--- title: "Code hosting platforms in New Zealand: Which brands are most popular in search?" description: "Compare the code hosting and version control platforms New Zealand developers use. Share of Search among GitHub, GitLab and Bitbucket, the code hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-code-hosting-platforms" publisher: "Brandwave" --- # Code hosting platforms in New Zealand: Which brands are most popular in search? Compare the code hosting and version control platforms New Zealand developers use. Share of Search among GitHub, GitLab and Bitbucket, the code hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Code hosting platforms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: GitHub, 93.4% ## Which brand is most popular in search among code hosting platforms in New Zealand? - In August 2026, GitHub was the most searched among code hosting platforms in New Zealand, with an estimated 45.3K branded searches and 93.4% estimated Share of Search within this set. - GitLab is in 2nd place, 88.9 percentage points behind at 4.5% Share of Search. - Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand increased from 90.6% to 93.4%. - Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand decreased from 6.5% to 4.5%. - Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand decreased from 3% to 2.1%. - Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand peaked at 93.5% in March 2026 and was lowest at 90% in November 2025. - Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in March 2026. - Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand peaked at 3.5% in November 2025 and was lowest at 2% in May 2026. ## Compare search popularity between leading brands - [GitHub vs GitLab: compare search popularity](/demand/nz/compare/github-vs-gitlab): 93.4% against 4.5% Share of Search. - [GitHub vs Bitbucket: compare search popularity](/demand/nz/compare/bitbucket-vs-github): 93.4% against 2.1% Share of Search. - [GitLab vs Bitbucket: compare search popularity](/demand/nz/compare/bitbucket-vs-gitlab): 4.5% against 2.1% Share of Search. ## How did search popularity change for New Zealand code hosting platforms in August 2026? - GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026. - Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | GitHub | 93.4% | 45.3K | +19.1% | GitHub | | 2 | GitLab | 4.5% | 2.2K | +18.4% | GitLab | | 3 | Bitbucket | 2.1% | 1K | +13.5% | Atlassian | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | GitHub | 31K | 90.6% | 1 | | Oct 2025 | GitLab | 2.2K | 6.5% | 2 | | Oct 2025 | Bitbucket | 1K | 3% | 3 | | Nov 2025 | GitHub | 25.7K | 90% | 1 | | Nov 2025 | GitLab | 1.9K | 6.5% | 2 | | Nov 2025 | Bitbucket | 1K | 3.5% | 3 | | Dec 2025 | GitHub | 21.2K | 90.4% | 1 | | Dec 2025 | GitLab | 1.5K | 6.5% | 2 | | Dec 2025 | Bitbucket | 730 | 3.1% | 3 | | Jan 2026 | GitHub | 21.8K | 90.5% | 1 | | Jan 2026 | GitLab | 1.6K | 6.5% | 2 | | Jan 2026 | Bitbucket | 730 | 3% | 3 | | Feb 2026 | GitHub | 31.7K | 92.8% | 1 | | Feb 2026 | GitLab | 1.5K | 4.5% | 2 | | Feb 2026 | Bitbucket | 900 | 2.6% | 3 | | Mar 2026 | GitHub | 46.9K | 93.5% | 1 | | Mar 2026 | GitLab | 2.3K | 4.5% | 2 | | Mar 2026 | Bitbucket | 1K | 2% | 3 | | Apr 2026 | GitHub | 40.9K | 92.9% | 1 | | Apr 2026 | GitLab | 2.2K | 5% | 2 | | Apr 2026 | Bitbucket | 900 | 2% | 3 | | May 2026 | GitHub | 47.7K | 92.8% | 1 | | May 2026 | GitLab | 2.7K | 5.3% | 2 | | May 2026 | Bitbucket | 1K | 2% | 3 | | Jun 2026 | GitHub | 39.3K | 92.4% | 1 | | Jun 2026 | GitLab | 2.2K | 5.2% | 2 | | Jun 2026 | Bitbucket | 1K | 2.4% | 3 | | Jul 2026 | GitHub | 38K | 93.3% | 1 | | Jul 2026 | GitLab | 1.9K | 4.5% | 2 | | Jul 2026 | Bitbucket | 890 | 2.2% | 3 | | Aug 2026 | GitHub | 45.3K | 93.4% | 1 | | Aug 2026 | GitLab | 2.2K | 4.5% | 2 | | Aug 2026 | Bitbucket | 1K | 2.1% | 3 | | Sep 2026 | Bitbucket | — | — | — | | Sep 2026 | GitHub | — | — | — | | Sep 2026 | GitLab | — | — | — | ## What is being compared - **Bitbucket**: Measured on the search terms “bitbucket”, “bitbucket git”, “bitbucket online” and “bitbucket org”, summed into one figure. - **GitHub**: Measured on the search terms “github”, “github app”, “github bash”, “github classroom”, “github co pilot pricing”, “github com”, “github coplot”, “github download”, “github education”, “github for windows”, “github git”, “github near me”, “github pages”, “github pricing”, “github repo”, “github stash” and “github trending”, summed into one figure. - **GitLab**: Measured on the search terms “about gitlab com”, “gitlab”, “gitlab diff”, “gitlab git”, “gitlab lfs”, “gitlab nz”, “gitlab online”, “gitlab pricing” and “gitlab what is”, summed into one figure. - [Bitbucket](/demand/nz/brands/bitbucket) - [GitHub](/demand/nz/brands/github) - [GitLab](/demand/nz/brands/gitlab) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among code hosting platforms in New Zealand? In August 2026, GitHub was the most searched among code hosting platforms in New Zealand, with an estimated 45.3K branded searches and 93.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Code hosting platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-code-hosting-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-code-hosting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.