---
title: "Cloud observability platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to monitor applications and cloud infrastructure. Share of Search among Grafana, Datadog, Dynatrace, New Relic and Honeycomb, the cloud observability platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-observability-platforms"
publisher: "Brandwave"
---

# Cloud observability platforms in New Zealand: Which are searched most?

Compare services and tools used to monitor applications and cloud infrastructure. Share of Search among Grafana, Datadog, Dynatrace, New Relic and Honeycomb, the cloud observability platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud observability platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Grafana, 44.7%

## Which brand is most popular in search among cloud observability platforms in New Zealand?

- In September 2026, Grafana was the most searched among cloud observability platforms in New Zealand, with an estimated 1K branded searches, 44.7% of all searches for the five we track.
- Datadog is in 2nd place, 12.8 percentage points behind at 31.9%.
- Across the 12 months ending September 2026, Grafana’s share of searches among cloud observability platforms in New Zealand increased from 39.1% to 44.7%.
- Across the 12 months ending September 2026, Datadog’s share of searches among cloud observability platforms in New Zealand increased from 30.9% to 31.9%.
- Across the 12 months ending September 2026, Dynatrace’s share of searches among cloud observability platforms in New Zealand increased from 9% to 11.5%.
- Across the 12 months ending September 2026, New Relic’s share of searches among cloud observability platforms in New Zealand decreased from 20.6% to 11.5%.
- Across the 12 months ending September 2026, Grafana’s share of searches among cloud observability platforms in New Zealand peaked at 49.5% in December 2025 and was lowest at 39.1% in October 2025.
- Across the 12 months ending September 2026, Datadog’s share of searches among cloud observability platforms in New Zealand peaked at 35.9% in May 2026 and was lowest at 26.4% in December 2025.
- Across the 12 months ending September 2026, Dynatrace’s share of searches among cloud observability platforms in New Zealand peaked at 11.5% in September 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, New Relic’s share of searches among cloud observability platforms in New Zealand peaked at 20.6% in October 2025 and was lowest at 10.6% in May 2026.
- Across the 12 months ending September 2026, Dynatrace rose from 4th to 3rd among cloud observability platforms in New Zealand.
- Across the 12 months ending September 2026, New Relic fell from 3rd to 4th among cloud observability platforms in New Zealand.
- Across the 12 months ending September 2026, Honeycomb held steady: its share of searches among cloud observability platforms in New Zealand moved less than 0.5 percentage points.

## Top cloud observability platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Grafana, Datadog, Dynatrace and New Relic appeared every time. Datadog was recommended most often, coming first in every answer. Dynatrace was second, and Grafana was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Datadog | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dynatrace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Grafana | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| New Relic | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Honeycomb | 5th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about cloud observability platforms

- Asked ChatGPT "Which cloud observability platform should I use in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic
- Asked ChatGPT "What are the best cloud observability platforms in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic
- Asked ChatGPT "What's the best cloud observability platform in New Zealand for application monitoring?": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana
- Searched Google, AI Overview "best observability platform": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana, 5. Honeycomb
- Searched Google, AI Overview "cloud monitoring tools": 1. Datadog, 2. New Relic, 3. Dynatrace, 4. Grafana

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Grafana vs Datadog: compare search popularity](/demand/nz/compare/datadog-vs-grafana): 44.7% against 31.9% Share of Search.
- [Grafana vs Dynatrace: compare search popularity](/demand/nz/compare/dynatrace-vs-grafana): 44.7% against 11.5% Share of Search.
- [Grafana vs New Relic: compare search popularity](/demand/nz/compare/grafana-vs-new-relic): 44.7% against 11.5% Share of Search.
- [Datadog vs Dynatrace: compare search popularity](/demand/nz/compare/datadog-vs-dynatrace): 31.9% against 11.5% Share of Search.
- [Datadog vs New Relic: compare search popularity](/demand/nz/compare/datadog-vs-new-relic): 31.9% against 11.5% Share of Search.
- [Dynatrace vs New Relic: compare search popularity](/demand/nz/compare/dynatrace-vs-new-relic): 11.5% Share of Search each.

## How did search popularity change for New Zealand cloud observability platforms in September 2026?

- In September 2026, Dynatrace overtook New Relic to rank 3rd among cloud observability platforms in New Zealand, with 11.5% of the searches.
- In September 2026, Grafana lost share of searches among cloud observability platforms in New Zealand, from 46.4% to 44.7%.
- New Relic’s share of searches among cloud observability platforms in New Zealand has lost ground for 3 months in a row, from 13.8% to 11.5% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grafana | 44.7% | 1K | -2.9% | Grafana |
| 2 | Datadog | 31.9% | 720 | 0.0% | Datadog |
| 3 | Dynatrace | 11.5% | 260 | +23.8% | Dynatrace |
| 4 | New Relic | 11.5% | 260 | 0.0% | New Relic |
| 5 | Honeycomb | 0.44% | 10 | 0.0% | Honeycomb |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grafana | 910 | 39.1% | 1 |
| Oct 2025 | Datadog | 720 | 30.9% | 2 |
| Oct 2025 | New Relic | 480 | 20.6% | 3 |
| Oct 2025 | Dynatrace | 210 | 9% | 4 |
| Oct 2025 | Honeycomb | 10 | 0.43% | 5 |
| Nov 2025 | Grafana | 1K | 42% | 1 |
| Nov 2025 | Datadog | 720 | 29.4% | 2 |
| Nov 2025 | New Relic | 480 | 19.6% | 3 |
| Nov 2025 | Dynatrace | 210 | 8.6% | 4 |
| Nov 2025 | Honeycomb | 10 | 0.41% | 5 |
| Dec 2025 | Grafana | 900 | 49.5% | 1 |
| Dec 2025 | Datadog | 480 | 26.4% | 2 |
| Dec 2025 | New Relic | 260 | 14.3% | 3 |
| Dec 2025 | Dynatrace | 170 | 9.3% | 4 |
| Dec 2025 | Honeycomb | 10 | 0.55% | 5 |
| Jan 2026 | Grafana | 870 | 44.4% | 1 |
| Jan 2026 | Datadog | 590 | 30.1% | 2 |
| Jan 2026 | New Relic | 320 | 16.3% | 3 |
| Jan 2026 | Dynatrace | 170 | 8.7% | 4 |
| Jan 2026 | Honeycomb | 10 | 0.51% | 5 |
| Feb 2026 | Grafana | 870 | 40.8% | 1 |
| Feb 2026 | Datadog | 720 | 33.8% | 2 |
| Feb 2026 | New Relic | 320 | 15% | 3 |
| Feb 2026 | Dynatrace | 210 | 9.9% | 4 |
| Feb 2026 | Honeycomb | 10 | 0.47% | 5 |
| Mar 2026 | Grafana | 1.1K | 43.7% | 1 |
| Mar 2026 | Datadog | 720 | 29.4% | 2 |
| Mar 2026 | New Relic | 390 | 15.9% | 3 |
| Mar 2026 | Dynatrace | 260 | 10.6% | 4 |
| Mar 2026 | Honeycomb | 10 | 0.41% | 5 |
| Apr 2026 | Grafana | 1K | 48.6% | 1 |
| Apr 2026 | Datadog | 590 | 28.4% | 2 |
| Apr 2026 | New Relic | 260 | 12.5% | 3 |
| Apr 2026 | Dynatrace | 210 | 10.1% | 4 |
| Apr 2026 | Honeycomb | 10 | 0.48% | 5 |
| May 2026 | Grafana | 1K | 42.4% | 1 |
| May 2026 | Datadog | 880 | 35.9% | 2 |
| May 2026 | Dynatrace | 260 | 10.6% | 3 |
| May 2026 | New Relic | 260 | 10.6% | 4 |
| May 2026 | Honeycomb | 10 | 0.41% | 5 |
| Jun 2026 | Grafana | 1.1K | 45.7% | 1 |
| Jun 2026 | Datadog | 720 | 31% | 2 |
| Jun 2026 | New Relic | 320 | 13.8% | 3 |
| Jun 2026 | Dynatrace | 210 | 9.1% | 4 |
| Jun 2026 | Honeycomb | 10 | 0.43% | 5 |
| Jul 2026 | Grafana | 1K | 45.9% | 1 |
| Jul 2026 | Datadog | 720 | 32.4% | 2 |
| Jul 2026 | New Relic | 260 | 11.7% | 3 |
| Jul 2026 | Dynatrace | 210 | 9.5% | 4 |
| Jul 2026 | Honeycomb | 10 | 0.45% | 5 |
| Aug 2026 | Grafana | 1K | 46.4% | 1 |
| Aug 2026 | Datadog | 720 | 32.1% | 2 |
| Aug 2026 | New Relic | 260 | 11.6% | 3 |
| Aug 2026 | Dynatrace | 210 | 9.4% | 4 |
| Aug 2026 | Honeycomb | 10 | 0.45% | 5 |
| Sep 2026 | Grafana | 1K | 44.7% | 1 |
| Sep 2026 | Datadog | 720 | 31.9% | 2 |
| Sep 2026 | Dynatrace | 260 | 11.5% | 3 |
| Sep 2026 | New Relic | 260 | 11.5% | 4 |
| Sep 2026 | Honeycomb | 10 | 0.44% | 5 |

## What is being compared

- **Datadog**: Measured on the search term “datadog”.
- **Dynatrace**: Measured on the search term “dynatrace”.
- **Grafana**: Measured on the search terms “grafana”, “grafana dashboard” and “prometheus grafana”, summed into one figure.
- **Honeycomb**: Measured on the search term “honeycomb observability”.
- **New Relic**: Measured on the search terms “new relic” and “newrelic”, summed into one figure.

- [Datadog](/demand/nz/brands/datadog)
- [Dynatrace](/demand/nz/brands/dynatrace)
- [Grafana](/demand/nz/brands/grafana)
- [Honeycomb](/demand/nz/brands/honeycomb-observability)
- [New Relic](/demand/nz/brands/new-relic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud observability platforms in New Zealand?

In September 2026, Grafana was the most searched among cloud observability platforms in New Zealand, with an estimated 1K branded searches, 44.7% of all searches for the five we track.

## Cite this page

Brandwave. "Cloud observability platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cloud-observability-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-observability-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.