---
title: "Coffee pod brands in New Zealand: Which are searched most?"
description: "Compare the coffee pod brands brands people buy. Share of Search among Starbucks, Nespresso, L'OR and Dolce Gusto, the coffee pod brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-pod-brands"
publisher: "Brandwave"
---

# Coffee pod brands in New Zealand: Which are searched most?

Compare the coffee pod brands brands people buy. Share of Search among Starbucks, Nespresso, L'OR and Dolce Gusto, the coffee pod brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee pod brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Starbucks, 70.9%

## Which brand is most popular in search among coffee pod brands in New Zealand?

- In September 2026, Starbucks was the most searched among coffee pod brands in New Zealand, with an estimated 46.6K branded searches, 70.9% of all searches for the four we track.
- Nespresso is in 2nd place, 43 percentage points behind at 27.8%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand increased from 68.5% to 70.9%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand peaked at 75% in February 2026 and was lowest at 63.1% in May 2026.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 24.1% in February 2026.
- Across the 12 months ending September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.
- Across the 12 months ending September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.

## Top coffee pod brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Nespresso, L'OR and Dolce Gusto appeared every time. L'OR was recommended most often, coming first in two out of three answers. Nespresso was second, and Dolce Gusto was third. Starbucks, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| L'OR | 1st | 3 of 3 | 3 of 3 |
| Nespresso | 2nd | 3 of 3 | 3 of 3 |
| Dolce Gusto | 3rd | 3 of 3 | 3 of 3 |
| Starbucks | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about coffee pod brands

- Asked ChatGPT "Which coffee pod brand should I buy in New Zealand?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto
- Asked ChatGPT "What are the best coffee pod brands in New Zealand?": 1. Nespresso, 2. L'OR, 3. Dolce Gusto
- Asked ChatGPT "What's the best coffee pod brand in New Zealand for quick morning coffee?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto

Not named in any answer: Starbucks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Starbucks vs Nespresso: compare search popularity](/demand/nz/compare/nespresso-vs-starbucks): 70.9% against 27.8% Share of Search.

## How did search popularity change for New Zealand coffee pod brands in September 2026?

- In September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.
- In September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 70.9% | 46.6K | -4.4% | Starbucks |
| 2 | Nespresso | 27.8% | 18.3K | -2.9% | Nespresso |
| 3 | L'OR | 0.67% | 440 | +10.0% | L'OR |
| 4 | Dolce Gusto | 0.64% | 420 | 0.0% | Nestlé |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 45.3K | 68.5% | 1 |
| Oct 2025 | Nespresso | 19.9K | 30.2% | 2 |
| Oct 2025 | Dolce Gusto | 510 | 0.77% | 3 |
| Oct 2025 | L'OR | 360 | 0.55% | 4 |
| Nov 2025 | Starbucks | 55.3K | 70% | 1 |
| Nov 2025 | Nespresso | 22.7K | 28.8% | 2 |
| Nov 2025 | Dolce Gusto | 510 | 0.65% | 3 |
| Nov 2025 | L'OR | 400 | 0.51% | 4 |
| Dec 2025 | Starbucks | 55.7K | 68.2% | 1 |
| Dec 2025 | Nespresso | 25.1K | 30.7% | 2 |
| Dec 2025 | Dolce Gusto | 620 | 0.76% | 3 |
| Dec 2025 | L'OR | 330 | 0.4% | 4 |
| Jan 2026 | Starbucks | 54.1K | 71.2% | 1 |
| Jan 2026 | Nespresso | 21K | 27.7% | 2 |
| Jan 2026 | Dolce Gusto | 430 | 0.57% | 3 |
| Jan 2026 | L'OR | 400 | 0.53% | 4 |
| Feb 2026 | Starbucks | 53.8K | 75% | 1 |
| Feb 2026 | Nespresso | 17.3K | 24.1% | 2 |
| Feb 2026 | Dolce Gusto | 350 | 0.49% | 3 |
| Feb 2026 | L'OR | 320 | 0.45% | 4 |
| Mar 2026 | Starbucks | 54.1K | 74.6% | 1 |
| Mar 2026 | Nespresso | 17.7K | 24.3% | 2 |
| Mar 2026 | Dolce Gusto | 410 | 0.56% | 3 |
| Mar 2026 | L'OR | 390 | 0.54% | 4 |
| Apr 2026 | Starbucks | 44.8K | 69.5% | 1 |
| Apr 2026 | Nespresso | 18.9K | 29.3% | 2 |
| Apr 2026 | Dolce Gusto | 430 | 0.67% | 3 |
| Apr 2026 | L'OR | 340 | 0.53% | 4 |
| May 2026 | Starbucks | 38.2K | 63.1% | 1 |
| May 2026 | Nespresso | 21.5K | 35.5% | 2 |
| May 2026 | L'OR | 450 | 0.74% | 3 |
| May 2026 | Dolce Gusto | 410 | 0.68% | 4 |
| Jun 2026 | Starbucks | 37.4K | 66.5% | 1 |
| Jun 2026 | Nespresso | 18K | 32.1% | 2 |
| Jun 2026 | Dolce Gusto | 410 | 0.73% | 3 |
| Jun 2026 | L'OR | 370 | 0.66% | 4 |
| Jul 2026 | Starbucks | 37.6K | 66.1% | 1 |
| Jul 2026 | Nespresso | 18.4K | 32.4% | 2 |
| Jul 2026 | L'OR | 450 | 0.79% | 3 |
| Jul 2026 | Dolce Gusto | 420 | 0.74% | 4 |
| Aug 2026 | Starbucks | 48.8K | 71.3% | 1 |
| Aug 2026 | Nespresso | 18.9K | 27.5% | 2 |
| Aug 2026 | Dolce Gusto | 420 | 0.61% | 3 |
| Aug 2026 | L'OR | 400 | 0.58% | 4 |
| Sep 2026 | Starbucks | 46.6K | 70.9% | 1 |
| Sep 2026 | Nespresso | 18.3K | 27.8% | 2 |
| Sep 2026 | L'OR | 440 | 0.67% | 3 |
| Sep 2026 | Dolce Gusto | 420 | 0.64% | 4 |

## What is being compared

- **Dolce Gusto**: Measured on the search terms “dolce gusto”, “dolce gusto cleaning” and “dolcegusto”, summed into one figure.
- **L'OR**: Measured on the search terms “l or”, “lor” and “lor coffee”, summed into one figure.
- **Nespresso**: Measured on the search terms “200 nespresso pods”, “a nespresso machine”, “about nespresso coffee”, “aeroccino 4 nespresso”, “aged sumatra nespresso”, “aguila nespresso 220”, “aguila nespresso machine”, “all nespresso machines”, “arondio nespresso”, “automatic nespresso”, “barista machine nespresso”, “barista nespresso machine”, “bianco delicato nespresso”, “bianco leggero nespresso”, “big nespresso machine”, “biggest nespresso machine”, “breville nespresso”, “breville nespresso machine”, “breville nespresso vertuoplus”, “buy nespresso vertuo”, “café lungo nespresso”, “cappuccino nespresso vertuo”, “caramel cookie nespresso”, “caramelito nespresso”, “ciocattino nespresso”, “cocoa truffle nespresso”, “coffee corner nespresso”, “compact nespresso”, “congo nespresso”, “creatista plus nespresso”, “delonghi nespresso machine”, “design nespresso machine”, “digital nespresso machine”, “dulsao nespresso”, “elvazio nespresso”, “essenza plus nespresso”, “fancy nespresso machine”, “first nespresso machine”, “fortissio lungo nespresso”, “giornio nespresso”, “gran maestria nespresso”, “ice forte nespresso”, “iced forte nespresso”, “infiniment gourmand nespresso”, “integrated nespresso machine”, “jean dujardin nespresso”, “latte pods nespresso”, “lattissima one nespresso”, “le cube nespresso”, “leggero nespresso”, “maestria nespresso”, “miami espresso nespresso”, “miami nespresso”, “momento nespresso”, “momento nespresso machine”, “nespreso”, “nespresso”, “nespresso aeroccino 2”, “nespresso aeroccino plus”, “nespresso aged sumatra”, “nespresso all models”, “nespresso altissio decaffeinato”, “nespresso alto”, “nespresso amaretti”, “nespresso americano machine”, “nespresso arabica”, “nespresso automatic”, “nespresso automatic machine”, “nespresso bianco”, “nespresso bianco delicato”, “nespresso bianco forte”, “nespresso bianco intenso”, “nespresso bianco leggero”, “nespresso bianco piccolo”, “nespresso bundle sale”, “nespresso business solutions”, “nespresso calendar”, “nespresso cappuccino maker”, “nespresso capsule delivery”, “nespresso capsule machine”, “nespresso capsule machines”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso capsules promotion”, “nespresso caramel cookie”, “nespresso caramel macchiato”, “nespresso chrome”, “nespresso citiz”, “nespresso citiz chrome”, “nespresso classic”, “nespresso cocoa truffle”, “nespresso coffee bundle”, “nespresso coffee capsules”, “nespresso coffee espresso”, “nespresso coffee range”, “nespresso compact”, “nespresso congo”, “nespresso creatista”, “nespresso creatista plus”, “nespresso creatista pro”, “nespresso creme brulee”, “nespresso cuban coffee”, “nespresso cube”, “nespresso cyber monday”, “nespresso delonghi”, “nespresso delonghi pixie”, “nespresso design”, “nespresso easy machine”, “nespresso envivo lungo”, “nespresso essenza”, “nespresso ethiopia”, “nespresso evoluo”, “nespresso expert”, “nespresso expert machine”, “nespresso finezzo”, “nespresso for one”, “nespresso forest fruit”, “nespresso fortissio lungo”, “nespresso freddo”, “nespresso freddo delicato”, “nespresso galapagos”, “nespresso gran lungo”, “nespresso gran maestria”, “nespresso ground coffee”, “nespresso hazelino muffin”, “nespresso hotel”, “nespresso hotel machine”, “nespresso ice forte”, “nespresso iced forte”, “nespresso il caffe”, “nespresso indriya”, “nespresso industrial”, “nespresso infiniment gourmand”, “nespresso ispirazione italiana”, “nespresso jean dujardin”, “nespresso latest model”, “nespresso latte machine”, “nespresso lattissima”, “nespresso lattissima one”, “nespresso lattissima plus”, “nespresso le cube”, “nespresso linizio lungo”, “nespresso lungo forte”, “nespresso lungo leggero”, “nespresso macchiato”, “nespresso machine”, “nespresso machine automatic”, “nespresso machine barista”, “nespresso machine basic”, “nespresso machine compact”, “nespresso machine corporate”, “nespresso machine design”, “nespresso machine digital”, “nespresso machine momento”, “nespresso machine options”, “nespresso machine package”, “nespresso machine range”, “nespresso machine ranking”, “nespresso machine recommendations”, “nespresso machine simple”, “nespresso machine upgrade”, “nespresso machine versions”, “nespresso machine vertuo”, “nespresso momento 120”, “nespresso momento 200”, “nespresso momento capsules”, “nespresso momento coffee”, “nespresso momento machine”, “nespresso momento milk”, “nespresso momento pods”, “nespresso nearby”, “nespresso next machine”, “nespresso office pods”, “nespresso one lattissima”, “nespresso one touch”, “nespresso options”, “nespresso organic”, “nespresso over ice”, “nespresso pay monthly”, “nespresso peppermint pinwheel”, “nespresso peru organic”, “nespresso pixie sale”, “nespresso pixie titan”, “nespresso plus machine”, “nespresso pod machine”, “nespresso pod selection”, “nespresso pour over”, “nespresso quality”, “nespresso raspberry”, “nespresso retailers”, “nespresso ristretto machine”, “nespresso sale vertuo”, “nespresso selection”, “nespresso shanghai lungo”, “nespresso single serve”, “nespresso solutions business”, “nespresso standard”, “nespresso starter”, “nespresso starter pack”, “nespresso sumatra”, “nespresso the office”, “nespresso toccanto”, “nespresso tokyo”, “nespresso touch screen”, “nespresso tropical coconut”, “nespresso vanilio”, “nespresso vending machine”, “nespresso vertuo”, “nespresso vertuo buy”, “nespresso vertuo cappuccino”, “nespresso vertuo chrome”, “nespresso vertuo deluxe”, “nespresso vertuo espresso”, “nespresso vertuo evoluo”, “nespresso vertuo machine”, “nespresso vertuo nespresso”, “nespresso vertuo next”, “nespresso vertuo titan”, “nespresso vertuo used”, “nespresso vienna”, “nespresso vivalto lungo”, “nespresso vivida”, “nespresso volluto decaffeinato”, “nespresso welcome kit”, “nespresso with aeroccino”, “nespresso with steamer”, “nespresso with timer”, “nespresso world explorations”, “nesspresso”, “one cup nespresso”, “paris nespresso”, “peppermint pinwheel nespresso”, “personal nespresso machine”, “peru organic nespresso”, “pierre herme nespresso”, “pod coffee nespresso”, “pod machine nespresso”, “pod nespresso machine”, “popular nespresso machine”, “pumpkin nespresso”, “reviving origins nespresso”, “rosabaya nespresso”, “shanghai lungo nespresso”, “smart nespresso machine”, “standard nespresso machine”, “standard nespresso pods”, “starter pack nespresso”, “the nespresso machine”, “the nespresso vertuo”, “toccanto nespresso”, “tokyo nespresso”, “tropical coconut nespresso”, “used nespresso”, “vertuo nespresso sale” and “vivida nespresso”, summed into one figure.
- **Starbucks**: Measured on the search terms “starbucks”, “starbucks company”, “starbucks cups”, “starbucks drinks”, “starbucks gift card”, “starbucks matcha”, “starbucks nespresso pods”, “starbucks pods”, “starbucks pumpkin spice”, “starbucks tumbler”, “starbucks unicorn frappuccino” and “starbucks westgate”, summed into one figure.

- [Dolce Gusto](/demand/nz/brands/dolce-gusto)
- [L'OR](/demand/nz/brands/lor)
- [Nespresso](/demand/nz/brands/nespresso)
- [Starbucks](/demand/nz/brands/starbucks)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee pod brands in New Zealand?

In September 2026, Starbucks was the most searched among coffee pod brands in New Zealand, with an estimated 46.6K branded searches, 70.9% of all searches for the four we track.

## Cite this page

Brandwave. "Coffee pod brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-coffee-pod-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-pod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.