--- title: "Hourglass vs MAC: Which is searched more in New Zealand?" description: "Is Hourglass or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-mac-cosmetics" publisher: "Brandwave" --- # Hourglass vs MAC: Which is searched more in New Zealand? Is Hourglass or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and MAC - **Competitive set**: Concealer brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hourglass Share of Search**: 13.1% - **MAC Share of Search**: 52.1% ## Is Hourglass or MAC more popular in search? - In September 2026, MAC had more branded searches than Hourglass among concealer brush brands in New Zealand. MAC had about 4,900 branded searches, while Hourglass had 1,230. MAC made up 52.1% of all concealer brush brand searches we track, and Hourglass accounted for 13.1%. - MAC was ahead of Hourglass in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hourglass’ share of searches among concealer brush brands in New Zealand moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 1.3K to 1.2K. - Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand moved from 46.9% to 52.1%, and its estimated monthly branded searches moved from 4.8K to 4.9K. ## Top concealer brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hourglass was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MAC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hourglass and MAC were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rare Beauty | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Hourglass | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | MAC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about concealer brush brands - Asked ChatGPT "Which concealer brush brand should I buy in New Zealand?": 1. Real Techniques - Asked ChatGPT "What are the best concealer brush brands in New Zealand?": 1. Real Techniques, 2. MAC - Asked ChatGPT "What's the best concealer brush brand in New Zealand for precise makeup application?": 1. Real Techniques - Searched Google, AI Overview "brush for concealer": 1. Rare Beauty - Searched Google, AI Overview "makeup brush nz": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand concealer brush brands in September 2026? - In September 2026, MAC gained share of searches among concealer brush brands in New Zealand, from 48.4% to 52.1%. - In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 12.7% | 3 | 4.8K | 46.9% | 1 | | Nov 2025 | 1.5K | 12.2% | 3 | 6.2K | 51.7% | 1 | | Dec 2025 | 1.6K | 14.9% | 3 | 5.2K | 49.6% | 1 | | Jan 2026 | 1.2K | 14.3% | 3 | 4K | 47.6% | 1 | | Feb 2026 | 1.2K | 15.9% | 3 | 3.7K | 48.1% | 1 | | Mar 2026 | 1.1K | 13.5% | 3 | 4.3K | 54.1% | 1 | | Apr 2026 | 1K | 12.7% | 3 | 4.1K | 49.7% | 1 | | May 2026 | 1.1K | 12.5% | 3 | 4.6K | 52.4% | 1 | | Jun 2026 | 1.1K | 13.1% | 3 | 4.3K | 52.8% | 1 | | Jul 2026 | 1.2K | 12.6% | 3 | 5K | 51.5% | 1 | | Aug 2026 | 1.3K | 13.9% | 3 | 4.6K | 48.4% | 1 | | Sep 2026 | 1.2K | 13.1% | 3 | 4.9K | 52.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass tubing mascara” and “hourglass unlocked mascara”, summed into one figure. - **MAC**: Measured on the search terms “mac concealer”, “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac makeup”, “mac studio fix” and “mac velvet teddy”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [MAC profile](/demand/nz/brands/mac-cosmetics) - [All concealer brush brands in New Zealand](/demand/nz/categories/nz-concealer-brush-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hourglass or MAC more popular in search? In September 2026, MAC had more branded searches than Hourglass among concealer brush brands in New Zealand. MAC had about 4,900 branded searches, while Hourglass had 1,230. MAC made up 52.1% of all concealer brush brand searches we track, and Hourglass accounted for 13.1%. ## Cite this page Brandwave. "Hourglass vs MAC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands/compare/hourglass-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.