---
title: "Cloud file collaboration platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to store and share files across business teams. Share of Search among Google Drive, Dropbox, ShareFile, Egnyte, Box and Sync.com, the cloud file collaboration platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms"
publisher: "Brandwave"
---

# Cloud file collaboration platforms in New Zealand: Which are searched most?

Compare services and tools used to store and share files across business teams. Share of Search among Google Drive, Dropbox, ShareFile, Egnyte, Box and Sync.com, the cloud file collaboration platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud file collaboration platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Drive, 85.4%

## Which brand is most popular in search among cloud file collaboration platforms in New Zealand?

- In September 2026, Google Drive was the most searched among cloud file collaboration platforms in New Zealand, with an estimated 166K branded searches, 85.4% of all searches for the six we track.
- Dropbox is in 2nd place, 71.1 percentage points behind at 14.3%.
- Across the 12 months ending September 2026, Google Drive’s share of searches among cloud file collaboration platforms in New Zealand peaked at 87.7% in August 2026 and was lowest at 79.7% in December 2025.
- Across the 12 months ending September 2026, Dropbox’s share of searches among cloud file collaboration platforms in New Zealand peaked at 19.9% in December 2025 and was lowest at 12.1% in August 2026.
- Across the 12 months ending September 2026, Google Drive, Dropbox, ShareFile, Egnyte, Box and Sync.com held steady: their share of searches among cloud file collaboration platforms in New Zealand each moved less than 0.5 percentage points.

## Top cloud file collaboration platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dropbox appeared every time. Dropbox was recommended most often, coming first in two out of five answers. Google Drive was second, and Box was third. ShareFile, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dropbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Drive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Box | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Sync.com | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| ShareFile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Egnyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cloud file collaboration platforms

- Asked ChatGPT "Which cloud file collaboration platform should I use in New Zealand?": 1. Google Drive, 2. Dropbox
- Asked ChatGPT "What are the best cloud file collaboration platforms in New Zealand?": 1. Dropbox, 2. Box, 3. Google Drive
- Asked ChatGPT "What's the best cloud file collaboration platform in New Zealand for team file sharing?": 1. Dropbox, 2. Box, 3. Google Drive
- Searched Google, AI Overview "best file sharing platform": 1. Google Drive, 2. Dropbox
- Searched Google, AI Overview "secure file sharing platform": 1. Box, 2. Dropbox, 3. Sync.com

Not named in any answer: ShareFile and Egnyte.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Google Drive vs Dropbox: compare search popularity](/demand/nz/compare/dropbox-vs-google-drive): 85.4% against 14.3% Share of Search.

## How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?

- In September 2026, Dropbox gained share of searches among cloud file collaboration platforms in New Zealand, from 12.1% to 14.3%.
- In September 2026, Google Drive lost share of searches among cloud file collaboration platforms in New Zealand, from 87.7% to 85.4%.
- Estimated monthly branded searches for Egnyte in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
- Estimated monthly branded searches for ShareFile in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Drive | 85.4% | 166K | -18.0% | Google |
| 2 | Dropbox | 14.3% | 27.8K | -0.3% | Dropbox |
| 3 | ShareFile | 0.2% | 390 | -18.8% | ShareFile |
| 4 | Egnyte | 0.09% | 170 | +41.7% | Egnyte |
| 5 | Box | 0.01% | 20 | +100.0% | Box |
| 6 | Sync.com | <0.01% | 10 | 0.0% | Sync.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Drive | 166K | 85.3% | 1 |
| Oct 2025 | Dropbox | 28K | 14.4% | 2 |
| Oct 2025 | ShareFile | 480 | 0.25% | 3 |
| Oct 2025 | Egnyte | 110 | 0.06% | 4 |
| Oct 2025 | Box | 20 | 0.01% | 5 |
| Oct 2025 | Sync.com | 10 | <0.01% | 6 |
| Nov 2025 | Google Drive | 136K | 82.7% | 1 |
| Nov 2025 | Dropbox | 28K | 17% | 2 |
| Nov 2025 | ShareFile | 390 | 0.24% | 3 |
| Nov 2025 | Egnyte | 110 | 0.07% | 4 |
| Nov 2025 | Box | 20 | 0.01% | 5 |
| Nov 2025 | Sync.com | 20 | 0.01% | 6 |
| Dec 2025 | Google Drive | 91.6K | 79.7% | 1 |
| Dec 2025 | Dropbox | 22.9K | 19.9% | 2 |
| Dec 2025 | ShareFile | 260 | 0.23% | 3 |
| Dec 2025 | Egnyte | 90 | 0.08% | 4 |
| Dec 2025 | Sync.com | 30 | 0.03% | 5 |
| Dec 2025 | Box | 10 | <0.01% | 6 |
| Jan 2026 | Google Drive | 111K | 79.8% | 1 |
| Jan 2026 | Dropbox | 27.7K | 19.9% | 2 |
| Jan 2026 | ShareFile | 320 | 0.23% | 3 |
| Jan 2026 | Egnyte | 90 | 0.06% | 4 |
| Jan 2026 | Sync.com | 30 | 0.02% | 5 |
| Jan 2026 | Box | 20 | 0.01% | 6 |
| Feb 2026 | Google Drive | 136K | 82.7% | 1 |
| Feb 2026 | Dropbox | 27.9K | 16.9% | 2 |
| Feb 2026 | ShareFile | 390 | 0.24% | 3 |
| Feb 2026 | Egnyte | 150 | 0.09% | 4 |
| Feb 2026 | Sync.com | 20 | 0.01% | 5 |
| Feb 2026 | Box | 10 | <0.01% | 6 |
| Mar 2026 | Google Drive | 202K | 85.4% | 1 |
| Mar 2026 | Dropbox | 34K | 14.3% | 2 |
| Mar 2026 | ShareFile | 480 | 0.2% | 3 |
| Mar 2026 | Egnyte | 140 | 0.06% | 4 |
| Mar 2026 | Box | 30 | 0.01% | 5 |
| Mar 2026 | Sync.com | 20 | <0.01% | 6 |
| Apr 2026 | Google Drive | 136K | 82.7% | 1 |
| Apr 2026 | Dropbox | 27.8K | 16.9% | 2 |
| Apr 2026 | ShareFile | 480 | 0.29% | 3 |
| Apr 2026 | Egnyte | 140 | 0.08% | 4 |
| Apr 2026 | Sync.com | 20 | 0.01% | 5 |
| Apr 2026 | Box | 10 | <0.01% | 6 |
| May 2026 | Google Drive | 166K | 85.4% | 1 |
| May 2026 | Dropbox | 27.9K | 14.3% | 2 |
| May 2026 | ShareFile | 390 | 0.2% | 3 |
| May 2026 | Egnyte | 120 | 0.06% | 4 |
| May 2026 | Box | 20 | 0.01% | 5 |
| May 2026 | Sync.com | 20 | 0.01% | 6 |
| Jun 2026 | Google Drive | 166K | 85.4% | 1 |
| Jun 2026 | Dropbox | 27.8K | 14.3% | 2 |
| Jun 2026 | ShareFile | 480 | 0.25% | 3 |
| Jun 2026 | Egnyte | 110 | 0.06% | 4 |
| Jun 2026 | Box | 20 | 0.01% | 5 |
| Jun 2026 | Sync.com | 20 | 0.01% | 6 |
| Jul 2026 | Google Drive | 136K | 85.2% | 1 |
| Jul 2026 | Dropbox | 22.9K | 14.3% | 2 |
| Jul 2026 | ShareFile | 590 | 0.37% | 3 |
| Jul 2026 | Egnyte | 110 | 0.07% | 4 |
| Jul 2026 | Box | 20 | 0.01% | 5 |
| Jul 2026 | Sync.com | 20 | 0.01% | 6 |
| Aug 2026 | Google Drive | 202K | 87.7% | 1 |
| Aug 2026 | Dropbox | 27.8K | 12.1% | 2 |
| Aug 2026 | ShareFile | 480 | 0.21% | 3 |
| Aug 2026 | Egnyte | 120 | 0.05% | 4 |
| Aug 2026 | Box | 10 | <0.01% | 5 |
| Aug 2026 | Sync.com | 10 | <0.01% | 6 |
| Sep 2026 | Google Drive | 166K | 85.4% | 1 |
| Sep 2026 | Dropbox | 27.8K | 14.3% | 2 |
| Sep 2026 | ShareFile | 390 | 0.2% | 3 |
| Sep 2026 | Egnyte | 170 | 0.09% | 4 |
| Sep 2026 | Box | 20 | 0.01% | 5 |
| Sep 2026 | Sync.com | 10 | <0.01% | 6 |

## What is being compared

- **Box**: Measured on the search term “box cloud storage”.
- **Dropbox**: Measured on the search terms “dropbox”, “dropbox app”, “dropbox clm”, “dropbox dl”, “dropbox link”, “dropbox transfer” and “google dropbox”, summed into one figure.
- **Egnyte**: Measured on the search terms “egnyte” and “egnyte file sharing”, summed into one figure.
- **Google Drive**: Measured on the search terms “google drive”, “google drive app”, “google drive backup”, “google drive photos”, “googledrive” and “my google drive”, summed into one figure.
- **ShareFile**: Measured on the search term “sharefile”.
- **Sync.com**: Measured on the search terms “sync com” and “sync.com”, summed into one figure.

- [Box](/demand/nz/brands/box)
- [Dropbox](/demand/nz/brands/dropbox)
- [Egnyte](/demand/nz/brands/egnyte)
- [Google Drive](/demand/nz/brands/google-drive)
- [ShareFile](/demand/nz/brands/sharefile)
- [Sync.com](/demand/nz/brands/sync-com)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud file collaboration platforms in New Zealand?

In September 2026, Google Drive was the most searched among cloud file collaboration platforms in New Zealand, with an estimated 166K branded searches, 85.4% of all searches for the six we track.

## Cite this page

Brandwave. "Cloud file collaboration platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-file-collaboration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.