--- title: "Hourglass vs Rare Beauty: Which is searched more in New Zealand?" description: "Is Hourglass or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-rare-beauty" publisher: "Brandwave" --- # Hourglass vs Rare Beauty: Which is searched more in New Zealand? Is Hourglass or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Rare Beauty - **Competitive set**: Concealer brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hourglass Share of Search**: 13.1% - **Rare Beauty Share of Search**: 28.5% ## Is Hourglass or Rare Beauty more popular in search? - In September 2026, Rare Beauty had more branded searches than Hourglass among concealer brush brands in New Zealand. Rare Beauty had about 2,680 branded searches, while Hourglass had 1,230. Rare Beauty made up 28.5% of all concealer brush brand searches we track, and Hourglass accounted for 13.1%. - Rare Beauty was ahead of Hourglass in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hourglass’ share of searches among concealer brush brands in New Zealand moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 1.3K to 1.2K. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand moved from 35.8% to 28.5%, and its estimated monthly branded searches moved from 3.7K to 2.7K. ## Top concealer brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rare Beauty was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hourglass was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rare Beauty | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Hourglass | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | MAC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about concealer brush brands - Asked ChatGPT "Which concealer brush brand should I buy in New Zealand?": 1. Real Techniques - Asked ChatGPT "What are the best concealer brush brands in New Zealand?": 1. Real Techniques, 2. MAC - Asked ChatGPT "What's the best concealer brush brand in New Zealand for precise makeup application?": 1. Real Techniques - Searched Google, AI Overview "brush for concealer": 1. Rare Beauty - Searched Google, AI Overview "makeup brush nz": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand concealer brush brands in September 2026? - In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%. - In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 12.7% | 3 | 3.7K | 35.8% | 2 | | Nov 2025 | 1.5K | 12.2% | 3 | 3.8K | 31.7% | 2 | | Dec 2025 | 1.6K | 14.9% | 3 | 3.1K | 29.9% | 2 | | Jan 2026 | 1.2K | 14.3% | 3 | 2.6K | 31.7% | 2 | | Feb 2026 | 1.2K | 15.9% | 3 | 2.5K | 31.6% | 2 | | Mar 2026 | 1.1K | 13.5% | 3 | 2.2K | 27.4% | 2 | | Apr 2026 | 1K | 12.7% | 3 | 2.7K | 33% | 2 | | May 2026 | 1.1K | 12.5% | 3 | 2.6K | 30.1% | 2 | | Jun 2026 | 1.1K | 13.1% | 3 | 2.3K | 28.1% | 2 | | Jul 2026 | 1.2K | 12.6% | 3 | 2.9K | 30.1% | 2 | | Aug 2026 | 1.3K | 13.9% | 3 | 2.9K | 30.4% | 2 | | Sep 2026 | 1.2K | 13.1% | 3 | 2.7K | 28.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass tubing mascara” and “hourglass unlocked mascara”, summed into one figure. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick” and “rare beauty mascara”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [All concealer brush brands in New Zealand](/demand/nz/categories/nz-concealer-brush-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hourglass or Rare Beauty more popular in search? In September 2026, Rare Beauty had more branded searches than Hourglass among concealer brush brands in New Zealand. Rare Beauty had about 2,680 branded searches, while Hourglass had 1,230. Rare Beauty made up 28.5% of all concealer brush brand searches we track, and Hourglass accounted for 13.1%. ## Cite this page Brandwave. "Hourglass vs Rare Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.