---
title: "Communications API platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to add calling and messaging to business applications. Share of Search among Twilio, Sinch, ClickSend, Telnyx, Vonage and Infobip, the communications API platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-communications-api-platforms"
publisher: "Brandwave"
---

# Communications API platforms in New Zealand: Which are searched most?

Compare services and tools used to add calling and messaging to business applications. Share of Search among Twilio, Sinch, ClickSend, Telnyx, Vonage and Infobip, the communications API platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Communications API platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Twilio, 63.5%

## Which brand is most popular in search among communications API platforms in New Zealand?

- In September 2026, Twilio was the most searched among communications API platforms in New Zealand, with an estimated 1.6K branded searches, 63.5% of all searches for the six we track.
- Sinch is in 2nd place, 48 percentage points behind at 15.5%.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand decreased from 64.8% to 63.5%.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms in New Zealand increased from 13% to 15.5%.
- Across the 12 months ending September 2026, Telnyx’s share of searches among communications API platforms in New Zealand increased from 4.5% to 5.6%.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand decreased from 3.6% to 2%.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand peaked at 67.6% in May 2026 and was lowest at 61% in January 2026.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms in New Zealand peaked at 15.5% in September 2026 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, ClickSend’s share of searches among communications API platforms in New Zealand peaked at 13% in October 2025 and was lowest at 10% in November 2025.
- Across the 12 months ending September 2026, Telnyx’s share of searches among communications API platforms in New Zealand peaked at 15.4% in July 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand peaked at 4.3% in November 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Infobip’s share of searches among communications API platforms in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.51% in December 2025.
- Across the 12 months ending September 2026, Sinch rose from 3rd to 2nd among communications API platforms in New Zealand.
- Across the 12 months ending September 2026, ClickSend fell from 2nd to 3rd among communications API platforms in New Zealand.
- Across the 12 months ending September 2026, Infobip held steady: its share of searches among communications API platforms in New Zealand moved less than 0.5 percentage points.

## Top communications API platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Twilio, Sinch and Vonage appeared every time. Twilio was recommended most often, coming first in every answer. Vonage was second, and Sinch was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Twilio | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Vonage | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sinch | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Telnyx | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| ClickSend | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Infobip | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about communications API platforms

- Asked ChatGPT "Which communications API platform should I use in New Zealand?": 1. Twilio, 2. Telnyx, 3. Sinch, 4. Vonage
- Asked ChatGPT "What are the best communications API platforms in New Zealand?": 1. Twilio, 2. Vonage, 3. Sinch, 4. ClickSend, 5. Telnyx
- Asked ChatGPT "What's the best communications API platform in New Zealand for app messaging?": 1. Twilio, 2. Sinch, 3. Vonage
- Searched Google, AI Overview "best sms api": 1. Twilio, 2. Vonage, 3. Sinch, 4. ClickSend
- Searched Google, AI Overview "cpaas platforms": 1. Twilio, 2. Vonage, 3. Infobip, 4. Sinch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Twilio vs Sinch: compare search popularity](/demand/nz/compare/sinch-vs-twilio): 63.5% against 15.5% Share of Search.
- [Twilio vs ClickSend: compare search popularity](/demand/nz/compare/clicksend-vs-twilio): 63.5% against 12.7% Share of Search.
- [Twilio vs Telnyx: compare search popularity](/demand/nz/compare/telnyx-vs-twilio): 63.5% against 5.6% Share of Search.
- [Sinch vs ClickSend: compare search popularity](/demand/nz/compare/clicksend-vs-sinch): 15.5% against 12.7% Share of Search.
- [Sinch vs Telnyx: compare search popularity](/demand/nz/compare/sinch-vs-telnyx): 15.5% against 5.6% Share of Search.
- [ClickSend vs Telnyx: compare search popularity](/demand/nz/compare/clicksend-vs-telnyx): 12.7% against 5.6% Share of Search.

## How did search popularity change for New Zealand communications API platforms in September 2026?

- In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.
- In September 2026, Telnyx lost share of searches among communications API platforms in New Zealand, from 6.7% to 5.6%.
- Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
- Estimated monthly branded searches for Vonage in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
- Estimated monthly branded searches for Infobip in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Twilio | 63.5% | 1.6K | 0.0% | Twilio |
| 2 | Sinch | 15.5% | 390 | 0.0% | Sinch |
| 3 | ClickSend | 12.7% | 320 | 0.0% | ClickSend |
| 4 | Telnyx | 5.6% | 140 | -17.6% | Telnyx |
| 5 | Vonage | 2% | 50 | 0.0% | Vonage |
| 6 | Infobip | 0.79% | 20 | 0.0% | Infobip |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Twilio | 1.6K | 64.8% | 1 |
| Oct 2025 | ClickSend | 320 | 13% | 2 |
| Oct 2025 | Sinch | 320 | 13% | 3 |
| Oct 2025 | Telnyx | 110 | 4.5% | 4 |
| Oct 2025 | Vonage | 90 | 3.6% | 5 |
| Oct 2025 | Infobip | 30 | 1.2% | 6 |
| Nov 2025 | Twilio | 1.3K | 61.9% | 1 |
| Nov 2025 | Sinch | 320 | 15.2% | 2 |
| Nov 2025 | ClickSend | 210 | 10% | 3 |
| Nov 2025 | Telnyx | 140 | 6.7% | 4 |
| Nov 2025 | Vonage | 90 | 4.3% | 5 |
| Nov 2025 | Infobip | 40 | 1.9% | 6 |
| Dec 2025 | Twilio | 1.3K | 66.3% | 1 |
| Dec 2025 | Sinch | 260 | 13.3% | 2 |
| Dec 2025 | ClickSend | 210 | 10.7% | 3 |
| Dec 2025 | Telnyx | 110 | 5.6% | 4 |
| Dec 2025 | Vonage | 70 | 3.6% | 5 |
| Dec 2025 | Infobip | 10 | 0.51% | 6 |
| Jan 2026 | Twilio | 1.3K | 61% | 1 |
| Jan 2026 | Sinch | 320 | 15% | 2 |
| Jan 2026 | ClickSend | 260 | 12.2% | 3 |
| Jan 2026 | Telnyx | 140 | 6.6% | 4 |
| Jan 2026 | Vonage | 70 | 3.3% | 5 |
| Jan 2026 | Infobip | 40 | 1.9% | 6 |
| Feb 2026 | Twilio | 1.6K | 65% | 1 |
| Feb 2026 | Sinch | 320 | 13% | 2 |
| Feb 2026 | ClickSend | 260 | 10.6% | 3 |
| Feb 2026 | Telnyx | 170 | 6.9% | 4 |
| Feb 2026 | Vonage | 70 | 2.8% | 5 |
| Feb 2026 | Infobip | 40 | 1.6% | 6 |
| Mar 2026 | Twilio | 1.9K | 64.8% | 1 |
| Mar 2026 | Sinch | 390 | 13.3% | 2 |
| Mar 2026 | ClickSend | 320 | 10.9% | 3 |
| Mar 2026 | Telnyx | 210 | 7.2% | 4 |
| Mar 2026 | Vonage | 90 | 3.1% | 5 |
| Mar 2026 | Infobip | 20 | 0.68% | 6 |
| Apr 2026 | Twilio | 1.9K | 66.2% | 1 |
| Apr 2026 | Sinch | 390 | 13.6% | 2 |
| Apr 2026 | ClickSend | 320 | 11.1% | 3 |
| Apr 2026 | Telnyx | 140 | 4.9% | 4 |
| Apr 2026 | Vonage | 90 | 3.1% | 5 |
| Apr 2026 | Infobip | 30 | 1% | 6 |
| May 2026 | Twilio | 1.9K | 67.6% | 1 |
| May 2026 | ClickSend | 320 | 11.4% | 2 |
| May 2026 | Sinch | 320 | 11.4% | 3 |
| May 2026 | Telnyx | 170 | 6% | 4 |
| May 2026 | Vonage | 70 | 2.5% | 5 |
| May 2026 | Infobip | 30 | 1.1% | 6 |
| Jun 2026 | Twilio | 1.9K | 67.1% | 1 |
| Jun 2026 | ClickSend | 320 | 11.3% | 2 |
| Jun 2026 | Sinch | 320 | 11.3% | 3 |
| Jun 2026 | Telnyx | 170 | 6% | 4 |
| Jun 2026 | Vonage | 90 | 3.2% | 5 |
| Jun 2026 | Infobip | 30 | 1.1% | 6 |
| Jul 2026 | Twilio | 1.9K | 61.1% | 1 |
| Jul 2026 | Telnyx | 480 | 15.4% | 2 |
| Jul 2026 | ClickSend | 320 | 10.3% | 3 |
| Jul 2026 | Sinch | 320 | 10.3% | 4 |
| Jul 2026 | Vonage | 70 | 2.3% | 5 |
| Jul 2026 | Infobip | 20 | 0.64% | 6 |
| Aug 2026 | Twilio | 1.6K | 62.7% | 1 |
| Aug 2026 | Sinch | 390 | 15.3% | 2 |
| Aug 2026 | ClickSend | 320 | 12.5% | 3 |
| Aug 2026 | Telnyx | 170 | 6.7% | 4 |
| Aug 2026 | Vonage | 50 | 2% | 5 |
| Aug 2026 | Infobip | 20 | 0.78% | 6 |
| Sep 2026 | Twilio | 1.6K | 63.5% | 1 |
| Sep 2026 | Sinch | 390 | 15.5% | 2 |
| Sep 2026 | ClickSend | 320 | 12.7% | 3 |
| Sep 2026 | Telnyx | 140 | 5.6% | 4 |
| Sep 2026 | Vonage | 50 | 2% | 5 |
| Sep 2026 | Infobip | 20 | 0.79% | 6 |

## What is being compared

- **ClickSend**: Measured on the search term “clicksend”.
- **Infobip**: Measured on the search term “infobip”.
- **Sinch**: Measured on the search term “sinch”.
- **Telnyx**: Measured on the search term “telnyx”.
- **Twilio**: Measured on the search term “twilio”.
- **Vonage**: Measured on the search term “vonage”.

- [ClickSend](/demand/nz/brands/clicksend)
- [Infobip](/demand/nz/brands/infobip)
- [Sinch](/demand/nz/brands/sinch)
- [Telnyx](/demand/nz/brands/telnyx)
- [Twilio](/demand/nz/brands/twilio)
- [Vonage](/demand/nz/brands/vonage)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among communications API platforms in New Zealand?

In September 2026, Twilio was the most searched among communications API platforms in New Zealand, with an estimated 1.6K branded searches, 63.5% of all searches for the six we track.

## Cite this page

Brandwave. "Communications API platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-communications-api-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-communications-api-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.