---
title: "Cloud object storage providers in New Zealand: Which are searched most?"
description: "Compare services and tools used to store application files and objects in the cloud. Share of Search among Cloudflare, Amazon Web Services, DigitalOcean, Wasabi and Backblaze, the cloud object storage providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-object-storage-providers"
publisher: "Brandwave"
---

# Cloud object storage providers in New Zealand: Which are searched most?

Compare services and tools used to store application files and objects in the cloud. Share of Search among Cloudflare, Amazon Web Services, DigitalOcean, Wasabi and Backblaze, the cloud object storage providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud object storage providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cloudflare, 60.5%

## Which brand is most popular in search among cloud object storage providers in New Zealand?

- In September 2026, Cloudflare was the most searched among cloud object storage providers in New Zealand, with an estimated 14.8K branded searches, 60.5% of all searches for the five we track.
- Amazon Web Services is in 2nd place, 35.4 percentage points behind at 25.1%.
- Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand increased from 25.9% to 60.5%.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand decreased from 62.3% to 25.1%.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers in New Zealand increased from 4.2% to 6.5%.
- Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand peaked at 64.7% in November 2025 and was lowest at 25.9% in October 2025.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand peaked at 62.3% in October 2025 and was lowest at 21.3% in June 2026.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers in New Zealand peaked at 8.1% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Wasabi’s share of searches among cloud object storage providers in New Zealand peaked at 11.5% in February 2026 and was lowest at 5.3% in October 2025.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers in New Zealand peaked at 3.5% in January 2026 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, DigitalOcean rose from 4th to 3rd among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Wasabi fell from 3rd to 4th among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Backblaze held steady: its share of searches among cloud object storage providers in New Zealand moved less than 0.5 percentage points.

## Top cloud object storage providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cloudflare and Amazon Web Services were mentioned most often, in three of the five answers. Cloudflare was recommended most often, coming first in both answers that gave a list. Amazon Web Services was second, and Backblaze was third. DigitalOcean, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Amazon Web Services | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Backblaze | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wasabi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cloud object storage providers

- Asked ChatGPT "Which cloud object storage provider should I use in New Zealand?": 1. Cloudflare, 2. Amazon Web Services
- Asked ChatGPT "What are the best cloud object storage providers in New Zealand?": 1. Cloudflare, 2. Backblaze, 3. Amazon Web Services
- Asked ChatGPT "What's the best cloud object storage provider in New Zealand for application files?": 1. Cloudflare, 2. Amazon Web Services
- Searched Google, AI Overview "best cloud storage": named none of the brands we track
- Searched Google, AI Overview "cloud storage providers": named none of the brands we track

Not named in any answer: DigitalOcean and Wasabi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Cloudflare vs Amazon Web Services: compare search popularity](/demand/nz/compare/amazon-web-services-vs-cloudflare): 60.5% against 25.1% Share of Search.
- [Cloudflare vs DigitalOcean: compare search popularity](/demand/nz/compare/cloudflare-vs-digitalocean): 60.5% against 6.5% Share of Search.
- [Cloudflare vs Wasabi: compare search popularity](/demand/nz/compare/cloudflare-vs-wasabi-storage): 60.5% against 5.5% Share of Search.
- [Cloudflare vs Backblaze: compare search popularity](/demand/nz/compare/backblaze-vs-cloudflare): 60.5% against 2.4% Share of Search.
- [Amazon Web Services vs DigitalOcean: compare search popularity](/demand/nz/compare/amazon-web-services-vs-digitalocean): 25.1% against 6.5% Share of Search.
- [Amazon Web Services vs Wasabi: compare search popularity](/demand/nz/compare/amazon-web-services-vs-wasabi-storage): 25.1% against 5.5% Share of Search.
- [Amazon Web Services vs Backblaze: compare search popularity](/demand/nz/compare/amazon-web-services-vs-backblaze): 25.1% against 2.4% Share of Search.
- [DigitalOcean vs Wasabi: compare search popularity](/demand/nz/compare/digitalocean-vs-wasabi-storage): 6.5% against 5.5% Share of Search.
- [DigitalOcean vs Backblaze: compare search popularity](/demand/nz/compare/backblaze-vs-digitalocean): 6.5% against 2.4% Share of Search.
- [Wasabi vs Backblaze: compare search popularity](/demand/nz/compare/backblaze-vs-wasabi-storage): 5.5% against 2.4% Share of Search.

## How did search popularity change for New Zealand cloud object storage providers in September 2026?

- In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.
- In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.
- Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.
- Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 60.5% | 14.8K | 0.0% | Cloudflare |
| 2 | Amazon Web Services | 25.1% | 6.1K | +0.2% | Amazon |
| 3 | DigitalOcean | 6.5% | 1.6K | +23.1% | DigitalOcean |
| 4 | Wasabi | 5.5% | 1.4K | -18.2% | Wasabi |
| 5 | Backblaze | 2.4% | 590 | +22.9% | Backblaze |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Amazon Web Services | 19.4K | 62.3% | 1 |
| Oct 2025 | Cloudflare | 8.1K | 25.9% | 2 |
| Oct 2025 | Wasabi | 1.6K | 5.3% | 3 |
| Oct 2025 | DigitalOcean | 1.3K | 4.2% | 4 |
| Oct 2025 | Backblaze | 720 | 2.3% | 5 |
| Nov 2025 | Cloudflare | 18.1K | 64.7% | 1 |
| Nov 2025 | Amazon Web Services | 6.6K | 23.6% | 2 |
| Nov 2025 | Wasabi | 1.7K | 6% | 3 |
| Nov 2025 | DigitalOcean | 1K | 3.6% | 4 |
| Nov 2025 | Backblaze | 590 | 2.1% | 5 |
| Dec 2025 | Cloudflare | 12.1K | 61.1% | 1 |
| Dec 2025 | Amazon Web Services | 4.5K | 22.7% | 2 |
| Dec 2025 | Wasabi | 1.6K | 8.2% | 3 |
| Dec 2025 | DigitalOcean | 1K | 5% | 4 |
| Dec 2025 | Backblaze | 590 | 3% | 5 |
| Jan 2026 | Cloudflare | 8.1K | 48.2% | 1 |
| Jan 2026 | Amazon Web Services | 5.2K | 30.8% | 2 |
| Jan 2026 | Wasabi | 1.6K | 9.8% | 3 |
| Jan 2026 | DigitalOcean | 1.3K | 7.7% | 4 |
| Jan 2026 | Backblaze | 590 | 3.5% | 5 |
| Feb 2026 | Cloudflare | 8.1K | 48.2% | 1 |
| Feb 2026 | Amazon Web Services | 5.1K | 30.2% | 2 |
| Feb 2026 | Wasabi | 1.9K | 11.5% | 3 |
| Feb 2026 | DigitalOcean | 1.3K | 7.7% | 4 |
| Feb 2026 | Backblaze | 390 | 2.3% | 5 |
| Mar 2026 | Cloudflare | 9.9K | 50.2% | 1 |
| Mar 2026 | Amazon Web Services | 6.2K | 31.4% | 2 |
| Mar 2026 | Wasabi | 1.6K | 8.4% | 3 |
| Mar 2026 | DigitalOcean | 1.6K | 8.1% | 4 |
| Mar 2026 | Backblaze | 390 | 2% | 5 |
| Apr 2026 | Cloudflare | 12.1K | 59.8% | 1 |
| Apr 2026 | Amazon Web Services | 5.1K | 25.2% | 2 |
| Apr 2026 | Wasabi | 1.4K | 6.7% | 3 |
| Apr 2026 | DigitalOcean | 1.3K | 6.4% | 4 |
| Apr 2026 | Backblaze | 390 | 1.9% | 5 |
| May 2026 | Cloudflare | 12.1K | 58.2% | 1 |
| May 2026 | Amazon Web Services | 5.1K | 24.5% | 2 |
| May 2026 | Wasabi | 1.7K | 8% | 3 |
| May 2026 | DigitalOcean | 1.6K | 7.7% | 4 |
| May 2026 | Backblaze | 320 | 1.5% | 5 |
| Jun 2026 | Cloudflare | 14.8K | 63.5% | 1 |
| Jun 2026 | Amazon Web Services | 5K | 21.3% | 2 |
| Jun 2026 | Wasabi | 1.6K | 7.1% | 3 |
| Jun 2026 | DigitalOcean | 1.3K | 5.6% | 4 |
| Jun 2026 | Backblaze | 590 | 2.5% | 5 |
| Jul 2026 | Cloudflare | 12.1K | 58.7% | 1 |
| Jul 2026 | Amazon Web Services | 5K | 24.5% | 2 |
| Jul 2026 | Wasabi | 1.7K | 8.1% | 3 |
| Jul 2026 | DigitalOcean | 1.3K | 6.3% | 4 |
| Jul 2026 | Backblaze | 480 | 2.3% | 5 |
| Aug 2026 | Cloudflare | 14.8K | 60.8% | 1 |
| Aug 2026 | Amazon Web Services | 6.1K | 25.2% | 2 |
| Aug 2026 | Wasabi | 1.6K | 6.8% | 3 |
| Aug 2026 | DigitalOcean | 1.3K | 5.3% | 4 |
| Aug 2026 | Backblaze | 480 | 2% | 5 |
| Sep 2026 | Cloudflare | 14.8K | 60.5% | 1 |
| Sep 2026 | Amazon Web Services | 6.1K | 25.1% | 2 |
| Sep 2026 | DigitalOcean | 1.6K | 6.5% | 3 |
| Sep 2026 | Wasabi | 1.4K | 5.5% | 4 |
| Sep 2026 | Backblaze | 590 | 2.4% | 5 |

## What is being compared

- **Amazon Web Services**: Measured on the search terms “aws”, “aws certified”, “aws glue”, “aws lambda”, “aws rds”, “aws reinvent” and “aws services”, summed into one figure.
- **Backblaze**: Measured on the search term “backblaze”.
- **Cloudflare**: Measured on the search term “cloudflare”.
- **DigitalOcean**: Measured on the search term “digitalocean”.
- **Wasabi**: Measured on the search terms “wasabi” and “wasabi storage”, summed into one figure.

- [Amazon Web Services](/demand/nz/brands/amazon-web-services)
- [Backblaze](/demand/nz/brands/backblaze)
- [Cloudflare](/demand/nz/brands/cloudflare)
- [DigitalOcean](/demand/nz/brands/digitalocean)
- [Wasabi](/demand/nz/brands/wasabi-storage)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud object storage providers in New Zealand?

In September 2026, Cloudflare was the most searched among cloud object storage providers in New Zealand, with an estimated 14.8K branded searches, 60.5% of all searches for the five we track.

## Cite this page

Brandwave. "Cloud object storage providers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cloud-object-storage-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-object-storage-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.