--- title: "John Deere vs Massey Ferguson: Which is searched more in New Zealand?" description: "Is John Deere or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/john-deere-vs-massey-ferguson" publisher: "Brandwave" --- # John Deere vs Massey Ferguson: Which is searched more in New Zealand? Is John Deere or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Massey Ferguson - **Competitive set**: Compact tractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 39.6% - **Massey Ferguson Share of Search**: 29% ## Is John Deere or Massey Ferguson more popular in search? - In September 2026, John Deere had more branded searches than Massey Ferguson among compact tractor brands in New Zealand. John Deere had about 3,420 branded searches, while Massey Ferguson had 2,500. John Deere made up 39.6% of all compact tractor brand searches we track, and Massey Ferguson accounted for 29%. - John Deere was ahead of Massey Ferguson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among compact tractor brands in New Zealand moved from 44.1% to 39.6%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending September 2026, Massey Ferguson’s share of searches among compact tractor brands in New Zealand moved from 28.1% to 29%, and its estimated monthly branded searches moved from 2.8K to 2.5K. ## Top compact tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both John Deere and Massey Ferguson showed up in all five answers. John Deere was listed before Massey Ferguson in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kubota | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John Deere | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Massey Ferguson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bobcat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Iseki | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | KIOTI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about compact tractor brands - Asked ChatGPT "Which compact tractor brand should I buy in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What are the best compact tractor brands in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What's the best compact tractor brand in New Zealand for small property work?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland - Searched Google, AI Overview "best compact tractor": 1. Kubota, 2. John Deere, 3. Bobcat, 4. Massey Ferguson - Searched Google, AI Overview "small tractor nz": 1. Massey Ferguson, 2. John Deere, 3. Bobcat Not named in any answer: KIOTI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand compact tractor brands in September 2026? - In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%. - In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Massey Ferguson estimated searches | Massey Ferguson Share of Search | Massey Ferguson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 44.1% | 1 | 2.8K | 28.1% | 2 | | Nov 2025 | 4.2K | 41% | 1 | 2.9K | 29.1% | 2 | | Dec 2025 | 4.2K | 47.3% | 1 | 2.4K | 27.4% | 2 | | Jan 2026 | 3.5K | 40.6% | 1 | 2.6K | 30.8% | 2 | | Feb 2026 | 3.4K | 39.4% | 1 | 2.4K | 27.8% | 2 | | Mar 2026 | 3.5K | 36.2% | 1 | 2.5K | 25.8% | 3 | | Apr 2026 | 3.4K | 39.8% | 1 | 2.5K | 29.2% | 2 | | May 2026 | 3.4K | 38.9% | 1 | 2.5K | 28.2% | 2 | | Jun 2026 | 3.4K | 37.3% | 1 | 2.4K | 26% | 2 | | Jul 2026 | 2.9K | 40.7% | 1 | 2K | 28.4% | 2 | | Aug 2026 | 3.4K | 41.7% | 1 | 2K | 25.4% | 2 | | Sep 2026 | 3.4K | 39.6% | 1 | 2.5K | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - **Massey Ferguson**: Measured on the search terms “5465 massey ferguson”, “7614 massey ferguson”, “massey ferguson”, “massey ferguson 135”, “massey ferguson 165”, “massey ferguson 188”, “massey ferguson 28”, “massey ferguson 35”, “massey ferguson 390”, “massey ferguson 65”, “massey ferguson 7615” and “masseyferguson”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Massey Ferguson profile](/demand/nz/brands/massey-ferguson) - [All compact tractor brands in New Zealand](/demand/nz/categories/nz-compact-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Massey Ferguson more popular in search? In September 2026, John Deere had more branded searches than Massey Ferguson among compact tractor brands in New Zealand. John Deere had about 3,420 branded searches, while Massey Ferguson had 2,500. John Deere made up 39.6% of all compact tractor brand searches we track, and Massey Ferguson accounted for 29%. ## Cite this page Brandwave. "John Deere vs Massey Ferguson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/john-deere-vs-massey-ferguson This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-compact-tractor-brands/compare/john-deere-vs-massey-ferguson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.