “biofinity”, “biofinity contacts”, “biofinity lenses”, “biofinity multifocal”, “biofinity nz”, “biofinity online”, “biofinity toric”, “biofinity toric multifocal”, “biofinity xr toric” and “coopervision com”, summed into one figure.
- **Dailies**: Measured on the search terms “alcon dailies total 1”, “dailies 1 contacts”, “dailies aquacomfort”, “dailies aquacomfort plus”, “dailies contact lenses”, “dailies contacts”, “dailies lenses”, “dailies total 1”, “dailies total 1 90”, “dailies total 1 multifocal”, “dailies total lenses” and “focus dailies contact lenses”, summed into one figure.

- [Acuvue](/demand/nz/brands/acuvue)
- [Air Optix](/demand/nz/brands/air-optix)
- [Bausch + Lomb](/demand/nz/brands/bausch-lomb)
- [Biofinity](/demand/nz/brands/biofinity)
- [Dailies](/demand/nz/brands/dailies)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among contact lens brands in New Zealand?

In August 2026, Acuvue was the most searched among contact lens brands in New Zealand, with an estimated 1K branded searches and 32.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Contact lens brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-contact-lens-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-contact-lens-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.