--- title: "Ethique vs Garnier: Which is searched more in New Zealand?" description: "Is Ethique or Garnier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands/compare/ethique-vs-garnier" publisher: "Brandwave" --- # Ethique vs Garnier: Which is searched more in New Zealand? Is Ethique or Garnier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ethique and Garnier - **Competitive set**: Conditioner bar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ethique Share of Search**: 11.4% - **Garnier Share of Search**: 11.8% ## Is Ethique or Garnier more popular in search? - In September 2026, Ethique and Garnier were level in searches among conditioner bar brands in New Zealand, with an estimated 1.6K versus 1.7K branded searches, at 11.4% and 11.8% of the total. - The lead changed hands once in the 12 months ending September 2026: Garnier took it in September 2026. - Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand moved from 10.7% to 11.4%, and its estimated monthly branded searches moved from 2.1K to 1.6K. - Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 1.3K to 1.7K. ## Top conditioner bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ethique appeared in all four answers. Garnier did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Lush | 0 of 3 | 0 of 1 | 0 of 4 | | Garnier | 0 of 3 | 0 of 1 | 0 of 4 | | Ethique | 3 of 3 | 1 of 1 | 4 of 4 | ## Every AI answer about conditioner bar brands - Asked ChatGPT "Which conditioner bar brand should I go to in New Zealand?": 1. Ethique - Asked ChatGPT "What are the best conditioner bar brands in New Zealand?": 1. Ethique - Asked ChatGPT "What's the best conditioner bar brand in New Zealand for a plastic free routine?": 1. Ethique - Searched Google, AI Overview "solid conditioner for curly hair": 1. Ethique Not named in any answer: Lush and Garnier. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand conditioner bar brands in September 2026? - In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches. - Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026. ## Month by month | Month | Ethique estimated searches | Ethique Share of Search | Ethique rank | Garnier estimated searches | Garnier Share of Search | Garnier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 10.7% | 2 | 1.3K | 6.5% | 3 | | Nov 2025 | 2.1K | 7.9% | 2 | 1.4K | 5.1% | 3 | | Dec 2025 | 1.5K | 4.1% | 2 | 1.3K | 3.5% | 3 | | Jan 2026 | 1.8K | 11.4% | 2 | 1.1K | 7% | 3 | | Feb 2026 | 1.9K | 13.7% | 2 | 1.1K | 8.2% | 3 | | Mar 2026 | 2.3K | 16% | 2 | 1.2K | 8.4% | 3 | | Apr 2026 | 1.7K | 12.6% | 2 | 1.1K | 8.3% | 3 | | May 2026 | 2.1K | 14.6% | 2 | 1.2K | 8.5% | 3 | | Jun 2026 | 1.6K | 9.9% | 2 | 1.3K | 8.1% | 3 | | Jul 2026 | 1.9K | 11.5% | 2 | 1.7K | 10% | 3 | | Aug 2026 | 1.9K | 11.4% | 2 | 1.7K | 10% | 3 | | Sep 2026 | 1.6K | 11.4% | 3 | 1.7K | 11.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ethique’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner” and “ethique shampoo”, summed into one figure. - **Garnier**: Measured on the search terms “crema bb garnier” and “garnier”, summed into one figure. - [Ethique profile](/demand/nz/brands/ethique) - [Garnier profile](/demand/nz/brands/garnier) - [All conditioner bar brands in New Zealand](/demand/nz/categories/nz-conditioner-bar-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ethique or Garnier more popular in search? In September 2026, Ethique and Garnier were level in searches among conditioner bar brands in New Zealand, with an estimated 1.6K versus 1.7K branded searches, at 11.4% and 11.8% of the total. ## Cite this page Brandwave. "Ethique vs Garnier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands/compare/ethique-vs-garnier This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands/compare/ethique-vs-garnier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.