---
title: "Conditioner bar brands in New Zealand: Which are searched most?"
description: "Compare the conditioner bar brands people buy. Share of Search among Lush, Garnier and Ethique, the conditioner bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands"
publisher: "Brandwave"
---

# Conditioner bar brands in New Zealand: Which are searched most?

Compare the conditioner bar brands people buy. Share of Search among Lush, Garnier and Ethique, the conditioner bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Conditioner bar brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lush, 76.8%

## Which brand is most popular in search among conditioner bar brands in New Zealand?

- In September 2026, Lush was the most searched among conditioner bar brands in New Zealand, with an estimated 11K branded searches, 76.8% of all searches for the three we track.
- Garnier is in 2nd place, 65 percentage points behind at 11.8%.
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand decreased from 82.8% to 76.8%.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand increased from 6.5% to 11.8%.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand increased from 10.7% to 11.4%.
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand peaked at 92.4% in December 2025 and was lowest at 75.6% in March 2026.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand peaked at 11.8% in September 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand peaked at 16% in March 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Garnier rose from 3rd to 2nd among conditioner bar brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 2nd to 3rd among conditioner bar brands in New Zealand.

## Top conditioner bar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Ethique appeared every time. Lush, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Lush | 0 of 3 | 0 of 1 | 0 of 4 |
| Garnier | 0 of 3 | 0 of 1 | 0 of 4 |
| Ethique | 3 of 3 | 1 of 1 | 4 of 4 |

## Every AI answer about conditioner bar brands

- Asked ChatGPT "Which conditioner bar brand should I go to in New Zealand?": 1. Ethique
- Asked ChatGPT "What are the best conditioner bar brands in New Zealand?": 1. Ethique
- Asked ChatGPT "What's the best conditioner bar brand in New Zealand for a plastic free routine?": 1. Ethique
- Searched Google, AI Overview "solid conditioner for curly hair": 1. Ethique

Not named in any answer: Lush and Garnier.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Lush vs Garnier: compare search popularity](/demand/nz/compare/garnier-vs-lush): 76.8% against 11.8% Share of Search.
- [Lush vs Ethique: compare search popularity](/demand/nz/compare/ethique-vs-lush): 76.8% against 11.4% Share of Search.
- [Garnier vs Ethique: compare search popularity](/demand/nz/compare/ethique-vs-garnier): 11.8% against 11.4% Share of Search.

## How did search popularity change for New Zealand conditioner bar brands in September 2026?

- In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches.
- In September 2026, Lush lost share of searches among conditioner bar brands in New Zealand, from 78.6% to 76.8%.
- Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lush | 76.8% | 11K | -17.8% | Lush |
| 2 | Garnier | 11.8% | 1.7K | 0.0% | Garnier |
| 3 | Ethique | 11.4% | 1.6K | -16.5% | Ethique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lush | 16.2K | 82.8% | 1 |
| Oct 2025 | Ethique | 2.1K | 10.7% | 2 |
| Oct 2025 | Garnier | 1.3K | 6.5% | 3 |
| Nov 2025 | Lush | 23.6K | 87% | 1 |
| Nov 2025 | Ethique | 2.1K | 7.9% | 2 |
| Nov 2025 | Garnier | 1.4K | 5.1% | 3 |
| Dec 2025 | Lush | 34.9K | 92.4% | 1 |
| Dec 2025 | Ethique | 1.5K | 4.1% | 2 |
| Dec 2025 | Garnier | 1.3K | 3.5% | 3 |
| Jan 2026 | Lush | 13.2K | 81.6% | 1 |
| Jan 2026 | Ethique | 1.8K | 11.4% | 2 |
| Jan 2026 | Garnier | 1.1K | 7% | 3 |
| Feb 2026 | Lush | 10.8K | 78% | 1 |
| Feb 2026 | Ethique | 1.9K | 13.7% | 2 |
| Feb 2026 | Garnier | 1.1K | 8.2% | 3 |
| Mar 2026 | Lush | 10.8K | 75.6% | 1 |
| Mar 2026 | Ethique | 2.3K | 16% | 2 |
| Mar 2026 | Garnier | 1.2K | 8.4% | 3 |
| Apr 2026 | Lush | 10.8K | 79.1% | 1 |
| Apr 2026 | Ethique | 1.7K | 12.6% | 2 |
| Apr 2026 | Garnier | 1.1K | 8.3% | 3 |
| May 2026 | Lush | 10.9K | 76.9% | 1 |
| May 2026 | Ethique | 2.1K | 14.6% | 2 |
| May 2026 | Garnier | 1.2K | 8.5% | 3 |
| Jun 2026 | Lush | 13.3K | 81.9% | 1 |
| Jun 2026 | Ethique | 1.6K | 9.9% | 2 |
| Jun 2026 | Garnier | 1.3K | 8.1% | 3 |
| Jul 2026 | Lush | 13.2K | 78.5% | 1 |
| Jul 2026 | Ethique | 1.9K | 11.5% | 2 |
| Jul 2026 | Garnier | 1.7K | 10% | 3 |
| Aug 2026 | Lush | 13.3K | 78.6% | 1 |
| Aug 2026 | Ethique | 1.9K | 11.4% | 2 |
| Aug 2026 | Garnier | 1.7K | 10% | 3 |
| Sep 2026 | Lush | 11K | 76.8% | 1 |
| Sep 2026 | Garnier | 1.7K | 11.8% | 2 |
| Sep 2026 | Ethique | 1.6K | 11.4% | 3 |

## What is being compared

- **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner” and “ethique shampoo”, summed into one figure.
- **Garnier**: Measured on the search terms “crema bb garnier” and “garnier”, summed into one figure.
- **Lush**: Measured on the search terms “lush”, “lush beauty”, “lush perfume” and “lush super milk”, summed into one figure.

- [Ethique](/demand/nz/brands/ethique)
- [Garnier](/demand/nz/brands/garnier)
- [Lush](/demand/nz/brands/lush)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among conditioner bar brands in New Zealand?

In September 2026, Lush was the most searched among conditioner bar brands in New Zealand, with an estimated 11K branded searches, 76.8% of all searches for the three we track.

## Cite this page

Brandwave. "Conditioner bar brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-conditioner-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.