---
title: "Concealer brush brands in New Zealand: Which are searched most?"
description: "Compare the concealer brush brands people buy. Share of Search among MAC, Rare Beauty, Hourglass and Real Techniques, the concealer brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands"
publisher: "Brandwave"
---

# Concealer brush brands in New Zealand: Which are searched most?

Compare the concealer brush brands people buy. Share of Search among MAC, Rare Beauty, Hourglass and Real Techniques, the concealer brush brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Concealer brush brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: MAC, 52.1%

## Which brand is most popular in search among concealer brush brands in New Zealand?

- In September 2026, MAC was the most searched among concealer brush brands in New Zealand, with an estimated 4.9K branded searches, 52.1% of all searches for the four we track.
- Rare Beauty is in 2nd place, 23.6 percentage points behind at 28.5%.
- Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand increased from 46.9% to 52.1%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand decreased from 35.8% to 28.5%.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand increased from 4.6% to 6.4%.
- Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand peaked at 54.1% in March 2026 and was lowest at 46.9% in October 2025.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand peaked at 35.8% in October 2025 and was lowest at 27.4% in March 2026.
- Across the 12 months ending September 2026, Hourglass’ share of searches among concealer brush brands in New Zealand peaked at 15.9% in February 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Hourglass held steady: its share of searches among concealer brush brands in New Zealand moved less than 0.5 percentage points.

## Top concealer brush brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned most often, in four of the five answers. Real Techniques was recommended most often, coming first in one out of two answers that gave a list. Rare Beauty was second, and Hourglass was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Rare Beauty | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Hourglass | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MAC | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about concealer brush brands

- Asked ChatGPT "Which concealer brush brand should I buy in New Zealand?": 1. Real Techniques
- Asked ChatGPT "What are the best concealer brush brands in New Zealand?": 1. Real Techniques, 2. MAC
- Asked ChatGPT "What's the best concealer brush brand in New Zealand for precise makeup application?": 1. Real Techniques
- Searched Google, AI Overview "brush for concealer": 1. Rare Beauty
- Searched Google, AI Overview "makeup brush nz": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [MAC vs Rare Beauty: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-rare-beauty): 52.1% against 28.5% Share of Search.
- [MAC vs Hourglass: compare search popularity](/demand/nz/compare/hourglass-vs-mac-cosmetics): 52.1% against 13.1% Share of Search.
- [MAC vs Real Techniques: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-real-techniques): 52.1% against 6.4% Share of Search.
- [Rare Beauty vs Hourglass: compare search popularity](/demand/nz/compare/hourglass-vs-rare-beauty): 28.5% against 13.1% Share of Search.
- [Rare Beauty vs Real Techniques: compare search popularity](/demand/nz/compare/rare-beauty-vs-real-techniques): 28.5% against 6.4% Share of Search.
- [Hourglass vs Real Techniques: compare search popularity](/demand/nz/compare/hourglass-vs-real-techniques): 13.1% against 6.4% Share of Search.

## How did search popularity change for New Zealand concealer brush brands in September 2026?

- In September 2026, MAC gained share of searches among concealer brush brands in New Zealand, from 48.4% to 52.1%.
- In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%.
- In September 2026, Real Techniques lost share of searches among concealer brush brands in New Zealand, from 7.3% to 6.4%.
- In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MAC | 52.1% | 4.9K | +7.2% | MAC |
| 2 | Rare Beauty | 28.5% | 2.7K | -6.6% | Rare Beauty |
| 3 | Hourglass | 13.1% | 1.2K | -6.1% | Hourglass |
| 4 | Real Techniques | 6.4% | 600 | -13.0% | Real Techniques |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MAC | 4.8K | 46.9% | 1 |
| Oct 2025 | Rare Beauty | 3.7K | 35.8% | 2 |
| Oct 2025 | Hourglass | 1.3K | 12.7% | 3 |
| Oct 2025 | Real Techniques | 470 | 4.6% | 4 |
| Nov 2025 | MAC | 6.2K | 51.7% | 1 |
| Nov 2025 | Rare Beauty | 3.8K | 31.7% | 2 |
| Nov 2025 | Hourglass | 1.5K | 12.2% | 3 |
| Nov 2025 | Real Techniques | 530 | 4.4% | 4 |
| Dec 2025 | MAC | 5.2K | 49.6% | 1 |
| Dec 2025 | Rare Beauty | 3.1K | 29.9% | 2 |
| Dec 2025 | Hourglass | 1.6K | 14.9% | 3 |
| Dec 2025 | Real Techniques | 580 | 5.5% | 4 |
| Jan 2026 | MAC | 4K | 47.6% | 1 |
| Jan 2026 | Rare Beauty | 2.6K | 31.7% | 2 |
| Jan 2026 | Hourglass | 1.2K | 14.3% | 3 |
| Jan 2026 | Real Techniques | 530 | 6.4% | 4 |
| Feb 2026 | MAC | 3.7K | 48.1% | 1 |
| Feb 2026 | Rare Beauty | 2.5K | 31.6% | 2 |
| Feb 2026 | Hourglass | 1.2K | 15.9% | 3 |
| Feb 2026 | Real Techniques | 350 | 4.5% | 4 |
| Mar 2026 | MAC | 4.3K | 54.1% | 1 |
| Mar 2026 | Rare Beauty | 2.2K | 27.4% | 2 |
| Mar 2026 | Hourglass | 1.1K | 13.5% | 3 |
| Mar 2026 | Real Techniques | 400 | 5% | 4 |
| Apr 2026 | MAC | 4.1K | 49.7% | 1 |
| Apr 2026 | Rare Beauty | 2.7K | 33% | 2 |
| Apr 2026 | Hourglass | 1K | 12.7% | 3 |
| Apr 2026 | Real Techniques | 380 | 4.6% | 4 |
| May 2026 | MAC | 4.6K | 52.4% | 1 |
| May 2026 | Rare Beauty | 2.6K | 30.1% | 2 |
| May 2026 | Hourglass | 1.1K | 12.5% | 3 |
| May 2026 | Real Techniques | 430 | 4.9% | 4 |
| Jun 2026 | MAC | 4.3K | 52.8% | 1 |
| Jun 2026 | Rare Beauty | 2.3K | 28.1% | 2 |
| Jun 2026 | Hourglass | 1.1K | 13.1% | 3 |
| Jun 2026 | Real Techniques | 490 | 6% | 4 |
| Jul 2026 | MAC | 5K | 51.5% | 1 |
| Jul 2026 | Rare Beauty | 2.9K | 30.1% | 2 |
| Jul 2026 | Hourglass | 1.2K | 12.6% | 3 |
| Jul 2026 | Real Techniques | 560 | 5.8% | 4 |
| Aug 2026 | MAC | 4.6K | 48.4% | 1 |
| Aug 2026 | Rare Beauty | 2.9K | 30.4% | 2 |
| Aug 2026 | Hourglass | 1.3K | 13.9% | 3 |
| Aug 2026 | Real Techniques | 690 | 7.3% | 4 |
| Sep 2026 | MAC | 4.9K | 52.1% | 1 |
| Sep 2026 | Rare Beauty | 2.7K | 28.5% | 2 |
| Sep 2026 | Hourglass | 1.2K | 13.1% | 3 |
| Sep 2026 | Real Techniques | 600 | 6.4% | 4 |

## What is being compared

- **Hourglass**: Measured on the search terms “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass tubing mascara” and “hourglass unlocked mascara”, summed into one figure.
- **MAC**: Measured on the search terms “mac concealer”, “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac makeup”, “mac studio fix” and “mac velvet teddy”, summed into one figure.
- **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick” and “rare beauty mascara”, summed into one figure.
- **Real Techniques**: Measured on the search terms “real techniques” and “real techniques brushes”, summed into one figure.

- [Hourglass](/demand/nz/brands/hourglass)
- [MAC](/demand/nz/brands/mac-cosmetics)
- [Rare Beauty](/demand/nz/brands/rare-beauty)
- [Real Techniques](/demand/nz/brands/real-techniques)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among concealer brush brands in New Zealand?

In September 2026, MAC was the most searched among concealer brush brands in New Zealand, with an estimated 4.9K branded searches, 52.1% of all searches for the four we track.

## Cite this page

Brandwave. "Concealer brush brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-concealer-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.