---
title: "Coffee chains in New Zealand: Which brands are most popular in search?"
description: "Compare the café chains New Zealanders visit for coffee and a bite to eat. Share of Search among Starbucks, Columbus Coffee, The Coffee Club, Muffin Break, Robert Harris, Mojo Coffee and Esquires, the coffee chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-chains"
publisher: "Brandwave"
---

# Coffee chains in New Zealand: Which brands are most popular in search?

Compare the café chains New Zealanders visit for coffee and a bite to eat. Share of Search among Starbucks, Columbus Coffee, The Coffee Club, Muffin Break, Robert Harris, Mojo Coffee and Esquires, the coffee chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee chains
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Starbucks, 53.8%

## Which brand is most popular in search among coffee chains in New Zealand?

- In August 2026, Starbucks was the most searched among coffee chains in New Zealand, with an estimated 71.3K branded searches and 53.8% estimated Share of Search within this set.
- Columbus Coffee is in 2nd place, 30.6 percentage points behind at 23.2% Share of Search.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand increased from 50.7% to 53.8%.
- Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand decreased from 17% to 14.6%.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand peaked at 56.1% in November 2025 and was lowest at 48.2% in May 2026.
- Across the 11 months ending August 2026, Columbus Coffee’s estimated Share of Search among coffee chains in New Zealand peaked at 26.2% in February 2026 and was lowest at 21.1% in November 2025.
- Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand peaked at 17.5% in July 2026 and was lowest at 13.2% in March 2026.
- Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand peaked at 5.5% in July 2026 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Mojo Coffee rose from 7th to 6th among coffee chains in New Zealand.
- Across the 11 months ending August 2026, Esquires fell from 6th to 7th among coffee chains in New Zealand.
- Across the 11 months ending August 2026, Columbus Coffee, Muffin Break and Robert Harris held steady: their estimated Share of Search among coffee chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Starbucks vs Columbus Coffee: compare search popularity](/demand/nz/compare/columbus-coffee-vs-starbucks): 53.8% against 23.2% Share of Search.
- [Starbucks vs The Coffee Club: compare search popularity](/demand/nz/compare/starbucks-vs-the-coffee-club): 53.8% against 14.6% Share of Search.
- [Starbucks vs Muffin Break: compare search popularity](/demand/nz/compare/muffin-break-vs-starbucks): 53.8% against 4.9% Share of Search.
- [Columbus Coffee vs The Coffee Club: compare search popularity](/demand/nz/compare/columbus-coffee-vs-the-coffee-club): 23.2% against 14.6% Share of Search.
- [Columbus Coffee vs Muffin Break: compare search popularity](/demand/nz/compare/columbus-coffee-vs-muffin-break): 23.2% against 4.9% Share of Search.
- [The Coffee Club vs Muffin Break: compare search popularity](/demand/nz/compare/muffin-break-vs-the-coffee-club): 14.6% against 4.9% Share of Search.

## How did search popularity change for New Zealand coffee chains in August 2026?

- In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
- In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
- In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
- In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
- Estimated monthly branded searches for Mojo Coffee in New Zealand fell 15.7% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 53.8% | 71.3K | +22.4% | Starbucks |
| 2 | Columbus Coffee | 23.2% | 30.8K | +1.2% | Columbus Coffee |
| 3 | The Coffee Club | 14.6% | 19.4K | -8.2% | The Coffee Club |
| 4 | Muffin Break | 4.9% | 6.4K | -2.0% | Muffin Break |
| 5 | Robert Harris | 1.8% | 2.4K | +13.1% | Robert Harris |
| 6 | Mojo Coffee | 0.89% | 1.2K | +13.5% | Mojo Coffee |
| 7 | Esquires | 0.77% | 1K | +8.5% | Esquires |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 65.9K | 50.7% | 1 |
| Oct 2025 | Columbus Coffee | 30.6K | 23.6% | 2 |
| Oct 2025 | The Coffee Club | 22.1K | 17% | 3 |
| Oct 2025 | Muffin Break | 6.5K | 5% | 4 |
| Oct 2025 | Robert Harris | 1.9K | 1.5% | 5 |
| Oct 2025 | Esquires | 1.4K | 1.1% | 6 |
| Oct 2025 | Mojo Coffee | 1.4K | 1.1% | 7 |
| Nov 2025 | Starbucks | 80.7K | 56.1% | 1 |
| Nov 2025 | Columbus Coffee | 30.4K | 21.1% | 2 |
| Nov 2025 | The Coffee Club | 22.1K | 15.4% | 3 |
| Nov 2025 | Muffin Break | 6.5K | 4.5% | 4 |
| Nov 2025 | Robert Harris | 1.8K | 1.3% | 5 |
| Nov 2025 | Mojo Coffee | 1.3K | 0.89% | 6 |
| Nov 2025 | Esquires | 1.1K | 0.73% | 7 |
| Dec 2025 | Starbucks | 80.5K | 51.8% | 1 |
| Dec 2025 | Columbus Coffee | 37K | 23.8% | 2 |
| Dec 2025 | The Coffee Club | 26.6K | 17.1% | 3 |
| Dec 2025 | Muffin Break | 6.6K | 4.3% | 4 |
| Dec 2025 | Robert Harris | 2.4K | 1.5% | 5 |
| Dec 2025 | Mojo Coffee | 1.2K | 0.79% | 6 |
| Dec 2025 | Esquires | 1.1K | 0.74% | 7 |
| Jan 2026 | Starbucks | 78.7K | 52.7% | 1 |
| Jan 2026 | Columbus Coffee | 36.8K | 24.6% | 2 |
| Jan 2026 | The Coffee Club | 23.7K | 15.9% | 3 |
| Jan 2026 | Muffin Break | 5.4K | 3.6% | 4 |
| Jan 2026 | Robert Harris | 2.3K | 1.6% | 5 |
| Jan 2026 | Mojo Coffee | 1.2K | 0.81% | 6 |
| Jan 2026 | Esquires | 1.1K | 0.77% | 7 |
| Feb 2026 | Starbucks | 73.7K | 53% | 1 |
| Feb 2026 | Columbus Coffee | 36.4K | 26.2% | 2 |
| Feb 2026 | The Coffee Club | 19.4K | 14% | 3 |
| Feb 2026 | Muffin Break | 5.4K | 3.9% | 4 |
| Feb 2026 | Robert Harris | 1.9K | 1.4% | 5 |
| Feb 2026 | Mojo Coffee | 1.3K | 0.92% | 6 |
| Feb 2026 | Esquires | 950 | 0.68% | 7 |
| Mar 2026 | Starbucks | 80.8K | 54.4% | 1 |
| Mar 2026 | Columbus Coffee | 37K | 24.9% | 2 |
| Mar 2026 | The Coffee Club | 19.6K | 13.2% | 3 |
| Mar 2026 | Muffin Break | 6.5K | 4.4% | 4 |
| Mar 2026 | Robert Harris | 2.1K | 1.4% | 5 |
| Mar 2026 | Mojo Coffee | 1.5K | 1% | 6 |
| Mar 2026 | Esquires | 1K | 0.68% | 7 |
| Apr 2026 | Starbucks | 68.4K | 51.7% | 1 |
| Apr 2026 | Columbus Coffee | 30.6K | 23.2% | 2 |
| Apr 2026 | The Coffee Club | 22.1K | 16.7% | 3 |
| Apr 2026 | Muffin Break | 6.5K | 4.9% | 4 |
| Apr 2026 | Robert Harris | 2.2K | 1.7% | 5 |
| Apr 2026 | Mojo Coffee | 1.4K | 1% | 6 |
| Apr 2026 | Esquires | 970 | 0.73% | 7 |
| May 2026 | Starbucks | 58.2K | 48.2% | 1 |
| May 2026 | Columbus Coffee | 30.6K | 25.3% | 2 |
| May 2026 | The Coffee Club | 21K | 17.4% | 3 |
| May 2026 | Muffin Break | 6.6K | 5.4% | 4 |
| May 2026 | Robert Harris | 2.2K | 1.8% | 5 |
| May 2026 | Mojo Coffee | 1.2K | 0.99% | 6 |
| May 2026 | Esquires | 1K | 0.86% | 7 |
| Jun 2026 | Starbucks | 58.5K | 49.6% | 1 |
| Jun 2026 | Columbus Coffee | 30.5K | 25.8% | 2 |
| Jun 2026 | The Coffee Club | 19.4K | 16.4% | 3 |
| Jun 2026 | Muffin Break | 5.5K | 4.6% | 4 |
| Jun 2026 | Robert Harris | 2.1K | 1.8% | 5 |
| Jun 2026 | Esquires | 1.1K | 0.9% | 6 |
| Jun 2026 | Mojo Coffee | 1K | 0.86% | 7 |
| Jul 2026 | Starbucks | 58.3K | 48.4% | 1 |
| Jul 2026 | Columbus Coffee | 30.4K | 25.2% | 2 |
| Jul 2026 | The Coffee Club | 21.1K | 17.5% | 3 |
| Jul 2026 | Muffin Break | 6.6K | 5.5% | 4 |
| Jul 2026 | Robert Harris | 2.1K | 1.8% | 5 |
| Jul 2026 | Mojo Coffee | 1K | 0.86% | 6 |
| Jul 2026 | Esquires | 940 | 0.78% | 7 |
| Aug 2026 | Starbucks | 71.3K | 53.8% | 1 |
| Aug 2026 | Columbus Coffee | 30.8K | 23.2% | 2 |
| Aug 2026 | The Coffee Club | 19.4K | 14.6% | 3 |
| Aug 2026 | Muffin Break | 6.4K | 4.9% | 4 |
| Aug 2026 | Robert Harris | 2.4K | 1.8% | 5 |
| Aug 2026 | Mojo Coffee | 1.2K | 0.89% | 6 |
| Aug 2026 | Esquires | 1K | 0.77% | 7 |
| Sep 2026 | Columbus Coffee | — | — | — |
| Sep 2026 | Esquires | — | — | — |
| Sep 2026 | Mojo Coffee | — | — | — |
| Sep 2026 | Muffin Break | — | — | — |
| Sep 2026 | Robert Harris | — | — | — |
| Sep 2026 | Starbucks | — | — | — |
| Sep 2026 | The Coffee Club | — | — | — |

## What is being compared

- **Columbus Coffee**: Measured on the search terms “columbus cafe”, “columbus cafe botany”, “columbus cafe menu”, “columbus cafe near me”, “columbus coffee”, “columbus coffee beans”, “columbus coffee botany”, “columbus coffee cafe”, “columbus coffee menu”, “columbus coffee near me”, “columbus coffee nz”, “columbus coffee online”, “columbus coffee rosebank road”, “columbus coffee sylvia park”, “columbus coffee william pickering”, “columbuscoffee” and “columbuscoffee co nz”, summed into one figure.
- **Esquires**: Measured on the search terms “cafe esquires”, “coffee esquires”, “esquires”, “esquires coffee near me”, “esquires menu”, “esquires near me”, “esquires nz” and “esquires online”, summed into one figure.
- **Mojo Coffee**: Measured on the search terms “mojo coffee”, “mojo coffee beans”, “mojo coffee menu”, “mojo coffee near me”, “mojo coffee nz”, “mojo coffee online”, “mojocoffee” and “mojocoffee near me”, summed into one figure.
- **Muffin Break**: Measured on the search terms “muffin break”, “muffin break cafe”, “muffin break menu”, “muffin break near me”, “muffin break nz”, “muffinbreak”, “muffinbreak co nz”, “muffinbreak menu” and “muffinbreak nz”, summed into one figure.
- **Robert Harris**: Measured on the search terms “robert harris beans”, “robert harris coffee”, “robert harris coffee pods”, “robert harris menu” and “robert harris near me”, summed into one figure.
- **Starbucks**: Measured on the search terms “starbucks”, “starbucks cafe”, “starbucks co nz”, “starbucks company”, “starbucks cups”, “starbucks drinks”, “starbucks gift card”, “starbucks matcha”, “starbucks menu”, “starbucks near me”, “starbucks nespresso pods”, “starbucks nz”, “starbucks online”, “starbucks online ordering”, “starbucks pods”, “starbucks pumpkin spice”, “starbucks tumbler”, “starbucks unicorn frappuccino” and “starbucks westgate”, summed into one figure.
- **The Coffee Club**: Measured on the search terms “coffee club”, “coffee club cafe”, “coffee club menu”, “the coffee club”, “the coffee club cafe”, “the coffee club locations”, “the coffee club menu”, “the coffee club near me”, “the coffee club nz”, “thecoffeeclub”, “thecoffeeclub co nz” and “thecoffeeclub menu”, summed into one figure.

- [Columbus Coffee](/demand/nz/brands/columbus-coffee)
- [Esquires](/demand/nz/brands/esquires)
- [Mojo Coffee](/demand/nz/brands/mojo-coffee)
- [Muffin Break](/demand/nz/brands/muffin-break)
- [Robert Harris](/demand/nz/brands/robert-harris)
- [Starbucks](/demand/nz/brands/starbucks)
- [The Coffee Club](/demand/nz/brands/the-coffee-club)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee chains in New Zealand?

In August 2026, Starbucks was the most searched among coffee chains in New Zealand, with an estimated 71.3K branded searches and 53.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Coffee chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-coffee-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.