---
title: "Computer retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the stores New Zealanders buy computers, gaming PCs and parts from. Share of Search among PB Tech, Computer Lounge, Extreme PC, PlayTech and Ascent, the computer retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-computer-retailers"
publisher: "Brandwave"
---

# Computer retailers in New Zealand: Which brands are most popular in search?

Compare the stores New Zealanders buy computers, gaming PCs and parts from. Share of Search among PB Tech, Computer Lounge, Extreme PC, PlayTech and Ascent, the computer retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Computer retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: PB Tech, 94.3%

## Which brand is most popular in search among computer retailers in New Zealand?

- In August 2026, PB Tech was the most searched among computer retailers in New Zealand, with an estimated 344K branded searches and 94.3% estimated Share of Search within this set.
- Computer Lounge is in 2nd place, 90 percentage points behind at 4.2% Share of Search.
- Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among computer retailers in New Zealand decreased from 95% to 94.3%.
- Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among computer retailers in New Zealand peaked at 96% in March 2026 and was lowest at 94.3% in August 2026.
- Across the 11 months ending August 2026, Computer Lounge’s estimated Share of Search among computer retailers in New Zealand peaked at 4.3% in July 2026 and was lowest at 3% in November 2025.
- Across the 11 months ending August 2026, Computer Lounge, Extreme PC, PlayTech and Ascent held steady: their estimated Share of Search among computer retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [PB Tech vs Computer Lounge: compare search popularity](/demand/nz/compare/computer-lounge-vs-pb-tech): 94.3% against 4.2% Share of Search.

## How did search popularity change for New Zealand computer retailers in August 2026?

- Estimated monthly branded searches for PlayTech in New Zealand rose 23.1% over 11 measured months, from 1.1K to 1.3K in August 2026.
- Estimated monthly branded searches for Ascent in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.
- Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PB Tech | 94.3% | 344K | +0.1% | PB TECHNOLOGIES LIMITED |
| 2 | Computer Lounge | 4.2% | 15.5K | -0.3% | Computer Lounge |
| 3 | Extreme PC | 1.1% | 4K | -0.8% | Extreme PC |
| 4 | PlayTech | 0.36% | 1.3K | +25.5% | PlayTech |
| 5 | Ascent | 0.02% | 80 | -27.3% | Ascent |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PB Tech | 398K | 95% | 1 |
| Oct 2025 | Computer Lounge | 15.8K | 3.8% | 2 |
| Oct 2025 | Extreme PC | 3.7K | 0.88% | 3 |
| Oct 2025 | PlayTech | 1.1K | 0.26% | 4 |
| Oct 2025 | Ascent | 170 | 0.04% | 5 |
| Nov 2025 | PB Tech | 602K | 95.9% | 1 |
| Nov 2025 | Computer Lounge | 18.9K | 3% | 2 |
| Nov 2025 | Extreme PC | 5.6K | 0.89% | 3 |
| Nov 2025 | PlayTech | 1.4K | 0.22% | 4 |
| Nov 2025 | Ascent | 130 | 0.02% | 5 |
| Dec 2025 | PB Tech | 485K | 95.7% | 1 |
| Dec 2025 | Computer Lounge | 15.6K | 3.1% | 2 |
| Dec 2025 | Extreme PC | 4.8K | 0.95% | 3 |
| Dec 2025 | PlayTech | 1.4K | 0.27% | 4 |
| Dec 2025 | Ascent | 130 | 0.03% | 5 |
| Jan 2026 | PB Tech | 399K | 95.1% | 1 |
| Jan 2026 | Computer Lounge | 15.5K | 3.7% | 2 |
| Jan 2026 | Extreme PC | 3.6K | 0.87% | 3 |
| Jan 2026 | PlayTech | 1.4K | 0.33% | 4 |
| Jan 2026 | Ascent | 130 | 0.03% | 5 |
| Feb 2026 | PB Tech | 341K | 95.3% | 1 |
| Feb 2026 | Computer Lounge | 12.8K | 3.6% | 2 |
| Feb 2026 | Extreme PC | 2.8K | 0.78% | 3 |
| Feb 2026 | PlayTech | 960 | 0.27% | 4 |
| Feb 2026 | Ascent | 120 | 0.03% | 5 |
| Mar 2026 | PB Tech | 408K | 96% | 1 |
| Mar 2026 | Computer Lounge | 12.9K | 3% | 2 |
| Mar 2026 | Extreme PC | 3.1K | 0.74% | 3 |
| Mar 2026 | PlayTech | 980 | 0.23% | 4 |
| Mar 2026 | Ascent | 90 | 0.02% | 5 |
| Apr 2026 | PB Tech | 345K | 95.1% | 1 |
| Apr 2026 | Computer Lounge | 12.9K | 3.6% | 2 |
| Apr 2026 | Extreme PC | 3.5K | 0.95% | 3 |
| Apr 2026 | PlayTech | 1.1K | 0.3% | 4 |
| Apr 2026 | Ascent | 120 | 0.03% | 5 |
| May 2026 | PB Tech | 352K | 94.4% | 1 |
| May 2026 | Computer Lounge | 15.6K | 4.2% | 2 |
| May 2026 | Extreme PC | 4K | 1.1% | 3 |
| May 2026 | PlayTech | 1.1K | 0.29% | 4 |
| May 2026 | Ascent | 100 | 0.03% | 5 |
| Jun 2026 | PB Tech | 342K | 95% | 1 |
| Jun 2026 | Computer Lounge | 12.9K | 3.6% | 2 |
| Jun 2026 | Extreme PC | 4K | 1.1% | 3 |
| Jun 2026 | PlayTech | 1.1K | 0.29% | 4 |
| Jun 2026 | Ascent | 110 | 0.03% | 5 |
| Jul 2026 | PB Tech | 344K | 94.3% | 1 |
| Jul 2026 | Computer Lounge | 15.5K | 4.3% | 2 |
| Jul 2026 | Extreme PC | 4K | 1.1% | 3 |
| Jul 2026 | PlayTech | 1.1K | 0.29% | 4 |
| Jul 2026 | Ascent | 110 | 0.03% | 5 |
| Aug 2026 | PB Tech | 344K | 94.3% | 1 |
| Aug 2026 | Computer Lounge | 15.5K | 4.2% | 2 |
| Aug 2026 | Extreme PC | 4K | 1.1% | 3 |
| Aug 2026 | PlayTech | 1.3K | 0.36% | 4 |
| Aug 2026 | Ascent | 80 | 0.02% | 5 |
| Sep 2026 | Ascent | — | — | — |
| Sep 2026 | Computer Lounge | — | — | — |
| Sep 2026 | Extreme PC | — | — | — |
| Sep 2026 | PB Tech | — | — | — |
| Sep 2026 | PlayTech | — | — | — |

## What is being compared

- **Ascent**: Measured on the search terms “ascent computers” and “ascent nz”, summed into one figure.
- **Computer Lounge**: Measured on the search terms “computer lounge”, “computer lounge near me”, “computer lounge nz”, “computer lounge store”, “computerlounge”, “computerlounge co nz”, “computerlounge nz” and “the computer lounge”, summed into one figure.
- **Extreme PC**: Measured on the search terms “extreme pc”, “extreme pc near me”, “extreme pc nz”, “extremepc”, “extremepc co nz” and “extremepc nz”, summed into one figure.
- **PB Tech**: Measured on the search terms “Pb Tech”, “pb tech computers”, “pb tech gaming pc”, “pb tech ipad”, “pb tech laptops”, “pb tech lower hutt”, “pb tech near me”, “pb tech nelson”, “pb tech new market”, “pb tech online”, “pb tech phones”, “pb tech power bank”, “pb tech queen street”, “pb tech sale”, “pb tech samsung phones”, “pb tech st luke”, “pb tech sylvia park”, “pb tech trade in”, “pb tech tvs”, “pbtech blackfriday”, “pbtech co nz”, “pbtech gaming pc”, “pbtech glenfield”, “pbtech nz” and “pbtech tablets”, summed into one figure.
- **PlayTech**: Measured on the search terms “playtech computers”, “playtech gaming pc” and “playtech nz”, summed into one figure.

- [Ascent](/demand/nz/brands/ascent)
- [Computer Lounge](/demand/nz/brands/computer-lounge)
- [Extreme PC](/demand/nz/brands/extreme-pc)
- [PB Tech](/demand/nz/brands/pb-tech)
- [PlayTech](/demand/nz/brands/playtech)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among computer retailers in New Zealand?

In August 2026, PB Tech was the most searched among computer retailers in New Zealand, with an estimated 344K branded searches and 94.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Computer retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-computer-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-computer-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.