--- title: "Dolce Gusto vs L'OR: Which is searched more in New Zealand?" description: "Is Dolce Gusto or L'OR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee capsule brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands/compare/dolce-gusto-vs-lor" publisher: "Brandwave" --- # Dolce Gusto vs L'OR: Which is searched more in New Zealand? Is Dolce Gusto or L'OR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee capsule brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dolce Gusto and L'OR - **Competitive set**: Coffee capsule brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dolce Gusto Share of Search**: 4.8% - **L'OR Share of Search**: 2.5% ## Is Dolce Gusto or L'OR more popular in search? - In September 2026, Dolce Gusto had more branded searches than L'OR among coffee capsule brands in New Zealand. Dolce Gusto had about 1,090 branded searches, while L'OR had 570. Dolce Gusto made up 4.8% of all coffee capsule brand searches we track, and L'OR accounted for 2.5%. - Dolce Gusto was ahead of L'OR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee capsule brands in New Zealand moved from 5.1% to 4.8%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 12 months ending September 2026, L'OR’s share of searches among coffee capsule brands in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 560 to 570. ## Top coffee capsule brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, L'OR was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dolce Gusto was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. L'OR was listed before Dolce Gusto in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nespresso | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | L'OR | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Dolce Gusto | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Vittoria Coffee | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Moccona | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee capsule brands - Asked ChatGPT "Which coffee capsule brand should I buy in New Zealand?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto - Asked ChatGPT "What are the best coffee capsule brands in New Zealand?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto - Asked ChatGPT "What's the best coffee capsule brand in New Zealand for home espresso?": 1. Nespresso, 2. L'OR - Searched Google, AI Overview "espresso capsules": 1. Nespresso, 2. Vittoria Coffee Not named in any answer: Moccona. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand coffee capsule brands in September 2026? Neither Dolce Gusto nor L'OR moved beyond provider rounding among coffee capsule brands in Sep 2026. ## Month by month | Month | Dolce Gusto estimated searches | Dolce Gusto Share of Search | Dolce Gusto rank | L'OR estimated searches | L'OR Share of Search | L'OR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 5.1% | 3 | 560 | 2.4% | 4 | | Nov 2025 | 1.1K | 4% | 3 | 600 | 2.3% | 4 | | Dec 2025 | 1.3K | 4.4% | 2 | 560 | 1.9% | 4 | | Jan 2026 | 990 | 4% | 3 | 640 | 2.6% | 4 | | Feb 2026 | 820 | 4% | 3 | 550 | 2.7% | 4 | | Mar 2026 | 970 | 4.5% | 3 | 620 | 2.9% | 4 | | Apr 2026 | 1.1K | 4.9% | 3 | 570 | 2.5% | 4 | | May 2026 | 1.1K | 4% | 3 | 730 | 2.8% | 4 | | Jun 2026 | 1.1K | 4.8% | 3 | 560 | 2.5% | 5 | | Jul 2026 | 1.1K | 4.7% | 3 | 640 | 2.8% | 5 | | Aug 2026 | 1.1K | 4.7% | 3 | 590 | 2.5% | 5 | | Sep 2026 | 1.1K | 4.8% | 3 | 570 | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dolce Gusto’s and L'OR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dolce Gusto**: Measured on the search terms “dolce gusto”, “dolce gusto capsules”, “dolce gusto cleaning”, “dolce gusto pods”, “dolcegusto”, “dolcegusto capsules” and “dolcegusto pods”, summed into one figure. - **L'OR**: Measured on the search terms “l or”, “l or capsules”, “l or pods”, “lor”, “lor capsules”, “lor coffee”, “lor coffee pods” and “lor pods”, summed into one figure. - [Dolce Gusto profile](/demand/nz/brands/dolce-gusto) - [L'OR profile](/demand/nz/brands/lor) - [All coffee capsule brands in New Zealand](/demand/nz/categories/nz-coffee-capsule-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dolce Gusto or L'OR more popular in search? In September 2026, Dolce Gusto had more branded searches than L'OR among coffee capsule brands in New Zealand. Dolce Gusto had about 1,090 branded searches, while L'OR had 570. Dolce Gusto made up 4.8% of all coffee capsule brand searches we track, and L'OR accounted for 2.5%. ## Cite this page Brandwave. "Dolce Gusto vs L'OR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands/compare/dolce-gusto-vs-lor This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands/compare/dolce-gusto-vs-lor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.