--- title: "Box vs Google Drive: Which is searched more in New Zealand?" description: "Is Box or Google Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud file collaboration platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms/compare/box-vs-google-drive" publisher: "Brandwave" --- # Box vs Google Drive: Which is searched more in New Zealand? Is Box or Google Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud file collaboration platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Box and Google Drive - **Competitive set**: Cloud file collaboration platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Box Share of Search**: 0.01% - **Google Drive Share of Search**: 85.4% ## Is Box or Google Drive more popular in search? - In September 2026, Google Drive had more branded searches than Box among cloud file collaboration platforms in New Zealand. Google Drive had about 166,000 branded searches, while Box had 20. Google Drive made up 85.4% of all cloud file collaboration platform searches we track, and Box accounted for 0.01%. - Google Drive was ahead of Box in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Box’s share of searches among cloud file collaboration platforms in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Google Drive’s share of searches among cloud file collaboration platforms in New Zealand moved from 85.3% to 85.4%, and its estimated monthly branded searches held steady at 166K. ## Top cloud file collaboration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Drive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Box was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Box was listed before Google Drive in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dropbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Drive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Box | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sync.com | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | ShareFile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Egnyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud file collaboration platforms - Asked ChatGPT "Which cloud file collaboration platform should I use in New Zealand?": 1. Google Drive, 2. Dropbox - Asked ChatGPT "What are the best cloud file collaboration platforms in New Zealand?": 1. Dropbox, 2. Box, 3. Google Drive - Asked ChatGPT "What's the best cloud file collaboration platform in New Zealand for team file sharing?": 1. Dropbox, 2. Box, 3. Google Drive - Searched Google, AI Overview "best file sharing platform": 1. Google Drive, 2. Dropbox - Searched Google, AI Overview "secure file sharing platform": 1. Box, 2. Dropbox, 3. Sync.com Not named in any answer: ShareFile and Egnyte. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cloud file collaboration platforms in September 2026? - In September 2026, Google Drive lost share of searches among cloud file collaboration platforms in New Zealand, from 87.7% to 85.4%. ## Month by month | Month | Box estimated searches | Box Share of Search | Box rank | Google Drive estimated searches | Google Drive Share of Search | Google Drive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.01% | 5 | 166K | 85.3% | 1 | | Nov 2025 | 20 | 0.01% | 5 | 136K | 82.7% | 1 | | Dec 2025 | 10 | <0.01% | 6 | 91.6K | 79.7% | 1 | | Jan 2026 | 20 | 0.01% | 6 | 111K | 79.8% | 1 | | Feb 2026 | 10 | <0.01% | 6 | 136K | 82.7% | 1 | | Mar 2026 | 30 | 0.01% | 5 | 202K | 85.4% | 1 | | Apr 2026 | 10 | <0.01% | 6 | 136K | 82.7% | 1 | | May 2026 | 20 | 0.01% | 5 | 166K | 85.4% | 1 | | Jun 2026 | 20 | 0.01% | 5 | 166K | 85.4% | 1 | | Jul 2026 | 20 | 0.01% | 5 | 136K | 85.2% | 1 | | Aug 2026 | 10 | <0.01% | 5 | 202K | 87.7% | 1 | | Sep 2026 | 20 | 0.01% | 5 | 166K | 85.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Box’s and Google Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Box**: Measured on the search term “box cloud storage”. - **Google Drive**: Measured on the search terms “google drive”, “google drive app”, “google drive backup”, “google drive photos”, “googledrive” and “my google drive”, summed into one figure. - [Box profile](/demand/nz/brands/box) - [Google Drive profile](/demand/nz/brands/google-drive) - [All cloud file collaboration platforms in New Zealand](/demand/nz/categories/nz-cloud-file-collaboration-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Box or Google Drive more popular in search? In September 2026, Google Drive had more branded searches than Box among cloud file collaboration platforms in New Zealand. Google Drive had about 166,000 branded searches, while Box had 20. Google Drive made up 85.4% of all cloud file collaboration platform searches we track, and Box accounted for 0.01%. ## Cite this page Brandwave. "Box vs Google Drive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms/compare/box-vs-google-drive This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms/compare/box-vs-google-drive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.