--- title: "JB Hi-Fi vs PB Tech: Which is searched more in New Zealand?" description: "Is JB Hi-Fi or PB Tech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-computer-retailers/compare/jb-hi-fi-vs-pb-tech" publisher: "Brandwave" --- # JB Hi-Fi vs PB Tech: Which is searched more in New Zealand? Is JB Hi-Fi or PB Tech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Hi-Fi and PB Tech - **Competitive set**: Computer retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **JB Hi-Fi Share of Search**: 31.6% - **PB Tech Share of Search**: 32.7% ## Is JB Hi-Fi or PB Tech more popular in search? - In September 2026, PB Tech had more branded searches than JB Hi-Fi among computer retailers in New Zealand. PB Tech had about 263,000 branded searches, while JB Hi-Fi had 253,000. PB Tech made up 32.7% of all computer retailer searches we track, and JB Hi-Fi accounted for 31.6%. - PB Tech was ahead of JB Hi-Fi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand moved from 27.7% to 31.6%, and its estimated monthly branded searches held steady at 253K. - Across the 12 months ending September 2026, PB Tech’s share of searches among computer retailers in New Zealand moved from 34.3% to 32.7%, and its estimated monthly branded searches moved from 313K to 263K. ## Top computer retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both JB Hi-Fi and PB Tech showed up in all three answers. PB Tech was listed before JB Hi-Fi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | PB Tech | 1st | 3 of 3 | 3 of 3 | | Computer Lounge | 2nd | 3 of 3 | 3 of 3 | | Noel Leeming | 3rd | 3 of 3 | 3 of 3 | | JB Hi-Fi | 4th | 3 of 3 | 3 of 3 | | Extreme PC | 5th | 1 of 3 | 1 of 3 | | PlayTech | 6th | 2 of 3 | 2 of 3 | | Ascent | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about computer retailers - Asked ChatGPT "Which computer retailer should I shop at in New Zealand?": 1. PB Tech, 2. Computer Lounge, 3. Noel Leeming, 4. JB Hi-Fi, 5. PlayTech - Asked ChatGPT "What are the best computer retailers in New Zealand?": 1. PB Tech, 2. Computer Lounge, 3. Extreme PC, 4. Noel Leeming, 5. JB Hi-Fi, 6. PlayTech - Asked ChatGPT "What's the best computer retailer in New Zealand for a new laptop?": 1. PB Tech, 2. JB Hi-Fi, 3. Noel Leeming, 4. Computer Lounge Not named in any answer: Ascent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand computer retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%. - In September 2026, PB Tech lost share of searches among computer retailers in New Zealand, from 34.6% to 32.7%. ## Month by month | Month | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | PB Tech estimated searches | PB Tech Share of Search | PB Tech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 253K | 27.7% | 3 | 313K | 34.3% | 2 | | Nov 2025 | 378K | 27.6% | 3 | 482K | 35.2% | 2 | | Dec 2025 | 380K | 29.8% | 3 | 385K | 30.2% | 2 | | Jan 2026 | 254K | 27.7% | 3 | 315K | 34.3% | 2 | | Feb 2026 | 208K | 27.6% | 3 | 258K | 34.3% | 2 | | Mar 2026 | 209K | 25.6% | 3 | 319K | 39.1% | 1 | | Apr 2026 | 255K | 31.5% | 3 | 262K | 32.4% | 2 | | May 2026 | 209K | 27.3% | 3 | 265K | 34.5% | 2 | | Jun 2026 | 208K | 27.4% | 3 | 262K | 34.6% | 2 | | Jul 2026 | 209K | 27.3% | 3 | 262K | 34.3% | 2 | | Aug 2026 | 208K | 27.4% | 3 | 262K | 34.6% | 2 | | Sep 2026 | 253K | 31.6% | 3 | 263K | 32.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using JB Hi-Fi’s and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Hi-Fi**: Measured on the search terms “ipad jb hi fi”, “JB Hi Fi”, “jb hi fi bayfair”, “jb hi fi botany”, “jb hi fi chromebook”, “jb hi fi dvds”, “jb hi fi phones”, “jb hi fi pokemon”, “jb hi fi sale”, “jbhifi botany”, “jbhifi queen street” and “kindle jb hi fi”, summed into one figure. - **PB Tech**: Measured on the search terms “pb tech ipad”, “pb tech nelson”, “pb tech phones”, “pb tech sale”, “pbtech”, “pbtech blackfriday”, “pbtech glenfield” and “pbtech tablets”, summed into one figure. - [JB Hi-Fi profile](/demand/nz/brands/jb-hi-fi) - [PB Tech profile](/demand/nz/brands/pb-tech) - [All computer retailers in New Zealand](/demand/nz/categories/nz-computer-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JB Hi-Fi or PB Tech more popular in search? In September 2026, PB Tech had more branded searches than JB Hi-Fi among computer retailers in New Zealand. PB Tech had about 263,000 branded searches, while JB Hi-Fi had 253,000. PB Tech made up 32.7% of all computer retailer searches we track, and JB Hi-Fi accounted for 31.6%. ## Cite this page Brandwave. "JB Hi-Fi vs PB Tech: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-computer-retailers/compare/jb-hi-fi-vs-pb-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-computer-retailers/compare/jb-hi-fi-vs-pb-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.