---
title: "Commercial refrigeration brands in New Zealand: Which are searched most?"
description: "Commercial fridge and freezer brands available to New Zealand hospitality and food retail businesses. Share of Search among SKOPE, Polar Refrigeration, Bromic, Turbo Air, True Refrigeration, Williams Refrigeration, Atosa and Skipio, the commercial refrigeration brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-commercial-refrigeration-brands"
publisher: "Brandwave"
---

# Commercial refrigeration brands in New Zealand: Which are searched most?

Commercial fridge and freezer brands available to New Zealand hospitality and food retail businesses. Share of Search among SKOPE, Polar Refrigeration, Bromic, Turbo Air, True Refrigeration, Williams Refrigeration, Atosa and Skipio, the commercial refrigeration brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Commercial refrigeration brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: SKOPE, 54.7%

## Which brand is most popular in search among commercial refrigeration brands in New Zealand?

- In September 2026, SKOPE was the most searched among commercial refrigeration brands in New Zealand, with an estimated 700 branded searches, 54.7% of all searches for the eight we track.
- Polar Refrigeration is in 2nd place, 34.4 percentage points behind at 20.3%.
- Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand decreased from 56.2% to 54.7%.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand decreased from 21.2% to 20.3%.
- Across the 12 months ending September 2026, Bromic’s share of searches among commercial refrigeration brands in New Zealand increased from 7.5% to 8.6%.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand increased from 4.8% to 5.5%.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand increased from 2.7% to 3.9%.
- Across the 12 months ending September 2026, Atosa’s share of searches among commercial refrigeration brands in New Zealand increased from 1.4% to 2.3%.
- Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand decreased from 2.7% to 0.78%.
- Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand peaked at 57.9% in July 2026 and was lowest at 48.7% in April 2026.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 23% in December 2025 and was lowest at 18.7% in August 2026.
- Across the 12 months ending September 2026, Bromic’s share of searches among commercial refrigeration brands in New Zealand peaked at 10.9% in May 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand peaked at 6.3% in March 2026 and was lowest at 4.8% in October 2025.
- Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 4% in July 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Atosa’s share of searches among commercial refrigeration brands in New Zealand peaked at 2.3% in September 2026 and was lowest at 0.74% in January 2026.
- Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 0.7% in March 2026.
- Across the 12 months ending September 2026, Williams Refrigeration rose from 7th to 6th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, Atosa rose from 8th to 7th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, Skipio fell from 6th to 8th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, True Refrigeration held steady: its share of searches among commercial refrigeration brands in New Zealand moved less than 0.5 percentage points.

## Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, SKOPE and Atosa were mentioned most often, in four of the five answers. SKOPE was recommended most often, coming first in all four answers that gave a list. Williams Refrigeration was second, and Bromic was third. Turbo Air, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about commercial refrigeration brands

- Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa
- Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration
- Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa
- Searched Google, AI Overview "commercial freezer nz": 1. Atosa
- Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration

Not named in any answer: Turbo Air and Skipio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [SKOPE vs Polar Refrigeration: compare search popularity](/demand/nz/compare/polar-refrigeration-vs-skope): 54.7% against 20.3% Share of Search.
- [SKOPE vs Bromic: compare search popularity](/demand/nz/compare/bromic-vs-skope): 54.7% against 8.6% Share of Search.
- [SKOPE vs Turbo Air: compare search popularity](/demand/nz/compare/skope-vs-turbo-air): 54.7% against 5.5% Share of Search.
- [SKOPE vs True Refrigeration: compare search popularity](/demand/nz/compare/skope-vs-true-refrigeration): 54.7% against 3.9% Share of Search.
- [Polar Refrigeration vs Bromic: compare search popularity](/demand/nz/compare/bromic-vs-polar-refrigeration): 20.3% against 8.6% Share of Search.
- [Polar Refrigeration vs Turbo Air: compare search popularity](/demand/nz/compare/polar-refrigeration-vs-turbo-air): 20.3% against 5.5% Share of Search.
- [Polar Refrigeration vs True Refrigeration: compare search popularity](/demand/nz/compare/polar-refrigeration-vs-true-refrigeration): 20.3% against 3.9% Share of Search.
- [Bromic vs Turbo Air: compare search popularity](/demand/nz/compare/bromic-vs-turbo-air): 8.6% against 5.5% Share of Search.
- [Bromic vs True Refrigeration: compare search popularity](/demand/nz/compare/bromic-vs-true-refrigeration): 8.6% against 3.9% Share of Search.
- [Turbo Air vs True Refrigeration: compare search popularity](/demand/nz/compare/true-refrigeration-vs-turbo-air): 5.5% against 3.9% Share of Search.

## How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

- In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
- In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.
- In September 2026, Atosa gained share of searches among commercial refrigeration brands in New Zealand, from 1.4% to 2.3%.
- In September 2026, Bromic gained share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 8.6%.
- In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.
- In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.
- In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.
- Estimated monthly branded searches for Skipio in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SKOPE | 54.7% | 700 | -9.1% | SKOPE |
| 2 | Polar Refrigeration | 20.3% | 260 | 0.0% | Nisbets |
| 3 | Bromic | 8.6% | 110 | 0.0% | Bromic |
| 4 | Turbo Air | 5.5% | 70 | -12.5% | Turbo Air |
| 5 | True Refrigeration | 3.9% | 50 | -54.5% | True Manufacturing |
| 6 | Williams Refrigeration | 3.9% | 50 | +66.7% | Ali Group |
| 7 | Atosa | 2.3% | 30 | +50.0% | Atosa |
| 8 | Skipio | 0.78% | 10 | 0.0% | Skipio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SKOPE | 820 | 56.2% | 1 |
| Oct 2025 | Polar Refrigeration | 310 | 21.2% | 2 |
| Oct 2025 | Bromic | 110 | 7.5% | 3 |
| Oct 2025 | Turbo Air | 70 | 4.8% | 4 |
| Oct 2025 | True Refrigeration | 50 | 3.4% | 5 |
| Oct 2025 | Skipio | 40 | 2.7% | 6 |
| Oct 2025 | Williams Refrigeration | 40 | 2.7% | 7 |
| Oct 2025 | Atosa | 20 | 1.4% | 8 |
| Nov 2025 | SKOPE | 720 | 54.5% | 1 |
| Nov 2025 | Polar Refrigeration | 280 | 21.2% | 2 |
| Nov 2025 | Bromic | 110 | 8.3% | 3 |
| Nov 2025 | Turbo Air | 70 | 5.3% | 4 |
| Nov 2025 | True Refrigeration | 60 | 4.5% | 5 |
| Nov 2025 | Williams Refrigeration | 40 | 3% | 6 |
| Nov 2025 | Skipio | 30 | 2.3% | 7 |
| Nov 2025 | Atosa | 10 | 0.76% | 8 |
| Dec 2025 | SKOPE | 540 | 54% | 1 |
| Dec 2025 | Polar Refrigeration | 230 | 23% | 2 |
| Dec 2025 | Bromic | 70 | 7% | 3 |
| Dec 2025 | True Refrigeration | 70 | 7% | 4 |
| Dec 2025 | Turbo Air | 50 | 5% | 5 |
| Dec 2025 | Williams Refrigeration | 20 | 2% | 6 |
| Dec 2025 | Atosa | 10 | 1% | 7 |
| Dec 2025 | Skipio | 10 | 1% | 8 |
| Jan 2026 | SKOPE | 720 | 52.9% | 1 |
| Jan 2026 | Polar Refrigeration | 300 | 22.1% | 2 |
| Jan 2026 | Bromic | 110 | 8.1% | 3 |
| Jan 2026 | Turbo Air | 80 | 5.9% | 4 |
| Jan 2026 | True Refrigeration | 70 | 5.1% | 5 |
| Jan 2026 | Williams Refrigeration | 50 | 3.7% | 6 |
| Jan 2026 | Skipio | 20 | 1.5% | 7 |
| Jan 2026 | Atosa | 10 | 0.74% | 8 |
| Feb 2026 | SKOPE | 740 | 54.4% | 1 |
| Feb 2026 | Polar Refrigeration | 260 | 19.1% | 2 |
| Feb 2026 | Bromic | 110 | 8.1% | 3 |
| Feb 2026 | True Refrigeration | 90 | 6.6% | 4 |
| Feb 2026 | Turbo Air | 80 | 5.9% | 5 |
| Feb 2026 | Williams Refrigeration | 40 | 2.9% | 6 |
| Feb 2026 | Atosa | 20 | 1.5% | 7 |
| Feb 2026 | Skipio | 20 | 1.5% | 8 |
| Mar 2026 | SKOPE | 750 | 52.8% | 1 |
| Mar 2026 | Polar Refrigeration | 270 | 19% | 2 |
| Mar 2026 | Bromic | 140 | 9.9% | 3 |
| Mar 2026 | True Refrigeration | 90 | 6.3% | 4 |
| Mar 2026 | Turbo Air | 90 | 6.3% | 5 |
| Mar 2026 | Williams Refrigeration | 50 | 3.5% | 6 |
| Mar 2026 | Atosa | 20 | 1.4% | 7 |
| Mar 2026 | Skipio | 10 | 0.7% | 8 |
| Apr 2026 | SKOPE | 560 | 48.7% | 1 |
| Apr 2026 | Polar Refrigeration | 260 | 22.6% | 2 |
| Apr 2026 | Bromic | 110 | 9.6% | 3 |
| Apr 2026 | True Refrigeration | 90 | 7.8% | 4 |
| Apr 2026 | Turbo Air | 70 | 6.1% | 5 |
| Apr 2026 | Williams Refrigeration | 30 | 2.6% | 6 |
| Apr 2026 | Atosa | 20 | 1.7% | 7 |
| Apr 2026 | Skipio | 10 | 0.87% | 8 |
| May 2026 | SKOPE | 630 | 48.8% | 1 |
| May 2026 | Polar Refrigeration | 270 | 20.9% | 2 |
| May 2026 | Bromic | 140 | 10.9% | 3 |
| May 2026 | True Refrigeration | 80 | 6.2% | 4 |
| May 2026 | Turbo Air | 80 | 6.2% | 5 |
| May 2026 | Williams Refrigeration | 40 | 3.1% | 6 |
| May 2026 | Skipio | 30 | 2.3% | 7 |
| May 2026 | Atosa | 20 | 1.6% | 8 |
| Jun 2026 | SKOPE | 720 | 53.3% | 1 |
| Jun 2026 | Polar Refrigeration | 260 | 19.3% | 2 |
| Jun 2026 | Bromic | 140 | 10.4% | 3 |
| Jun 2026 | True Refrigeration | 70 | 5.2% | 4 |
| Jun 2026 | Turbo Air | 70 | 5.2% | 5 |
| Jun 2026 | Williams Refrigeration | 40 | 3% | 6 |
| Jun 2026 | Atosa | 30 | 2.2% | 7 |
| Jun 2026 | Skipio | 20 | 1.5% | 8 |
| Jul 2026 | SKOPE | 730 | 57.9% | 1 |
| Jul 2026 | Polar Refrigeration | 240 | 19% | 2 |
| Jul 2026 | Bromic | 110 | 8.7% | 3 |
| Jul 2026 | Turbo Air | 70 | 5.6% | 4 |
| Jul 2026 | Williams Refrigeration | 50 | 4% | 5 |
| Jul 2026 | Atosa | 20 | 1.6% | 6 |
| Jul 2026 | Skipio | 20 | 1.6% | 7 |
| Jul 2026 | True Refrigeration | 20 | 1.6% | 8 |
| Aug 2026 | SKOPE | 770 | 55.4% | 1 |
| Aug 2026 | Polar Refrigeration | 260 | 18.7% | 2 |
| Aug 2026 | Bromic | 110 | 7.9% | 3 |
| Aug 2026 | True Refrigeration | 110 | 7.9% | 4 |
| Aug 2026 | Turbo Air | 80 | 5.8% | 5 |
| Aug 2026 | Williams Refrigeration | 30 | 2.2% | 6 |
| Aug 2026 | Atosa | 20 | 1.4% | 7 |
| Aug 2026 | Skipio | 10 | 0.72% | 8 |
| Sep 2026 | SKOPE | 700 | 54.7% | 1 |
| Sep 2026 | Polar Refrigeration | 260 | 20.3% | 2 |
| Sep 2026 | Bromic | 110 | 8.6% | 3 |
| Sep 2026 | Turbo Air | 70 | 5.5% | 4 |
| Sep 2026 | True Refrigeration | 50 | 3.9% | 5 |
| Sep 2026 | Williams Refrigeration | 50 | 3.9% | 6 |
| Sep 2026 | Atosa | 30 | 2.3% | 7 |
| Sep 2026 | Skipio | 10 | 0.78% | 8 |

## What is being compared

- **Atosa**: Measured on the search term “atosa refrigeration”.
- **Bromic**: Measured on the search term “bromic”.
- **Polar Refrigeration**: Measured on the search terms “commercial fridge polar”, “fridge polar”, “nisbets polar”, “nisbets polar freezer”, “polar bar cooler”, “polar bar fridge”, “polar bench fridge”, “polar cake display”, “polar chiller”, “polar commercial freezer”, “polar commercial fridge”, “polar countertop fridge”, “polar display freezer”, “polar drink fridge”, “polar drinks fridge”, “polar freezer”, “polar freezer upright”, “polar fridge”, “polar fridge display”, “polar fridge freezer”, “polar fridge nisbets”, “polar fridge undercounter”, “polar fridges”, “polar g fridge”, “polar pizza fridge”, “polar prep fridge”, “polar refrigeration”, “polar refrigeration freezer”, “polar refrigeration fridge”, “polar undercounter freezer”, “polar undercounter fridge” and “polar upright fridge”, summed into one figure.
- **Skipio**: Measured on the search terms “skipio freezer”, “skipio fridge”, “skipio ice machine” and “skipio refrigeration”, summed into one figure.
- **SKOPE**: Measured on the search terms “centaur by skope”, “commercial fridge skope”, “skope bar fridge”, “skope centaur freezer”, “skope centaur fridge”, “skope chiller”, “skope chillers”, “skope commercial freezer”, “skope display freezer”, “skope display fridge”, “skope freezer”, “skope freezers”, “skope fridge”, “skope fridge freezer”, “skope fridges”, “skope pegasus”, “skope prep fridge”, “skope reflex”, “skope reflex freezer”, “skope refrigeration”, “skope under bench fridge” and “skope underbench fridge”, summed into one figure.
- **True Refrigeration**: Measured on the search terms “tmc true refrigerator”, “true bottle cooler”, “true brand freezer”, “true chef base”, “true chiller”, “true commercial freezer”, “true commercial refrigerator”, “true coolers”, “true countertop refrigerator”, “true deli cases”, “true display cases”, “true freezers”, “true fridge”, “true fridge commercial”, “true fridge freezer”, “true industrial fridge”, “true merchandiser”, “true milk cooler”, “true refrig”, “true refrigeration equipment”, “true refrigerator freezer”, “true tssu”, “true undercounter freezer” and “true upright freezer”, summed into one figure.
- **Turbo Air**: Measured on the search terms “turbo air”, “turbo air cooler”, “turbo air freezer”, “turbo air freezers”, “turbo air fridge”, “turbo air fridges”, “turbo air refrigeration” and “turboair refrigeration”, summed into one figure.
- **Williams Refrigeration**: Measured on the search terms “williams commercial freezer”, “williams commercial fridge”, “williams freezers”, “williams fridge”, “williams fridges”, “williams jade fridge”, “williams underbench fridge”, “williams undercounter fridge”, “williams upright freezer” and “williamsrefrigeration”, summed into one figure.

- [Atosa](/demand/nz/brands/atosa)
- [Bromic](/demand/nz/brands/bromic)
- [Polar Refrigeration](/demand/nz/brands/polar-refrigeration)
- [Skipio](/demand/nz/brands/skipio)
- [SKOPE](/demand/nz/brands/skope)
- [True Refrigeration](/demand/nz/brands/true-refrigeration)
- [Turbo Air](/demand/nz/brands/turbo-air)
- [Williams Refrigeration](/demand/nz/brands/williams-refrigeration)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among commercial refrigeration brands in New Zealand?

In September 2026, SKOPE was the most searched among commercial refrigeration brands in New Zealand, with an estimated 700 branded searches, 54.7% of all searches for the eight we track.

## Cite this page

Brandwave. "Commercial refrigeration brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-commercial-refrigeration-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-commercial-refrigeration-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.