---
title: "Collagen brands in New Zealand: Which brands are most popular in search?"
description: "Compare the collagen supplement brands New Zealanders take. Share of Search among Vital Proteins, Vida Glow, Ancient Nutrition and Nutra-Life Collagen, the collagen brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-collagen-brands"
publisher: "Brandwave"
---

# Collagen brands in New Zealand: Which brands are most popular in search?

Compare the collagen supplement brands New Zealanders take. Share of Search among Vital Proteins, Vida Glow, Ancient Nutrition and Nutra-Life Collagen, the collagen brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Collagen brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vital Proteins, 72.4%

## Which brand is most popular in search among collagen brands in New Zealand?

- In August 2026, Vital Proteins was the most searched among collagen brands in New Zealand, with an estimated 1.5K branded searches and 72.4% estimated Share of Search within this set.
- Vida Glow is in 2nd place, 46.8 percentage points behind at 25.6% Share of Search.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand increased from 58.2% to 72.4%.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand decreased from 38% to 25.6%.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand decreased from 3.2% to 1.5%.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand peaked at 87.2% in July 2026 and was lowest at 58.2% in October 2025.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand peaked at 38% in October 2025 and was lowest at 11.2% in July 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 0.88% in June 2026.
- Across the 11 months ending August 2026, Nutra-Life Collagen’s estimated Share of Search among collagen brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in March 2026.
- Across the 11 months ending August 2026, Nutra-Life Collagen held steady: its estimated Share of Search among collagen brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vital Proteins vs Vida Glow: compare search popularity](/demand/nz/compare/vida-glow-vs-vital-proteins): 72.4% against 25.6% Share of Search.

## How did search popularity change for New Zealand collagen brands in August 2026?

- In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
- In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
- In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vital Proteins | 72.4% | 1.5K | -46.0% | Vital Proteins |
| 2 | Vida Glow | 25.6% | 520 | +48.6% | Vida Glow |
| 3 | Ancient Nutrition | 1.5% | 30 | 0.0% | Ancient Nutrition |
| 4 | Nutra-Life Collagen | 0.49% | 10 | -50.0% | Nutra-Life Collagen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vital Proteins | 920 | 58.2% | 1 |
| Oct 2025 | Vida Glow | 600 | 38% | 2 |
| Oct 2025 | Ancient Nutrition | 50 | 3.2% | 3 |
| Oct 2025 | Nutra-Life Collagen | 10 | 0.63% | 4 |
| Nov 2025 | Vital Proteins | 940 | 61.8% | 1 |
| Nov 2025 | Vida Glow | 520 | 34.2% | 2 |
| Nov 2025 | Ancient Nutrition | 50 | 3.3% | 3 |
| Nov 2025 | Nutra-Life Collagen | 10 | 0.66% | 4 |
| Dec 2025 | Vital Proteins | 710 | 65.7% | 1 |
| Dec 2025 | Vida Glow | 310 | 28.7% | 2 |
| Dec 2025 | Ancient Nutrition | 40 | 3.7% | 3 |
| Dec 2025 | Nutra-Life Collagen | 20 | 1.9% | 4 |
| Jan 2026 | Vital Proteins | 1.1K | 64.6% | 1 |
| Jan 2026 | Vida Glow | 520 | 31.7% | 2 |
| Jan 2026 | Ancient Nutrition | 50 | 3% | 3 |
| Jan 2026 | Nutra-Life Collagen | 10 | 0.61% | 4 |
| Feb 2026 | Vital Proteins | 1.1K | 72% | 1 |
| Feb 2026 | Vida Glow | 390 | 24.8% | 2 |
| Feb 2026 | Ancient Nutrition | 30 | 1.9% | 3 |
| Feb 2026 | Nutra-Life Collagen | 20 | 1.3% | 4 |
| Mar 2026 | Vital Proteins | 1.6K | 75.2% | 1 |
| Mar 2026 | Vida Glow | 440 | 21.4% | 2 |
| Mar 2026 | Ancient Nutrition | 60 | 2.9% | 3 |
| Mar 2026 | Nutra-Life Collagen | 10 | 0.49% | 4 |
| Apr 2026 | Vital Proteins | 1.6K | 77.8% | 1 |
| Apr 2026 | Vida Glow | 400 | 19.7% | 2 |
| Apr 2026 | Ancient Nutrition | 40 | 2% | 3 |
| Apr 2026 | Nutra-Life Collagen | 10 | 0.49% | 4 |
| May 2026 | Vital Proteins | 2.9K | 86.7% | 1 |
| May 2026 | Vida Glow | 390 | 11.5% | 2 |
| May 2026 | Ancient Nutrition | 40 | 1.2% | 3 |
| May 2026 | Nutra-Life Collagen | 20 | 0.59% | 4 |
| Jun 2026 | Vital Proteins | 3K | 86.8% | 1 |
| Jun 2026 | Vida Glow | 390 | 11.4% | 2 |
| Jun 2026 | Ancient Nutrition | 30 | 0.88% | 3 |
| Jun 2026 | Nutra-Life Collagen | 30 | 0.88% | 4 |
| Jul 2026 | Vital Proteins | 2.7K | 87.2% | 1 |
| Jul 2026 | Vida Glow | 350 | 11.2% | 2 |
| Jul 2026 | Ancient Nutrition | 30 | 0.96% | 3 |
| Jul 2026 | Nutra-Life Collagen | 20 | 0.64% | 4 |
| Aug 2026 | Vital Proteins | 1.5K | 72.4% | 1 |
| Aug 2026 | Vida Glow | 520 | 25.6% | 2 |
| Aug 2026 | Ancient Nutrition | 30 | 1.5% | 3 |
| Aug 2026 | Nutra-Life Collagen | 10 | 0.49% | 4 |
| Sep 2026 | Ancient Nutrition | — | — | — |
| Sep 2026 | Nutra-Life Collagen | — | — | — |
| Sep 2026 | Vida Glow | — | — | — |
| Sep 2026 | Vital Proteins | — | — | — |

## What is being compared

- **Ancient Nutrition**: Measured on the search terms “ancient nutrition collagen”, “ancient nutrition collagen powder” and “ancient nutrition multi collagen protein”, summed into one figure.
- **Nutra-Life Collagen**: Measured on the search terms “nutra life collagen” and “nutralife collagen”, summed into one figure.
- **Vida Glow**: Measured on the search terms “vida glow”, “vida glow collagen”, “vida glow collagen powder”, “vida glow marine collagen”, “vida glow near me”, “vida glow nz”, “vidaglow” and “vidaglow collagen”, summed into one figure.
- **Vital Proteins**: Measured on the search terms “collagen creamer vital proteins”, “vital proteins”, “vital proteins collagen”, “vital proteins collagen drink”, “vital proteins collagen peptides”, “vital proteins collagen peptides powder”, “vital proteins collagen powder”, “vital proteins marine collagen”, “vital proteins near me”, “vital proteins nz”, “vitalproteins”, “vitalproteins collagen” and “vitalproteins com”, summed into one figure.

- [Ancient Nutrition](/demand/nz/brands/ancient-nutrition)
- [Nutra-Life Collagen](/demand/nz/brands/nutra-life-collagen)
- [Vida Glow](/demand/nz/brands/vida-glow)
- [Vital Proteins](/demand/nz/brands/vital-proteins)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among collagen brands in New Zealand?

In August 2026, Vital Proteins was the most searched among collagen brands in New Zealand, with an estimated 1.5K branded searches and 72.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Collagen brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-collagen-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-collagen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.