---
title: "Coding practice platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the coding practice and learn-to-code platforms New Zealand learners and developers use. Share of Search among LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank and Codewars, the coding practice platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-coding-practice-platforms"
publisher: "Brandwave"
---

# Coding practice platforms in New Zealand: Which brands are most popular in search?

Compare the coding practice and learn-to-code platforms New Zealand learners and developers use. Share of Search among LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank and Codewars, the coding practice platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coding practice platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: LeetCode, 28.8%

## Which brand is most popular in search among coding practice platforms in New Zealand?

- LeetCode and Scratch share the highest estimated Share of Search among coding practice platforms in New Zealand, at 28.8% and 28.4% in August 2026.
- Across the 11 months ending August 2026, LeetCode’s estimated Share of Search among coding practice platforms in New Zealand increased from 26.3% to 28.8%.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand decreased from 35.6% to 28.4%.
- Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand decreased from 21.5% to 19.2%.
- Across the 11 months ending August 2026, freeCodeCamp’s estimated Share of Search among coding practice platforms in New Zealand increased from 8.1% to 11.3%.
- Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand increased from 5.7% to 7.5%.
- Across the 11 months ending August 2026, Codewars’ estimated Share of Search among coding practice platforms in New Zealand increased from 2.8% to 4.7%.
- Across the 11 months ending August 2026, LeetCode’s estimated Share of Search among coding practice platforms in New Zealand peaked at 39.1% in January 2026 and was lowest at 24.4% in February 2026.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand peaked at 40.1% in June 2026 and was lowest at 8.9% in January 2026.
- Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand peaked at 35.1% in February 2026 and was lowest at 15% in May 2026.
- Across the 11 months ending August 2026, freeCodeCamp’s estimated Share of Search among coding practice platforms in New Zealand peaked at 14.6% in December 2025 and was lowest at 8.1% in October 2025.
- Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand peaked at 8.7% in April 2026 and was lowest at 5.7% in October 2025.
- Across the 11 months ending August 2026, LeetCode rose from 2nd to 1st among coding practice platforms in New Zealand.
- Across the 11 months ending August 2026, Scratch fell from 1st to 2nd among coding practice platforms in New Zealand.

## Compare search popularity between leading brands

- [LeetCode vs Scratch: compare search popularity](/demand/nz/compare/leetcode-vs-scratch): 28.8% against 28.4% Share of Search.
- [LeetCode vs Codecademy: compare search popularity](/demand/nz/compare/codecademy-vs-leetcode): 28.8% against 19.2% Share of Search.
- [LeetCode vs freeCodeCamp: compare search popularity](/demand/nz/compare/freecodecamp-vs-leetcode): 28.8% against 11.3% Share of Search.
- [LeetCode vs HackerRank: compare search popularity](/demand/nz/compare/hackerrank-vs-leetcode): 28.8% against 7.5% Share of Search.
- [Scratch vs Codecademy: compare search popularity](/demand/nz/compare/codecademy-vs-scratch): 28.4% against 19.2% Share of Search.
- [Scratch vs freeCodeCamp: compare search popularity](/demand/nz/compare/freecodecamp-vs-scratch): 28.4% against 11.3% Share of Search.
- [Scratch vs HackerRank: compare search popularity](/demand/nz/compare/hackerrank-vs-scratch): 28.4% against 7.5% Share of Search.
- [Codecademy vs freeCodeCamp: compare search popularity](/demand/nz/compare/codecademy-vs-freecodecamp): 19.2% against 11.3% Share of Search.
- [Codecademy vs HackerRank: compare search popularity](/demand/nz/compare/codecademy-vs-hackerrank): 19.2% against 7.5% Share of Search.
- [freeCodeCamp vs HackerRank: compare search popularity](/demand/nz/compare/freecodecamp-vs-hackerrank): 11.3% against 7.5% Share of Search.

## How did search popularity change for New Zealand coding practice platforms in August 2026?

- In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%.
- In August 2026, Codewars gained estimated Share of Search among coding practice platforms in New Zealand, from 3.8% to 4.7%.
- In August 2026, LeetCode lost estimated Share of Search among coding practice platforms in New Zealand, from 30% to 28.8%.
- In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | LeetCode | 28.8% | 1.4K | +0.7% | LeetCode |
| 2 | Scratch | 28.4% | 1.3K | +9.9% | Scratch |
| 3 | Codecademy | 19.2% | 900 | 0.0% | Codecademy |
| 4 | freeCodeCamp | 11.3% | 530 | +3.9% | freeCodeCamp |
| 5 | HackerRank | 7.5% | 350 | +2.9% | HackerRank |
| 6 | Codewars | 4.7% | 220 | +29.4% | Codewars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scratch | 2.2K | 35.6% | 1 |
| Oct 2025 | LeetCode | 1.6K | 26.3% | 2 |
| Oct 2025 | Codecademy | 1.3K | 21.5% | 3 |
| Oct 2025 | freeCodeCamp | 500 | 8.1% | 4 |
| Oct 2025 | HackerRank | 350 | 5.7% | 5 |
| Oct 2025 | Codewars | 170 | 2.8% | 6 |
| Nov 2025 | LeetCode | 1.6K | 30.4% | 1 |
| Nov 2025 | Scratch | 1.6K | 30.4% | 2 |
| Nov 2025 | Codecademy | 1K | 18.8% | 3 |
| Nov 2025 | freeCodeCamp | 500 | 9.3% | 4 |
| Nov 2025 | HackerRank | 420 | 7.8% | 5 |
| Nov 2025 | Codewars | 170 | 3.2% | 6 |
| Dec 2025 | LeetCode | 1.3K | 31.3% | 1 |
| Dec 2025 | Scratch | 940 | 22.5% | 2 |
| Dec 2025 | Codecademy | 890 | 21.3% | 3 |
| Dec 2025 | freeCodeCamp | 610 | 14.6% | 4 |
| Dec 2025 | HackerRank | 270 | 6.5% | 5 |
| Dec 2025 | Codewars | 160 | 3.8% | 6 |
| Jan 2026 | LeetCode | 1.6K | 39.1% | 1 |
| Jan 2026 | Codecademy | 1K | 24.6% | 2 |
| Jan 2026 | freeCodeCamp | 600 | 14.5% | 3 |
| Jan 2026 | Scratch | 370 | 8.9% | 4 |
| Jan 2026 | HackerRank | 340 | 8.2% | 5 |
| Jan 2026 | Codewars | 190 | 4.6% | 6 |
| Feb 2026 | Codecademy | 1.9K | 35.1% | 1 |
| Feb 2026 | LeetCode | 1.3K | 24.4% | 2 |
| Feb 2026 | Scratch | 990 | 18.2% | 3 |
| Feb 2026 | freeCodeCamp | 610 | 11.2% | 4 |
| Feb 2026 | HackerRank | 420 | 7.7% | 5 |
| Feb 2026 | Codewars | 180 | 3.3% | 6 |
| Mar 2026 | Scratch | 2.3K | 34.8% | 1 |
| Mar 2026 | LeetCode | 1.6K | 24.7% | 2 |
| Mar 2026 | Codecademy | 1.3K | 19.8% | 3 |
| Mar 2026 | freeCodeCamp | 600 | 9% | 4 |
| Mar 2026 | HackerRank | 500 | 7.5% | 5 |
| Mar 2026 | Codewars | 270 | 4.1% | 6 |
| Apr 2026 | LeetCode | 1.3K | 27.2% | 1 |
| Apr 2026 | Scratch | 1.3K | 27% | 2 |
| Apr 2026 | Codecademy | 1K | 20.8% | 3 |
| Apr 2026 | freeCodeCamp | 610 | 12.6% | 4 |
| Apr 2026 | HackerRank | 420 | 8.7% | 5 |
| Apr 2026 | Codewars | 180 | 3.7% | 6 |
| May 2026 | Scratch | 2.2K | 36.8% | 1 |
| May 2026 | LeetCode | 1.6K | 27.5% | 2 |
| May 2026 | Codecademy | 890 | 15% | 3 |
| May 2026 | freeCodeCamp | 600 | 10.1% | 4 |
| May 2026 | HackerRank | 400 | 6.8% | 5 |
| May 2026 | Codewars | 220 | 3.7% | 6 |
| Jun 2026 | Scratch | 2.6K | 40.1% | 1 |
| Jun 2026 | LeetCode | 1.6K | 25.3% | 2 |
| Jun 2026 | Codecademy | 1K | 15.6% | 3 |
| Jun 2026 | freeCodeCamp | 640 | 9.9% | 4 |
| Jun 2026 | HackerRank | 420 | 6.5% | 5 |
| Jun 2026 | Codewars | 180 | 2.8% | 6 |
| Jul 2026 | LeetCode | 1.3K | 30% | 1 |
| Jul 2026 | Scratch | 1.2K | 27.1% | 2 |
| Jul 2026 | Codecademy | 900 | 20.1% | 3 |
| Jul 2026 | freeCodeCamp | 510 | 11.4% | 4 |
| Jul 2026 | HackerRank | 340 | 7.6% | 5 |
| Jul 2026 | Codewars | 170 | 3.8% | 6 |
| Aug 2026 | LeetCode | 1.4K | 28.8% | 1 |
| Aug 2026 | Scratch | 1.3K | 28.4% | 2 |
| Aug 2026 | Codecademy | 900 | 19.2% | 3 |
| Aug 2026 | freeCodeCamp | 530 | 11.3% | 4 |
| Aug 2026 | HackerRank | 350 | 7.5% | 5 |
| Aug 2026 | Codewars | 220 | 4.7% | 6 |
| Sep 2026 | Codecademy | — | — | — |
| Sep 2026 | Codewars | — | — | — |
| Sep 2026 | freeCodeCamp | — | — | — |
| Sep 2026 | HackerRank | — | — | — |
| Sep 2026 | LeetCode | — | — | — |
| Sep 2026 | Scratch | — | — | — |

## What is being compared

- **Codecademy**: Measured on the search terms “codecademy”, “codecademy coding challenges”, “codecademy coding practice”, “codecademy com”, “codecademy near me” and “codecademy online”, summed into one figure.
- **Codewars**: Measured on the search terms “codewars”, “codewars coding challenges” and “codewars com”, summed into one figure.
- **freeCodeCamp**: Measured on the search terms “freecodecamp”, “freecodecamp coding challenges”, “freecodecamp coding practice” and “freecodecamp org”, summed into one figure.
- **HackerRank**: Measured on the search terms “hackerrank”, “hackerrank coding challenges”, “hackerrank coding practice” and “hackerrank com”, summed into one figure.
- **LeetCode**: Measured on the search terms “leetcode”, “leetcode coding challenges”, “leetcode coding practice”, “leetcode com” and “leetcode online”, summed into one figure.
- **Scratch**: Measured on the search terms “scratch coding”, “scratch coding challenges” and “scratch mit”, summed into one figure.

- [Codecademy](/demand/nz/brands/codecademy)
- [Codewars](/demand/nz/brands/codewars)
- [freeCodeCamp](/demand/nz/brands/freecodecamp)
- [HackerRank](/demand/nz/brands/hackerrank)
- [LeetCode](/demand/nz/brands/leetcode)
- [Scratch](/demand/nz/brands/scratch)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coding practice platforms in New Zealand?

LeetCode and Scratch share the highest estimated Share of Search among coding practice platforms in New Zealand, at 28.8% and 28.4% in August 2026.

## Cite this page

Brandwave. "Coding practice platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-coding-practice-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-coding-practice-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.