--- title: "Online community platforms in New Zealand: Which brands are most popular in search?" description: "Compare the online community and membership platforms New Zealand creators and brands host members on. Share of Search among Discord, Skool, Mighty Networks, Circle and Discourse, the online community platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-community-platforms" publisher: "Brandwave" --- # Online community platforms in New Zealand: Which brands are most popular in search? Compare the online community and membership platforms New Zealand creators and brands host members on. Share of Search among Discord, Skool, Mighty Networks, Circle and Discourse, the online community platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online community platforms - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Discord, 97.6% ## Which brand is most popular in search among online community platforms in New Zealand? - In August 2026, Discord was the most searched among online community platforms in New Zealand, with an estimated 120K branded searches and 97.6% estimated Share of Search within this set. - Skool is in 2nd place, 95.5 percentage points behind at 2.2% Share of Search. - Across the 11 months ending August 2026, Discord’s estimated Share of Search among online community platforms in New Zealand peaked at 97.7% in April 2026 and was lowest at 96.7% in January 2026. - Across the 11 months ending August 2026, Skool’s estimated Share of Search among online community platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 2.1% in March 2026. - Across the 11 months ending August 2026, Discord, Skool, Mighty Networks, Circle and Discourse held steady: their estimated Share of Search among online community platforms in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Discord vs Skool: compare search popularity](/demand/nz/compare/discord-vs-skool): 97.6% against 2.2% Share of Search. ## How did search popularity change for New Zealand online community platforms in August 2026? - Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026. - Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026. - Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Discord | 97.6% | 120K | +0.1% | Discord | | 2 | Skool | 2.2% | 2.6K | +2.7% | Skool | | 3 | Mighty Networks | 0.13% | 160 | +6.7% | Mighty Networks | | 4 | Circle | 0.07% | 90 | 0.0% | Circle | | 5 | Discourse | 0.02% | 20 | +100.0% | Discourse | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discord | 143K | 97.7% | 1 | | Oct 2025 | Skool | 3.1K | 2.1% | 2 | | Oct 2025 | Mighty Networks | 170 | 0.12% | 3 | | Oct 2025 | Circle | 100 | 0.07% | 4 | | Oct 2025 | Discourse | 20 | 0.01% | 5 | | Nov 2025 | Discord | 142K | 97.7% | 1 | | Nov 2025 | Skool | 3.1K | 2.1% | 2 | | Nov 2025 | Mighty Networks | 170 | 0.12% | 3 | | Nov 2025 | Circle | 80 | 0.05% | 4 | | Nov 2025 | Discourse | 20 | 0.01% | 5 | | Dec 2025 | Discord | 119K | 97.3% | 1 | | Dec 2025 | Skool | 3.1K | 2.5% | 2 | | Dec 2025 | Mighty Networks | 170 | 0.14% | 3 | | Dec 2025 | Circle | 80 | 0.07% | 4 | | Dec 2025 | Discourse | 10 | <0.01% | 5 | | Jan 2026 | Discord | 120K | 96.7% | 1 | | Jan 2026 | Skool | 3.8K | 3.1% | 2 | | Jan 2026 | Mighty Networks | 240 | 0.19% | 3 | | Jan 2026 | Circle | 70 | 0.06% | 4 | | Jan 2026 | Discourse | 10 | <0.01% | 5 | | Feb 2026 | Discord | 119K | 97.2% | 1 | | Feb 2026 | Skool | 3.1K | 2.5% | 2 | | Feb 2026 | Mighty Networks | 230 | 0.19% | 3 | | Feb 2026 | Circle | 100 | 0.08% | 4 | | Feb 2026 | Discourse | 30 | 0.02% | 5 | | Mar 2026 | Discord | 147K | 97.7% | 1 | | Mar 2026 | Skool | 3.1K | 2.1% | 2 | | Mar 2026 | Mighty Networks | 220 | 0.15% | 3 | | Mar 2026 | Circle | 90 | 0.06% | 4 | | Mar 2026 | Discourse | 40 | 0.03% | 5 | | Apr 2026 | Discord | 144K | 97.7% | 1 | | Apr 2026 | Skool | 3.1K | 2.1% | 2 | | Apr 2026 | Mighty Networks | 150 | 0.1% | 3 | | Apr 2026 | Circle | 70 | 0.05% | 4 | | Apr 2026 | Discourse | 30 | 0.02% | 5 | | May 2026 | Discord | 145K | 97.7% | 1 | | May 2026 | Skool | 3.1K | 2.1% | 2 | | May 2026 | Mighty Networks | 180 | 0.12% | 3 | | May 2026 | Circle | 100 | 0.07% | 4 | | May 2026 | Discourse | 30 | 0.02% | 5 | | Jun 2026 | Discord | 120K | 97.6% | 1 | | Jun 2026 | Skool | 2.6K | 2.1% | 2 | | Jun 2026 | Mighty Networks | 180 | 0.15% | 3 | | Jun 2026 | Circle | 110 | 0.09% | 4 | | Jun 2026 | Discourse | 20 | 0.02% | 5 | | Jul 2026 | Discord | 120K | 97.7% | 1 | | Jul 2026 | Skool | 2.6K | 2.1% | 2 | | Jul 2026 | Mighty Networks | 150 | 0.12% | 3 | | Jul 2026 | Circle | 90 | 0.07% | 4 | | Jul 2026 | Discourse | 10 | <0.01% | 5 | | Aug 2026 | Discord | 120K | 97.6% | 1 | | Aug 2026 | Skool | 2.6K | 2.2% | 2 | | Aug 2026 | Mighty Networks | 160 | 0.13% | 3 | | Aug 2026 | Circle | 90 | 0.07% | 4 | | Aug 2026 | Discourse | 20 | 0.02% | 5 | | Sep 2026 | Circle | — | — | — | | Sep 2026 | Discord | — | — | — | | Sep 2026 | Discourse | — | — | — | | Sep 2026 | Mighty Networks | — | — | — | | Sep 2026 | Skool | — | — | — | ## What is being compared - **Circle**: Measured on the search terms “circle community”, “circle community platform”, “circle forum”, “circle membership”, “circle online community” and “circle so”, summed into one figure. - **Discord**: Measured on the search terms “browser discord”, “dating discord servers”, “desktop discord”, “discord”, “discord app”, “discord chat”, “discord com”, “discord community platform”, “discord desktop site”, “discord forum”, “discord link”, “discord me”, “discord membership”, “discord messages”, “discord near me”, “discord new zealand”, “discord nz”, “discord online”, “discord online community”, “discord servers”, “discord web”, “discord web app”, “discord web browser” and “sexting discord”, summed into one figure. - **Discourse**: Measured on the search terms “discourse community platform” and “discourse forum”, summed into one figure. - **Mighty Networks**: Measured on the search terms “mighty networks”, “mighty networks community platform”, “mighty networks forum”, “mighty networks membership”, “mightynetworks” and “mightynetworks com”, summed into one figure. - **Skool**: Measured on the search terms “knu skool”, “old skool”, “skool”, “skool com”, “skool community platform”, “skool forum”, “skool membership”, “skool near me” and “skool online”, summed into one figure. - [Circle](/demand/nz/brands/circle) - [Discord](/demand/nz/brands/discord) - [Discourse](/demand/nz/brands/discourse) - [Mighty Networks](/demand/nz/brands/mighty-networks) - [Skool](/demand/nz/brands/skool) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online community platforms in New Zealand? In August 2026, Discord was the most searched among online community platforms in New Zealand, with an estimated 120K branded searches and 97.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Online community platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-community-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-community-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.