---
title: "Coffee capsule brands in New Zealand: Which brands are most popular in search?"
description: "Compare the coffee capsule and pod brands New Zealanders brew. Share of Search among Nespresso, Moccona, Dolce Gusto, Vittoria Coffee and L'OR, the coffee capsule brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands"
publisher: "Brandwave"
---

# Coffee capsule brands in New Zealand: Which brands are most popular in search?

Compare the coffee capsule and pod brands New Zealanders brew. Share of Search among Nespresso, Moccona, Dolce Gusto, Vittoria Coffee and L'OR, the coffee capsule brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee capsule brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nespresso, 73.8%

## Which brand is most popular in search among coffee capsule brands in New Zealand?

- In August 2026, Nespresso was the most searched among coffee capsule brands in New Zealand, with an estimated 32.2K branded searches and 73.8% estimated Share of Search within this set.
- Moccona is in 2nd place, 54.1 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand decreased from 81.7% to 73.8%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand increased from 12.2% to 19.7%.
- Across the 11 months ending August 2026, Vittoria Coffee’s estimated Share of Search among coffee capsule brands in New Zealand increased from 0.95% to 1.7%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 85.4% in December 2025 and was lowest at 73.1% in July 2026.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 20.5% in July 2026 and was lowest at 9.4% in December 2025.
- Across the 11 months ending August 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.9% in February 2026.
- Across the 11 months ending August 2026, Vittoria Coffee rose from 5th to 4th among coffee capsule brands in New Zealand.
- Across the 11 months ending August 2026, L'OR fell from 4th to 5th among coffee capsule brands in New Zealand.
- Across the 11 months ending August 2026, Dolce Gusto held steady: its estimated Share of Search among coffee capsule brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs Moccona: compare search popularity](/demand/nz/compare/moccona-vs-nespresso): 73.8% against 19.7% Share of Search.
- [Nespresso vs Dolce Gusto: compare search popularity](/demand/nz/compare/dolce-gusto-vs-nespresso): 73.8% against 3.5% Share of Search.
- [Moccona vs Dolce Gusto: compare search popularity](/demand/nz/compare/dolce-gusto-vs-moccona): 19.7% against 3.5% Share of Search.

## How did search popularity change for New Zealand coffee capsule brands in August 2026?

- In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.
- In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.
- Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 73.8% | 32.2K | +1.0% | Nespresso |
| 2 | Moccona | 19.7% | 8.6K | -3.9% | Moccona |
| 3 | Dolce Gusto | 3.5% | 1.5K | +6.3% | Nestlé |
| 4 | Vittoria Coffee | 1.7% | 730 | 0.0% | Vittoria Coffee |
| 5 | L'OR | 1.4% | 610 | -7.6% | L'OR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 34.4K | 81.7% | 1 |
| Oct 2025 | Moccona | 5.1K | 12.2% | 2 |
| Oct 2025 | Dolce Gusto | 1.6K | 3.8% | 3 |
| Oct 2025 | L'OR | 570 | 1.4% | 4 |
| Oct 2025 | Vittoria Coffee | 400 | 0.95% | 5 |
| Nov 2025 | Nespresso | 37.5K | 83.4% | 1 |
| Nov 2025 | Moccona | 5.1K | 11.4% | 2 |
| Nov 2025 | Dolce Gusto | 1.4K | 3.1% | 3 |
| Nov 2025 | L'OR | 600 | 1.3% | 4 |
| Nov 2025 | Vittoria Coffee | 330 | 0.73% | 5 |
| Dec 2025 | Nespresso | 44K | 85.4% | 1 |
| Dec 2025 | Moccona | 4.9K | 9.4% | 2 |
| Dec 2025 | Dolce Gusto | 1.7K | 3.3% | 3 |
| Dec 2025 | L'OR | 560 | 1.1% | 4 |
| Dec 2025 | Vittoria Coffee | 400 | 0.78% | 5 |
| Jan 2026 | Nespresso | 35.9K | 82.4% | 1 |
| Jan 2026 | Moccona | 5.3K | 12.1% | 2 |
| Jan 2026 | Dolce Gusto | 1.4K | 3.2% | 3 |
| Jan 2026 | L'OR | 660 | 1.5% | 4 |
| Jan 2026 | Vittoria Coffee | 330 | 0.76% | 5 |
| Feb 2026 | Nespresso | 30.3K | 81.3% | 1 |
| Feb 2026 | Moccona | 5.1K | 13.6% | 2 |
| Feb 2026 | Dolce Gusto | 1.1K | 2.9% | 3 |
| Feb 2026 | L'OR | 550 | 1.5% | 4 |
| Feb 2026 | Vittoria Coffee | 270 | 0.72% | 5 |
| Mar 2026 | Nespresso | 30.6K | 78.3% | 1 |
| Mar 2026 | Moccona | 6.2K | 15.9% | 2 |
| Mar 2026 | Dolce Gusto | 1.3K | 3.2% | 3 |
| Mar 2026 | L'OR | 630 | 1.6% | 4 |
| Mar 2026 | Vittoria Coffee | 400 | 1% | 5 |
| Apr 2026 | Nespresso | 32K | 78.8% | 1 |
| Apr 2026 | Moccona | 6K | 14.7% | 2 |
| Apr 2026 | Dolce Gusto | 1.6K | 3.9% | 3 |
| Apr 2026 | L'OR | 580 | 1.4% | 4 |
| Apr 2026 | Vittoria Coffee | 490 | 1.2% | 5 |
| May 2026 | Nespresso | 35.3K | 76.7% | 1 |
| May 2026 | Moccona | 8K | 17.3% | 2 |
| May 2026 | Dolce Gusto | 1.4K | 3.1% | 3 |
| May 2026 | L'OR | 740 | 1.6% | 4 |
| May 2026 | Vittoria Coffee | 600 | 1.3% | 5 |
| Jun 2026 | Nespresso | 31.6K | 75.5% | 1 |
| Jun 2026 | Moccona | 7.6K | 18.2% | 2 |
| Jun 2026 | Dolce Gusto | 1.4K | 3.4% | 3 |
| Jun 2026 | Vittoria Coffee | 600 | 1.4% | 4 |
| Jun 2026 | L'OR | 580 | 1.4% | 5 |
| Jul 2026 | Nespresso | 31.9K | 73.1% | 1 |
| Jul 2026 | Moccona | 8.9K | 20.5% | 2 |
| Jul 2026 | Dolce Gusto | 1.4K | 3.3% | 3 |
| Jul 2026 | Vittoria Coffee | 730 | 1.7% | 4 |
| Jul 2026 | L'OR | 660 | 1.5% | 5 |
| Aug 2026 | Nespresso | 32.2K | 73.8% | 1 |
| Aug 2026 | Moccona | 8.6K | 19.7% | 2 |
| Aug 2026 | Dolce Gusto | 1.5K | 3.5% | 3 |
| Aug 2026 | Vittoria Coffee | 730 | 1.7% | 4 |
| Aug 2026 | L'OR | 610 | 1.4% | 5 |
| Sep 2026 | Dolce Gusto | — | — | — |
| Sep 2026 | L'OR | — | — | — |
| Sep 2026 | Moccona | — | — | — |
| Sep 2026 | Nespresso | — | — | — |
| Sep 2026 | Vittoria Coffee | — | — | — |

## What is being compared

- **Dolce Gusto**: Measured on the search terms “dolce gusto”, “dolce gusto capsules”, “dolce gusto cleaning”, “dolce gusto co nz”, “dolce gusto coffee pods”, “dolce gusto near me”, “dolce gusto nz”, “dolce gusto online”, “dolce gusto pods”, “dolcegusto”, “dolcegusto capsules”, “dolcegusto coffee pods”, “dolcegusto nz” and “dolcegusto pods”, summed into one figure.
- **L'OR**: Measured on the search terms “l or”, “l or capsules”, “l or pods”, “lor”, “lor capsules”, “lor coffee”, “lor coffee pods”, “lor near me”, “lor online”, “lor pods” and “lorespresso com”, summed into one figure.
- **Moccona**: Measured on the search terms “moccona”, “moccona 1kg”, “moccona 400g”, “moccona beans”, “moccona capsules”, “moccona classic”, “moccona co nz”, “moccona coffee”, “moccona coffee 1kg”, “moccona coffee 400g”, “moccona coffee hazelnut”, “moccona coffee online”, “moccona coffee pak n save”, “moccona coffee pods”, “moccona coffee warehouse”, “moccona coffee woolies”, “moccona decaf”, “moccona decaf coffee”, “moccona espresso”, “moccona indulgence coffee”, “moccona latte”, “moccona near me”, “moccona nz”, “moccona woolies” and “pak n save moccona coffee”, summed into one figure.
- **Nespresso**: Measured on the search terms “coffee capsules for nespresso”, “creatista plus nespresso”, “descaler for nespresso machine”, “nespresso”, “nespresso beans”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso coffee”, “nespresso coffee machine”, “nespresso coffee pods”, “nespresso com”, “nespresso creatista”, “nespresso descaler”, “nespresso espresso machine”, “nespresso lattissima”, “nespresso machine”, “nespresso near me”, “nespresso nz”, “nespresso online”, “nespresso pods”, “nespresso vertuo”, “nespresso vertuo coffee machine” and “nespresso vertuo machine”, summed into one figure.
- **Vittoria Coffee**: Measured on the search terms “vittoria coffee company” and “vittoria pods”, summed into one figure.

- [Dolce Gusto](/demand/nz/brands/dolce-gusto)
- [L'OR](/demand/nz/brands/lor)
- [Moccona](/demand/nz/brands/moccona)
- [Nespresso](/demand/nz/brands/nespresso)
- [Vittoria Coffee](/demand/nz/brands/vittoria-coffee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee capsule brands in New Zealand?

In August 2026, Nespresso was the most searched among coffee capsule brands in New Zealand, with an estimated 32.2K branded searches and 73.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Coffee capsule brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coffee-capsule-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.