--- title: "Breville vs De'Longhi: Which is searched more in New Zealand?" description: "Is Breville or De'Longhi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands/compare/breville-vs-delonghi" publisher: "Brandwave" --- # Breville vs De'Longhi: Which is searched more in New Zealand? Is Breville or De'Longhi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and De'Longhi - **Competitive set**: Coffee machine brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 39.2% - **De'Longhi Share of Search**: 10.4% ## Is Breville or De'Longhi more popular in search? - In September 2026, Breville had more branded searches than De'Longhi among coffee machine brands in New Zealand. Breville had about 23,200 branded searches, while De'Longhi had 6,170. Breville made up 39.2% of all coffee machine brand searches we track, and De'Longhi accounted for 10.4%. - Breville was ahead of De'Longhi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in New Zealand moved from 36.2% to 39.2%, and its estimated monthly branded searches moved from 19.8K to 23.2K. - Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in New Zealand moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 4.8K to 6.2K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Breville appeared in all three answers. De'Longhi was mentioned in two out of three: in two of the three ChatGPT answers. Breville was listed before De'Longhi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 3 of 3 | | De'Longhi | 2nd | 2 of 3 | 2 of 3 | | Gaggia | 3rd | 3 of 3 | 3 of 3 | | Jura | 4th | 2 of 3 | 2 of 3 | | Rocket Espresso | 5th | 2 of 3 | 2 of 3 | | Nespresso | 6th | 1 of 3 | 1 of 3 | | La Marzocco | 7th | 1 of 3 | 1 of 3 | | Sunbeam | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine brand should I buy in New Zealand?": 1. Breville, 2. De'Longhi, 3. Jura, 4. Gaggia - Asked ChatGPT "What are the best coffee machine brands in New Zealand?": 1. Breville, 2. De'Longhi, 3. Jura, 4. Gaggia, 5. Rocket Espresso, 6. Nespresso, 7. La Marzocco - Asked ChatGPT "What's the best coffee machine brand in New Zealand for home espresso?": 1. Breville, 2. Gaggia, 3. Rocket Espresso Not named in any answer: Sunbeam. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand coffee machine brands in September 2026? - In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches. - In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.8K | 36.2% | 2 | 4.8K | 8.8% | 3 | | Nov 2025 | 24.3K | 38.5% | 2 | 5.3K | 8.5% | 3 | | Dec 2025 | 24.3K | 35.5% | 2 | 5.8K | 8.5% | 3 | | Jan 2026 | 20.2K | 35.3% | 2 | 5.1K | 9% | 3 | | Feb 2026 | 16.2K | 34.9% | 2 | 4.3K | 9.2% | 3 | | Mar 2026 | 17.4K | 35.5% | 2 | 4.8K | 9.9% | 3 | | Apr 2026 | 21.3K | 37.3% | 2 | 6.2K | 10.8% | 3 | | May 2026 | 22.9K | 36.9% | 2 | 6.9K | 11.1% | 3 | | Jun 2026 | 22.3K | 38.6% | 1 | 6.6K | 11.4% | 3 | | Jul 2026 | 25K | 39.8% | 1 | 7.1K | 11.3% | 3 | | Aug 2026 | 21.9K | 36.3% | 2 | 7.3K | 12.1% | 3 | | Sep 2026 | 23.2K | 39.2% | 1 | 6.2K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville coffee machine”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville milk frother”, “breville oracle” and “breville pods”, summed into one figure. - **De'Longhi**: Measured on the search terms “de longhi”, “de longhi pods”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo”, “delonghi pods” and “espresso delonghi machine”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [De'Longhi profile](/demand/nz/brands/delonghi) - [All coffee machine brands in New Zealand](/demand/nz/categories/nz-coffee-machine-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or De'Longhi more popular in search? In September 2026, Breville had more branded searches than De'Longhi among coffee machine brands in New Zealand. Breville had about 23,200 branded searches, while De'Longhi had 6,170. Breville made up 39.2% of all coffee machine brand searches we track, and De'Longhi accounted for 10.4%. ## Cite this page Brandwave. "Breville vs De'Longhi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands/compare/breville-vs-delonghi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands/compare/breville-vs-delonghi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.