---
title: "Commercial real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare the commercial property agencies New Zealand businesses lease and buy through. Share of Search among Colliers, CBRE, Savills, JLL, NAI Harcourts and Knight Frank, the commercial real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-commercial-real-estate-agencies"
publisher: "Brandwave"
---

# Commercial real estate agencies in New Zealand: Which brands are most popular in search?

Compare the commercial property agencies New Zealand businesses lease and buy through. Share of Search among Colliers, CBRE, Savills, JLL, NAI Harcourts and Knight Frank, the commercial real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Commercial real estate agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Colliers, 47%

## Which brand is most popular in search among commercial real estate agencies in New Zealand?

- In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set.
- CBRE is in 2nd place, 20.8 percentage points behind at 26.2% Share of Search.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand decreased from 52.8% to 47%.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand increased from 22.3% to 26.2%.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand increased from 6.6% to 10.9%.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand decreased from 12% to 9.9%.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 54.1% in December 2025 and was lowest at 45.5% in April 2026.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 27.5% in January 2026 and was lowest at 22.1% in December 2025.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 11.6% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 12.5% in April 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in November 2025.
- Across the 11 months ending August 2026, Savills rose from 4th to 3rd among commercial real estate agencies in New Zealand.
- Across the 11 months ending August 2026, JLL fell from 3rd to 4th among commercial real estate agencies in New Zealand.
- Across the 11 months ending August 2026, NAI Harcourts and Knight Frank held steady: their estimated Share of Search among commercial real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Colliers vs CBRE: compare search popularity](/demand/nz/compare/cbre-vs-colliers): 47% against 26.2% Share of Search.
- [Colliers vs Savills: compare search popularity](/demand/nz/compare/colliers-vs-savills): 47% against 10.9% Share of Search.
- [Colliers vs JLL: compare search popularity](/demand/nz/compare/colliers-vs-jll): 47% against 9.9% Share of Search.
- [Colliers vs NAI Harcourts: compare search popularity](/demand/nz/compare/colliers-vs-nai-harcourts): 47% against 3.2% Share of Search.
- [CBRE vs Savills: compare search popularity](/demand/nz/compare/cbre-vs-savills): 26.2% against 10.9% Share of Search.
- [CBRE vs JLL: compare search popularity](/demand/nz/compare/cbre-vs-jll): 26.2% against 9.9% Share of Search.
- [CBRE vs NAI Harcourts: compare search popularity](/demand/nz/compare/cbre-vs-nai-harcourts): 26.2% against 3.2% Share of Search.
- [Savills vs JLL: compare search popularity](/demand/nz/compare/jll-vs-savills): 10.9% against 9.9% Share of Search.
- [Savills vs NAI Harcourts: compare search popularity](/demand/nz/compare/nai-harcourts-vs-savills): 10.9% against 3.2% Share of Search.
- [JLL vs NAI Harcourts: compare search popularity](/demand/nz/compare/jll-vs-nai-harcourts): 9.9% against 3.2% Share of Search.

## How did search popularity change for New Zealand commercial real estate agencies in August 2026?

- In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
- In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.
- In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.
- In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
- In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.
- In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Colliers | 47% | 3.7K | +23.2% | Colliers |
| 2 | CBRE | 26.2% | 2K | +17.9% | CBRE |
| 3 | Savills | 10.9% | 850 | +26.9% | Savills |
| 4 | JLL | 9.9% | 770 | +28.3% | JLL |
| 5 | NAI Harcourts | 3.2% | 250 | 0.0% | NAI Harcourts |
| 6 | Knight Frank | 2.7% | 210 | -12.5% | Knight Frank |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Colliers | 4.1K | 52.8% | 1 |
| Oct 2025 | CBRE | 1.7K | 22.3% | 2 |
| Oct 2025 | JLL | 940 | 12% | 3 |
| Oct 2025 | Savills | 520 | 6.6% | 4 |
| Oct 2025 | NAI Harcourts | 290 | 3.7% | 5 |
| Oct 2025 | Knight Frank | 200 | 2.6% | 6 |
| Nov 2025 | Colliers | 3.5K | 49.1% | 1 |
| Nov 2025 | CBRE | 1.8K | 25.2% | 2 |
| Nov 2025 | JLL | 770 | 10.7% | 3 |
| Nov 2025 | Savills | 550 | 7.6% | 4 |
| Nov 2025 | NAI Harcourts | 350 | 4.9% | 5 |
| Nov 2025 | Knight Frank | 180 | 2.5% | 6 |
| Dec 2025 | Colliers | 2.9K | 54.1% | 1 |
| Dec 2025 | CBRE | 1.2K | 22.1% | 2 |
| Dec 2025 | JLL | 530 | 9.9% | 3 |
| Dec 2025 | Savills | 430 | 8% | 4 |
| Dec 2025 | Knight Frank | 190 | 3.5% | 5 |
| Dec 2025 | NAI Harcourts | 130 | 2.4% | 6 |
| Jan 2026 | Colliers | 3K | 48.7% | 1 |
| Jan 2026 | CBRE | 1.7K | 27.5% | 2 |
| Jan 2026 | JLL | 630 | 10.3% | 3 |
| Jan 2026 | Savills | 430 | 7% | 4 |
| Jan 2026 | Knight Frank | 210 | 3.4% | 5 |
| Jan 2026 | NAI Harcourts | 180 | 3% | 6 |
| Feb 2026 | Colliers | 4K | 50.8% | 1 |
| Feb 2026 | CBRE | 2K | 25.6% | 2 |
| Feb 2026 | JLL | 740 | 9.4% | 3 |
| Feb 2026 | Savills | 590 | 7.5% | 4 |
| Feb 2026 | NAI Harcourts | 290 | 3.7% | 5 |
| Feb 2026 | Knight Frank | 240 | 3% | 6 |
| Mar 2026 | Colliers | 4.2K | 47.1% | 1 |
| Mar 2026 | CBRE | 2.4K | 27% | 2 |
| Mar 2026 | JLL | 1.1K | 12.3% | 3 |
| Mar 2026 | Savills | 650 | 7.3% | 4 |
| Mar 2026 | NAI Harcourts | 280 | 3.2% | 5 |
| Mar 2026 | Knight Frank | 270 | 3.1% | 6 |
| Apr 2026 | Colliers | 3.3K | 45.5% | 1 |
| Apr 2026 | CBRE | 1.7K | 23.6% | 2 |
| Apr 2026 | JLL | 920 | 12.5% | 3 |
| Apr 2026 | Savills | 850 | 11.6% | 4 |
| Apr 2026 | Knight Frank | 260 | 3.5% | 5 |
| Apr 2026 | NAI Harcourts | 240 | 3.3% | 6 |
| May 2026 | Colliers | 3.4K | 45.8% | 1 |
| May 2026 | CBRE | 2K | 27.3% | 2 |
| May 2026 | JLL | 740 | 9.9% | 3 |
| May 2026 | Savills | 710 | 9.5% | 4 |
| May 2026 | NAI Harcourts | 290 | 3.9% | 5 |
| May 2026 | Knight Frank | 260 | 3.5% | 6 |
| Jun 2026 | Colliers | 4K | 49.4% | 1 |
| Jun 2026 | CBRE | 2.1K | 25.5% | 2 |
| Jun 2026 | Savills | 840 | 10.4% | 3 |
| Jun 2026 | JLL | 670 | 8.3% | 4 |
| Jun 2026 | Knight Frank | 260 | 3.2% | 5 |
| Jun 2026 | NAI Harcourts | 260 | 3.2% | 6 |
| Jul 2026 | Colliers | 3K | 46% | 1 |
| Jul 2026 | CBRE | 1.7K | 26.8% | 2 |
| Jul 2026 | Savills | 670 | 10.4% | 3 |
| Jul 2026 | JLL | 600 | 9.3% | 4 |
| Jul 2026 | NAI Harcourts | 250 | 3.9% | 5 |
| Jul 2026 | Knight Frank | 240 | 3.7% | 6 |
| Aug 2026 | Colliers | 3.7K | 47% | 1 |
| Aug 2026 | CBRE | 2K | 26.2% | 2 |
| Aug 2026 | Savills | 850 | 10.9% | 3 |
| Aug 2026 | JLL | 770 | 9.9% | 4 |
| Aug 2026 | NAI Harcourts | 250 | 3.2% | 5 |
| Aug 2026 | Knight Frank | 210 | 2.7% | 6 |
| Sep 2026 | CBRE | — | — | — |
| Sep 2026 | Colliers | — | — | — |
| Sep 2026 | JLL | — | — | — |
| Sep 2026 | Knight Frank | — | — | — |
| Sep 2026 | NAI Harcourts | — | — | — |
| Sep 2026 | Savills | — | — | — |

## What is being compared

- **CBRE**: Measured on the search terms “cbre”, “cbre co nz”, “cbre commercial property”, “cbre group”, “cbre lease”, “cbre ltd”, “cbre near me”, “cbre nz”, “cbre office space” and “cbre valuation”, summed into one figure.
- **Colliers**: Measured on the search terms “colliers”, “colliers co nz”, “colliers commercial”, “colliers commercial real estate”, “colliers intl”, “colliers lease”, “colliers near me”, “colliers new zealand”, “colliers nz”, “colliers office space”, “colliers property management”, “colliers queenstown”, “colliers real estate”, “colliers realty” and “john colliers”, summed into one figure.
- **JLL**: Measured on the search terms “jll”, “jll au”, “jll co”, “jll commercial property”, “jll lease”, “jll near me”, “jll nz” and “jll office space”, summed into one figure.
- **Knight Frank**: Measured on the search terms “knight frank”, “knight frank commercial property”, “knight frank commercial real estate”, “knight frank england”, “knight frank near me”, “knight frank new zealand”, “knight frank nz” and “knightfrank”, summed into one figure.
- **NAI Harcourts**: Measured on the search terms “nai harcourts” and “nai harcourts grenadier”, summed into one figure.
- **Savills**: Measured on the search terms “savills”, “savills au”, “savills commercial property”, “savills commercial real estate”, “savills near me”, “savills nz” and “savills online”, summed into one figure.

- [CBRE](/demand/nz/brands/cbre)
- [Colliers](/demand/nz/brands/colliers)
- [JLL](/demand/nz/brands/jll)
- [Knight Frank](/demand/nz/brands/knight-frank)
- [NAI Harcourts](/demand/nz/brands/nai-harcourts)
- [Savills](/demand/nz/brands/savills)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among commercial real estate agencies in New Zealand?

In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set.

## Cite this page

Brandwave. "Commercial real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-commercial-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-commercial-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.