---
title: "Coffee machine brands in New Zealand: Which brands are most popular in search?"
description: "Compare the coffee machine brands New Zealanders buy for home. Share of Search among Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco and Jura, the coffee machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands"
publisher: "Brandwave"
---

# Coffee machine brands in New Zealand: Which brands are most popular in search?

Compare the coffee machine brands New Zealanders buy for home. Share of Search among Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco and Jura, the coffee machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee machine brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nespresso, 35.9%

## Which brand is most popular in search among coffee machine brands in New Zealand?

- In August 2026, Nespresso was the most searched among coffee machine brands in New Zealand, with an estimated 32.2K branded searches and 35.9% estimated Share of Search within this set.
- Breville is in 2nd place, 3.5 percentage points behind at 32.4% Share of Search.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand decreased from 41.6% to 35.9%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand increased from 30.8% to 32.4%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand increased from 14.3% to 16.9%.
- Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand increased from 4.1% to 5.9%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand peaked at 44% in February 2026 and was lowest at 33.9% in July 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand peaked at 36.1% in July 2026 and was lowest at 30.6% in February 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand peaked at 17.7% in April 2026 and was lowest at 12.5% in February 2026.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand peaked at 8.9% in December 2025 and was lowest at 7.2% in May 2026.
- Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand peaked at 5.9% in August 2026 and was lowest at 3.4% in December 2025.
- Across the 11 months ending August 2026, Sunbeam and Jura held steady: their estimated Share of Search among coffee machine brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs Breville: compare search popularity](/demand/nz/compare/breville-vs-nespresso): 35.9% against 32.4% Share of Search.
- [Nespresso vs De'Longhi: compare search popularity](/demand/nz/compare/delonghi-vs-nespresso): 35.9% against 16.9% Share of Search.
- [Nespresso vs Sunbeam: compare search popularity](/demand/nz/compare/nespresso-vs-sunbeam): 35.9% against 8.5% Share of Search.
- [Nespresso vs La Marzocco: compare search popularity](/demand/nz/compare/la-marzocco-vs-nespresso): 35.9% against 5.9% Share of Search.
- [Breville vs De'Longhi: compare search popularity](/demand/nz/compare/breville-vs-delonghi): 32.4% against 16.9% Share of Search.
- [Breville vs Sunbeam: compare search popularity](/demand/nz/compare/breville-vs-sunbeam): 32.4% against 8.5% Share of Search.
- [Breville vs La Marzocco: compare search popularity](/demand/nz/compare/breville-vs-la-marzocco): 32.4% against 5.9% Share of Search.
- [De'Longhi vs Sunbeam: compare search popularity](/demand/nz/compare/delonghi-vs-sunbeam): 16.9% against 8.5% Share of Search.
- [De'Longhi vs La Marzocco: compare search popularity](/demand/nz/compare/delonghi-vs-la-marzocco): 16.9% against 5.9% Share of Search.
- [Sunbeam vs La Marzocco: compare search popularity](/demand/nz/compare/la-marzocco-vs-sunbeam): 8.5% against 5.9% Share of Search.

## How did search popularity change for New Zealand coffee machine brands in August 2026?

- In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.
- In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
- In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.
- La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.
- Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.
- Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 35.9% | 32.2K | +1.0% | Nespresso |
| 2 | Breville | 32.4% | 29.1K | -14.3% | Breville |
| 3 | De'Longhi | 16.9% | 15.2K | +2.9% | De'Longhi |
| 4 | Sunbeam | 8.5% | 7.6K | -3.5% | Sunbeam |
| 5 | La Marzocco | 5.9% | 5.3K | +4.2% | La Marzocco |
| 6 | Jura | 0.45% | 400 | -13.0% | Jura |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 34.4K | 41.6% | 1 |
| Oct 2025 | Breville | 25.4K | 30.8% | 2 |
| Oct 2025 | De'Longhi | 11.8K | 14.3% | 3 |
| Oct 2025 | Sunbeam | 7.3K | 8.8% | 4 |
| Oct 2025 | La Marzocco | 3.4K | 4.1% | 5 |
| Oct 2025 | Jura | 330 | 0.4% | 6 |
| Nov 2025 | Nespresso | 37.5K | 40.9% | 1 |
| Nov 2025 | Breville | 31.3K | 34.1% | 2 |
| Nov 2025 | De'Longhi | 11.5K | 12.6% | 3 |
| Nov 2025 | Sunbeam | 7.5K | 8.2% | 4 |
| Nov 2025 | La Marzocco | 3.4K | 3.7% | 5 |
| Nov 2025 | Jura | 450 | 0.49% | 6 |
| Dec 2025 | Nespresso | 44K | 43.5% | 1 |
| Dec 2025 | Breville | 31.1K | 30.8% | 2 |
| Dec 2025 | De'Longhi | 13.2K | 13% | 3 |
| Dec 2025 | Sunbeam | 9K | 8.9% | 4 |
| Dec 2025 | La Marzocco | 3.4K | 3.4% | 5 |
| Dec 2025 | Jura | 330 | 0.33% | 6 |
| Jan 2026 | Nespresso | 35.9K | 42.4% | 1 |
| Jan 2026 | Breville | 26.4K | 31.1% | 2 |
| Jan 2026 | De'Longhi | 11.3K | 13.3% | 3 |
| Jan 2026 | Sunbeam | 7.3K | 8.6% | 4 |
| Jan 2026 | La Marzocco | 3.5K | 4.2% | 5 |
| Jan 2026 | Jura | 310 | 0.37% | 6 |
| Feb 2026 | Nespresso | 30.3K | 44% | 1 |
| Feb 2026 | Breville | 21K | 30.6% | 2 |
| Feb 2026 | De'Longhi | 8.6K | 12.5% | 3 |
| Feb 2026 | Sunbeam | 5.5K | 8% | 4 |
| Feb 2026 | La Marzocco | 3.1K | 4.5% | 5 |
| Feb 2026 | Jura | 280 | 0.41% | 6 |
| Mar 2026 | Nespresso | 30.6K | 41.6% | 1 |
| Mar 2026 | Breville | 22.7K | 30.8% | 2 |
| Mar 2026 | De'Longhi | 10.6K | 14.5% | 3 |
| Mar 2026 | Sunbeam | 5.8K | 7.8% | 4 |
| Mar 2026 | La Marzocco | 3.6K | 5% | 5 |
| Mar 2026 | Jura | 260 | 0.35% | 6 |
| Apr 2026 | Nespresso | 32K | 37.3% | 1 |
| Apr 2026 | Breville | 27.4K | 31.9% | 2 |
| Apr 2026 | De'Longhi | 15.2K | 17.7% | 3 |
| Apr 2026 | Sunbeam | 6.7K | 7.8% | 4 |
| Apr 2026 | La Marzocco | 4.2K | 4.9% | 5 |
| Apr 2026 | Jura | 320 | 0.37% | 6 |
| May 2026 | Nespresso | 35.3K | 38.7% | 1 |
| May 2026 | Breville | 29.8K | 32.7% | 2 |
| May 2026 | De'Longhi | 15.1K | 16.5% | 3 |
| May 2026 | Sunbeam | 6.6K | 7.2% | 4 |
| May 2026 | La Marzocco | 4K | 4.4% | 5 |
| May 2026 | Jura | 380 | 0.42% | 6 |
| Jun 2026 | Nespresso | 31.6K | 36.2% | 1 |
| Jun 2026 | Breville | 29.8K | 34.2% | 2 |
| Jun 2026 | De'Longhi | 13.9K | 16% | 3 |
| Jun 2026 | Sunbeam | 7K | 8.1% | 4 |
| Jun 2026 | La Marzocco | 4.5K | 5.2% | 5 |
| Jun 2026 | Jura | 370 | 0.42% | 6 |
| Jul 2026 | Breville | 34K | 36.1% | 1 |
| Jul 2026 | Nespresso | 31.9K | 33.9% | 2 |
| Jul 2026 | De'Longhi | 14.7K | 15.6% | 3 |
| Jul 2026 | Sunbeam | 7.9K | 8.4% | 4 |
| Jul 2026 | La Marzocco | 5.1K | 5.4% | 5 |
| Jul 2026 | Jura | 460 | 0.49% | 6 |
| Aug 2026 | Nespresso | 32.2K | 35.9% | 1 |
| Aug 2026 | Breville | 29.1K | 32.4% | 2 |
| Aug 2026 | De'Longhi | 15.2K | 16.9% | 3 |
| Aug 2026 | Sunbeam | 7.6K | 8.5% | 4 |
| Aug 2026 | La Marzocco | 5.3K | 5.9% | 5 |
| Aug 2026 | Jura | 400 | 0.45% | 6 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | De'Longhi | — | — | — |
| Sep 2026 | Jura | — | — | — |
| Sep 2026 | La Marzocco | — | — | — |
| Sep 2026 | Nespresso | — | — | — |
| Sep 2026 | Sunbeam | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de longhi”, “de longhi coffee machine”, “de longhi magnifica start”, “de longhi pods”, “delonghi”, “delonghi automatic coffee machine”, “delonghi coffee machine”, “delonghi coffee machine descaler”, “delonghi com”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi la specialista arte”, “delonghi magnifica”, “delonghi magnifica coffee machine”, “delonghi magnifica evo”, “delonghi magnifica evo coffee machine”, “delonghi nz”, “delonghi online”, “delonghi pods” and “espresso delonghi machine”, summed into one figure.
- **Jura**: Measured on the search terms “jura coffee machine”, “jura e8 coffee machine”, “jura espresso machine” and “jura z10 coffee machine”, summed into one figure.
- **La Marzocco**: Measured on the search terms “coffee maker la marzocco”, “la marzocco”, “la marzocco coffee machine commercial”, “la marzocco espresso maker”, “la marzocco gs3”, “la marzocco home coffee machine”, “la marzocco linea”, “la marzocco linea micra”, “la marzocco linea micra espresso machine”, “la marzocco machine”, “la marzocco near me”, “la marzocco new zealand”, “la marzocco nz”, “lamarzocco”, “lamarzocco com”, “lamarzocco grinder”, “lamarzocco home”, “lamarzocco micra” and “lamarzocco nz”, summed into one figure.
- **Nespresso**: Measured on the search terms “coffee capsules for nespresso”, “creatista plus nespresso”, “descaler for nespresso machine”, “nespresso”, “nespresso beans”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso coffee”, “nespresso coffee machine”, “nespresso coffee pods”, “nespresso com”, “nespresso creatista”, “nespresso descaler”, “nespresso espresso machine”, “nespresso lattissima”, “nespresso machine”, “nespresso near me”, “nespresso nz”, “nespresso online”, “nespresso pods”, “nespresso vertuo”, “nespresso vertuo coffee machine” and “nespresso vertuo machine”, summed into one figure.
- **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [De'Longhi](/demand/nz/brands/delonghi)
- [Jura](/demand/nz/brands/jura)
- [La Marzocco](/demand/nz/brands/la-marzocco)
- [Nespresso](/demand/nz/brands/nespresso)
- [Sunbeam](/demand/nz/brands/sunbeam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee machine brands in New Zealand?

In August 2026, Nespresso was the most searched among coffee machine brands in New Zealand, with an estimated 32.2K branded searches and 35.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Coffee machine brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.