---
title: "Cloud storage services in New Zealand: Which brands are most popular in search?"
description: "Compare the cloud storage and file sharing services New Zealanders keep files in. Share of Search among Google Drive, OneDrive, iCloud, Dropbox, WeTransfer and Box, the cloud storage services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-storage-services"
publisher: "Brandwave"
---

# Cloud storage services in New Zealand: Which brands are most popular in search?

Compare the cloud storage and file sharing services New Zealanders keep files in. Share of Search among Google Drive, OneDrive, iCloud, Dropbox, WeTransfer and Box, the cloud storage services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud storage services
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Drive, 57%

## Which brand is most popular in search among cloud storage services in New Zealand?

- In August 2026, Google Drive was the most searched among cloud storage services in New Zealand, with an estimated 209K branded searches and 57% estimated Share of Search within this set.
- OneDrive is in 2nd place, 39.6 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand increased from 51.8% to 57%.
- Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand decreased from 19.3% to 17.4%.
- Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand decreased from 13.1% to 11.6%.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand decreased from 6.9% to 6.2%.
- Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand peaked at 57% in August 2026 and was lowest at 44.2% in December 2025.
- Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand peaked at 23.4% in May 2026 and was lowest at 16.3% in December 2025.
- Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand peaked at 19.8% in December 2025 and was lowest at 11.4% in March 2026.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand peaked at 11.5% in January 2026 and was lowest at 7.8% in August 2026.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand peaked at 8.6% in December 2025 and was lowest at 5.9% in March 2026.
- Across the 11 months ending August 2026, Box held steady: its estimated Share of Search among cloud storage services in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Drive vs OneDrive: compare search popularity](/demand/nz/compare/google-drive-vs-onedrive): 57% against 17.4% Share of Search.
- [Google Drive vs iCloud: compare search popularity](/demand/nz/compare/google-drive-vs-icloud): 57% against 11.6% Share of Search.
- [Google Drive vs Dropbox: compare search popularity](/demand/nz/compare/dropbox-vs-google-drive): 57% against 7.8% Share of Search.
- [Google Drive vs WeTransfer: compare search popularity](/demand/nz/compare/google-drive-vs-wetransfer): 57% against 6.2% Share of Search.
- [OneDrive vs iCloud: compare search popularity](/demand/nz/compare/icloud-vs-onedrive): 17.4% against 11.6% Share of Search.
- [OneDrive vs Dropbox: compare search popularity](/demand/nz/compare/dropbox-vs-onedrive): 17.4% against 7.8% Share of Search.
- [OneDrive vs WeTransfer: compare search popularity](/demand/nz/compare/onedrive-vs-wetransfer): 17.4% against 6.2% Share of Search.
- [iCloud vs Dropbox: compare search popularity](/demand/nz/compare/dropbox-vs-icloud): 11.6% against 7.8% Share of Search.
- [iCloud vs WeTransfer: compare search popularity](/demand/nz/compare/icloud-vs-wetransfer): 11.6% against 6.2% Share of Search.
- [Dropbox vs WeTransfer: compare search popularity](/demand/nz/compare/dropbox-vs-wetransfer): 7.8% against 6.2% Share of Search.

## How did search popularity change for New Zealand cloud storage services in August 2026?

- In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.
- In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.
- In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.
- In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.
- Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Drive | 57% | 209K | +33.1% | Google |
| 2 | OneDrive | 17.4% | 63.6K | +20.7% | Microsoft |
| 3 | iCloud | 11.6% | 42.6K | +16.4% | Apple |
| 4 | Dropbox | 7.8% | 28.7K | +20.3% | Dropbox |
| 5 | WeTransfer | 6.2% | 22.8K | -0.7% | WeTransfer |
| 6 | Box | 0.05% | 200 | -16.7% | Box |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Drive | 170K | 51.8% | 1 |
| Oct 2025 | OneDrive | 63.5K | 19.3% | 2 |
| Oct 2025 | iCloud | 43.1K | 13.1% | 3 |
| Oct 2025 | Dropbox | 29.2K | 8.9% | 4 |
| Oct 2025 | WeTransfer | 22.8K | 6.9% | 5 |
| Oct 2025 | Box | 160 | 0.05% | 6 |
| Nov 2025 | Google Drive | 141K | 49% | 1 |
| Nov 2025 | OneDrive | 51.9K | 18% | 2 |
| Nov 2025 | iCloud | 43K | 15% | 3 |
| Nov 2025 | Dropbox | 28.9K | 10.1% | 4 |
| Nov 2025 | WeTransfer | 22.7K | 7.9% | 5 |
| Nov 2025 | Box | 200 | 0.07% | 6 |
| Dec 2025 | Google Drive | 95.1K | 44.2% | 1 |
| Dec 2025 | iCloud | 42.6K | 19.8% | 2 |
| Dec 2025 | OneDrive | 35K | 16.3% | 3 |
| Dec 2025 | Dropbox | 23.7K | 11% | 4 |
| Dec 2025 | WeTransfer | 18.6K | 8.6% | 5 |
| Dec 2025 | Box | 200 | 0.09% | 6 |
| Jan 2026 | Google Drive | 116K | 46.3% | 1 |
| Jan 2026 | iCloud | 44.3K | 17.6% | 2 |
| Jan 2026 | OneDrive | 43.1K | 17.2% | 3 |
| Jan 2026 | Dropbox | 28.8K | 11.5% | 4 |
| Jan 2026 | WeTransfer | 18.6K | 7.4% | 5 |
| Jan 2026 | Box | 230 | 0.09% | 6 |
| Feb 2026 | Google Drive | 142K | 50.1% | 1 |
| Feb 2026 | OneDrive | 52.3K | 18.5% | 2 |
| Feb 2026 | iCloud | 36.8K | 13% | 3 |
| Feb 2026 | Dropbox | 28.8K | 10.2% | 4 |
| Feb 2026 | WeTransfer | 22.8K | 8.1% | 5 |
| Feb 2026 | Box | 210 | 0.07% | 6 |
| Mar 2026 | Google Drive | 208K | 53.6% | 1 |
| Mar 2026 | OneDrive | 77.6K | 20% | 2 |
| Mar 2026 | iCloud | 44K | 11.4% | 3 |
| Mar 2026 | Dropbox | 35K | 9% | 4 |
| Mar 2026 | WeTransfer | 22.9K | 5.9% | 5 |
| Mar 2026 | Box | 210 | 0.05% | 6 |
| Apr 2026 | Google Drive | 141K | 48.6% | 1 |
| Apr 2026 | OneDrive | 54.7K | 18.9% | 2 |
| Apr 2026 | iCloud | 42.5K | 14.7% | 3 |
| Apr 2026 | Dropbox | 28.8K | 9.9% | 4 |
| Apr 2026 | WeTransfer | 22.8K | 7.9% | 5 |
| Apr 2026 | Box | 200 | 0.07% | 6 |
| May 2026 | Google Drive | 172K | 49.4% | 1 |
| May 2026 | OneDrive | 81.1K | 23.4% | 2 |
| May 2026 | iCloud | 42.9K | 12.3% | 3 |
| May 2026 | Dropbox | 28.8K | 8.3% | 4 |
| May 2026 | WeTransfer | 22.7K | 6.5% | 5 |
| May 2026 | Box | 200 | 0.06% | 6 |
| Jun 2026 | Google Drive | 174K | 53.8% | 1 |
| Jun 2026 | OneDrive | 55.1K | 17% | 2 |
| Jun 2026 | iCloud | 42.5K | 13.1% | 3 |
| Jun 2026 | Dropbox | 28.8K | 8.9% | 4 |
| Jun 2026 | WeTransfer | 23K | 7.1% | 5 |
| Jun 2026 | Box | 210 | 0.06% | 6 |
| Jul 2026 | Google Drive | 157K | 53.5% | 1 |
| Jul 2026 | OneDrive | 52.8K | 18% | 2 |
| Jul 2026 | iCloud | 36.6K | 12.5% | 3 |
| Jul 2026 | Dropbox | 23.8K | 8.1% | 4 |
| Jul 2026 | WeTransfer | 23K | 7.8% | 5 |
| Jul 2026 | Box | 240 | 0.08% | 6 |
| Aug 2026 | Google Drive | 209K | 57% | 1 |
| Aug 2026 | OneDrive | 63.6K | 17.4% | 2 |
| Aug 2026 | iCloud | 42.6K | 11.6% | 3 |
| Aug 2026 | Dropbox | 28.7K | 7.8% | 4 |
| Aug 2026 | WeTransfer | 22.8K | 6.2% | 5 |
| Aug 2026 | Box | 200 | 0.05% | 6 |
| Sep 2026 | Box | — | — | — |
| Sep 2026 | Dropbox | — | — | — |
| Sep 2026 | Google Drive | — | — | — |
| Sep 2026 | iCloud | — | — | — |
| Sep 2026 | OneDrive | — | — | — |
| Sep 2026 | WeTransfer | — | — | — |

## What is being compared

- **Box**: Measured on the search terms “box cloud storage”, “box com”, “box storage” and “drop box cloud storage”, summed into one figure.
- **Dropbox**: Measured on the search terms “dropbox”, “dropbox app”, “dropbox clm”, “dropbox cloud storage”, “dropbox cost”, “dropbox dl”, “dropbox free”, “dropbox link”, “dropbox near me”, “dropbox new zealand”, “dropbox nz”, “dropbox online”, “dropbox plans”, “dropbox plus plan”, “dropbox storage”, “dropbox transfer”, “dropbox what is”, “google dropbox” and “install dropbox”, summed into one figure.
- **Google Drive**: Measured on the search terms “drive google com”, “google drive”, “google drive app”, “google drive app store”, “google drive backup”, “google drive cloud storage”, “google drive com”, “google drive cost”, “google drive desktop app”, “google drive download”, “google drive file sharing”, “google drive for desktop”, “google drive for mac”, “google drive for windows”, “google drive near me”, “google drive nz”, “google drive online”, “google drive photos”, “google drive pricing”, “google drive storage”, “google drive storage cost”, “googledrive”, “googledrive storage” and “my google drive”, summed into one figure.
- **iCloud**: Measured on the search terms “apple icloud”, “find icloud com find”, “find my icloud”, “icloud”, “icloud backup”, “icloud cloud storage”, “icloud com”, “icloud contacts”, “icloud drive”, “icloud e mail”, “icloud find”, “icloud for windows”, “icloud mail”, “icloud microsoft”, “icloud near me”, “icloud new zealand”, “icloud notes”, “icloud nz”, “icloud online”, “icloud register”, “icloud storage”, “mail icloud com” and “sign into icloud”, summed into one figure.
- **OneDrive**: Measured on the search terms “installing onedrive”, “linux onedrive”, “microsoft com onedrive”, “microsoft onedrive cloud storage”, “microsoft onedrive download”, “microsoft onedrive online”, “onedrive”, “onedrive cloud storage”, “onedrive cost”, “onedrive dl”, “onedrive enterprise”, “onedrive near me”, “onedrive nz”, “onedrive online”, “onedrive osx”, “onedrive personal”, “onedrive storage” and “onedrive website”, summed into one figure.
- **WeTransfer**: Measured on the search terms “file sharing wetransfer”, “file transfer wetransfer”, “wetransfer”, “wetransfer app”, “wetransfer cloud storage”, “wetransfer com”, “wetransfer link”, “wetransfer near me”, “wetransfer nz”, “wetransfer online”, “wetransfer send files”, “wetransfer send large files”, “wetransfer share files”, “wetransfer storage” and “wetransfer transfer”, summed into one figure.

- [Box](/demand/nz/brands/box)
- [Dropbox](/demand/nz/brands/dropbox)
- [Google Drive](/demand/nz/brands/google-drive)
- [iCloud](/demand/nz/brands/icloud)
- [OneDrive](/demand/nz/brands/onedrive)
- [WeTransfer](/demand/nz/brands/wetransfer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud storage services in New Zealand?

In August 2026, Google Drive was the most searched among cloud storage services in New Zealand, with an estimated 209K branded searches and 57% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cloud storage services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cloud-storage-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-storage-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.