--- title: "Backblaze vs IDrive: Which is searched more in New Zealand?" description: "Is Backblaze or IDrive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud backup services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services/compare/backblaze-vs-idrive" publisher: "Brandwave" --- # Backblaze vs IDrive: Which is searched more in New Zealand? Is Backblaze or IDrive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud backup services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backblaze and IDrive - **Competitive set**: Cloud backup services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Backblaze Share of Search**: 41.3% - **IDrive Share of Search**: 33.6% ## Is Backblaze or IDrive more popular in search? - In September 2026, Backblaze had more branded searches than IDrive among cloud backup services in New Zealand. Backblaze had about 590 branded searches, while IDrive had 480. Backblaze made up 41.3% of all cloud backup service searches we track, and IDrive accounted for 33.6%. - The lead changed hands once in the 12 months ending September 2026: Backblaze took it in September 2026. - Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand moved from 36% to 33.6%, and its estimated monthly branded searches moved from 720 to 480. ## Top cloud backup services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. IDrive was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IDrive was listed before Backblaze in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IDrive | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Backblaze | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrashPlan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud backup services - Asked ChatGPT "Which cloud backup service should I use in New Zealand?": 1. Backblaze - Asked ChatGPT "What are the best cloud backup services in New Zealand?": 1. IDrive, 2. Backblaze - Asked ChatGPT "What's the best cloud backup service in New Zealand for business data protection?": 1. Acronis, 2. Backblaze - Searched Google, AI Overview "best cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis - Searched Google, AI Overview "business cloud backup": 1. IDrive, 2. Backblaze Not named in any answer: Carbonite and CrashPlan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cloud backup services in September 2026? - In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%. - In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%. ## Month by month | Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | IDrive estimated searches | IDrive Share of Search | IDrive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 36% | 1 | 720 | 36% | 2 | | Nov 2025 | 590 | 33.3% | 2 | 720 | 40.7% | 1 | | Dec 2025 | 590 | 38.3% | 1 | 590 | 38.3% | 2 | | Jan 2026 | 590 | 37.3% | 1 | 590 | 37.3% | 2 | | Feb 2026 | 390 | 32.5% | 2 | 480 | 40% | 1 | | Mar 2026 | 390 | 31.5% | 2 | 480 | 38.7% | 1 | | Apr 2026 | 390 | 32.2% | 2 | 480 | 39.7% | 1 | | May 2026 | 320 | 27.8% | 2 | 480 | 41.7% | 1 | | Jun 2026 | 590 | 38.3% | 1 | 590 | 38.3% | 2 | | Jul 2026 | 480 | 36.4% | 1 | 480 | 36.4% | 2 | | Aug 2026 | 480 | 38.1% | 1 | 480 | 38.1% | 2 | | Sep 2026 | 590 | 41.3% | 1 | 480 | 33.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Backblaze’s and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backblaze**: Measured on the search term “backblaze”. - **IDrive**: Measured on the search term “idrive”. - [Backblaze profile](/demand/nz/brands/backblaze) - [IDrive profile](/demand/nz/brands/idrive) - [All cloud backup services in New Zealand](/demand/nz/categories/nz-cloud-backup-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backblaze or IDrive more popular in search? In September 2026, Backblaze had more branded searches than IDrive among cloud backup services in New Zealand. Backblaze had about 590 branded searches, while IDrive had 480. Backblaze made up 41.3% of all cloud backup service searches we track, and IDrive accounted for 33.6%. ## Cite this page Brandwave. "Backblaze vs IDrive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services/compare/backblaze-vs-idrive This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services/compare/backblaze-vs-idrive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.