--- title: "Kubota vs Massey Ferguson: Which is searched more in New Zealand?" description: "Is Kubota or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/kubota-vs-massey-ferguson" publisher: "Brandwave" --- # Kubota vs Massey Ferguson: Which is searched more in New Zealand? Is Kubota or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kubota and Massey Ferguson - **Competitive set**: Compact tractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kubota Share of Search**: 17.8% - **Massey Ferguson Share of Search**: 29% ## Is Kubota or Massey Ferguson more popular in search? - In September 2026, Massey Ferguson had more branded searches than Kubota among compact tractor brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Kubota had 1,540. Massey Ferguson made up 29% of all compact tractor brand searches we track, and Kubota accounted for 17.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Kubota took it in March 2026, Massey Ferguson took it in April 2026. - Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand moved from 15.5% to 17.8%, and its estimated monthly branded searches held steady at 1.5K. - Across the 12 months ending September 2026, Massey Ferguson’s share of searches among compact tractor brands in New Zealand moved from 28.1% to 29%, and its estimated monthly branded searches moved from 2.8K to 2.5K. ## Top compact tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Massey Ferguson appeared in all five answers. Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota was listed before Massey Ferguson in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kubota | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John Deere | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Massey Ferguson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bobcat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Iseki | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | KIOTI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about compact tractor brands - Asked ChatGPT "Which compact tractor brand should I buy in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What are the best compact tractor brands in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What's the best compact tractor brand in New Zealand for small property work?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland - Searched Google, AI Overview "best compact tractor": 1. Kubota, 2. John Deere, 3. Bobcat, 4. Massey Ferguson - Searched Google, AI Overview "small tractor nz": 1. Massey Ferguson, 2. John Deere, 3. Bobcat Not named in any answer: KIOTI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand compact tractor brands in September 2026? - In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%. - In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%. ## Month by month | Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | Massey Ferguson estimated searches | Massey Ferguson Share of Search | Massey Ferguson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 15.5% | 3 | 2.8K | 28.1% | 2 | | Nov 2025 | 1.8K | 17.8% | 3 | 2.9K | 29.1% | 2 | | Dec 2025 | 1.5K | 16.6% | 3 | 2.4K | 27.4% | 2 | | Jan 2026 | 1.5K | 17.4% | 3 | 2.6K | 30.8% | 2 | | Feb 2026 | 1.9K | 21.6% | 3 | 2.4K | 27.8% | 2 | | Mar 2026 | 2.7K | 27.7% | 2 | 2.5K | 25.8% | 3 | | Apr 2026 | 1.8K | 21.1% | 3 | 2.5K | 29.2% | 2 | | May 2026 | 1.9K | 21.4% | 3 | 2.5K | 28.2% | 2 | | Jun 2026 | 2.2K | 23.6% | 3 | 2.4K | 26% | 2 | | Jul 2026 | 1.2K | 17% | 3 | 2K | 28.4% | 2 | | Aug 2026 | 1.6K | 19.2% | 3 | 2K | 25.4% | 2 | | Sep 2026 | 1.5K | 17.8% | 3 | 2.5K | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kubota’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - **Massey Ferguson**: Measured on the search terms “5465 massey ferguson”, “7614 massey ferguson”, “massey ferguson”, “massey ferguson 135”, “massey ferguson 165”, “massey ferguson 188”, “massey ferguson 28”, “massey ferguson 35”, “massey ferguson 390”, “massey ferguson 65”, “massey ferguson 7615” and “masseyferguson”, summed into one figure. - [Kubota profile](/demand/nz/brands/kubota) - [Massey Ferguson profile](/demand/nz/brands/massey-ferguson) - [All compact tractor brands in New Zealand](/demand/nz/categories/nz-compact-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kubota or Massey Ferguson more popular in search? In September 2026, Massey Ferguson had more branded searches than Kubota among compact tractor brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Kubota had 1,540. Massey Ferguson made up 29% of all compact tractor brand searches we track, and Kubota accounted for 17.8%. ## Cite this page Brandwave. "Kubota vs Massey Ferguson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/kubota-vs-massey-ferguson This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/kubota-vs-massey-ferguson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.