---
title: "Cloud backup services in New Zealand: Which are searched most?"
description: "Compare services and tools used to back up computers and business data to the cloud. Share of Search among Backblaze, IDrive, Acronis, Carbonite and CrashPlan, the cloud backup services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services"
publisher: "Brandwave"
---

# Cloud backup services in New Zealand: Which are searched most?

Compare services and tools used to back up computers and business data to the cloud. Share of Search among Backblaze, IDrive, Acronis, Carbonite and CrashPlan, the cloud backup services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cloud backup services
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Backblaze, 41.3%

## Which brand is most popular in search among cloud backup services in New Zealand?

- In September 2026, Backblaze was the most searched among cloud backup services in New Zealand, with an estimated 590 branded searches, 41.3% of all searches for the five we track.
- IDrive is in 2nd place, 7.7 percentage points behind at 33.6%.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand increased from 36% to 41.3%.
- Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand decreased from 36% to 33.6%.
- Across the 12 months ending September 2026, Acronis’ share of searches among cloud backup services in New Zealand decreased from 21.5% to 16.1%.
- Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand increased from 4.5% to 6.3%.
- Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand peaked at 41.3% in September 2026 and was lowest at 27.8% in May 2026.
- Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand peaked at 41.7% in May 2026 and was lowest at 33.6% in September 2026.
- Across the 12 months ending September 2026, Acronis’ share of searches among cloud backup services in New Zealand peaked at 21.5% in October 2025 and was lowest at 14.3% in August 2026.
- Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand peaked at 7.8% in May 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand peaked at 4% in August 2026 and was lowest at 2% in October 2025.

## Top cloud backup services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Backblaze appeared every time. IDrive was recommended most often, coming first in three out of four answers that gave a list. Backblaze was second, and Acronis was third. Carbonite, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| IDrive | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Backblaze | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Acronis | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CrashPlan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cloud backup services

- Asked ChatGPT "Which cloud backup service should I use in New Zealand?": 1. Backblaze
- Asked ChatGPT "What are the best cloud backup services in New Zealand?": 1. IDrive, 2. Backblaze
- Asked ChatGPT "What's the best cloud backup service in New Zealand for business data protection?": 1. Acronis, 2. Backblaze
- Searched Google, AI Overview "best cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis
- Searched Google, AI Overview "business cloud backup": 1. IDrive, 2. Backblaze

Not named in any answer: Carbonite and CrashPlan.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Backblaze vs IDrive: compare search popularity](/demand/nz/compare/backblaze-vs-idrive): 41.3% against 33.6% Share of Search.
- [Backblaze vs Acronis: compare search popularity](/demand/nz/compare/acronis-vs-backblaze): 41.3% against 16.1% Share of Search.
- [Backblaze vs Carbonite: compare search popularity](/demand/nz/compare/backblaze-vs-carbonite): 41.3% against 6.3% Share of Search.
- [Backblaze vs CrashPlan: compare search popularity](/demand/nz/compare/backblaze-vs-crashplan): 41.3% against 2.8% Share of Search.
- [IDrive vs Acronis: compare search popularity](/demand/nz/compare/acronis-vs-idrive): 33.6% against 16.1% Share of Search.
- [IDrive vs Carbonite: compare search popularity](/demand/nz/compare/carbonite-vs-idrive): 33.6% against 6.3% Share of Search.
- [IDrive vs CrashPlan: compare search popularity](/demand/nz/compare/crashplan-vs-idrive): 33.6% against 2.8% Share of Search.
- [Acronis vs Carbonite: compare search popularity](/demand/nz/compare/acronis-vs-carbonite): 16.1% against 6.3% Share of Search.
- [Acronis vs CrashPlan: compare search popularity](/demand/nz/compare/acronis-vs-crashplan): 16.1% against 2.8% Share of Search.
- [Carbonite vs CrashPlan: compare search popularity](/demand/nz/compare/carbonite-vs-crashplan): 6.3% against 2.8% Share of Search.

## How did search popularity change for New Zealand cloud backup services in September 2026?

- In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%.
- In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%.
- In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.
- In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%.
- In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Backblaze | 41.3% | 590 | +22.9% | Backblaze |
| 2 | IDrive | 33.6% | 480 | 0.0% | IDrive |
| 3 | Acronis | 16.1% | 230 | +27.8% | Acronis |
| 4 | Carbonite | 6.3% | 90 | +28.6% | Carbonite |
| 5 | CrashPlan | 2.8% | 40 | -20.0% | CrashPlan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backblaze | 720 | 36% | 1 |
| Oct 2025 | IDrive | 720 | 36% | 2 |
| Oct 2025 | Acronis | 430 | 21.5% | 3 |
| Oct 2025 | Carbonite | 90 | 4.5% | 4 |
| Oct 2025 | CrashPlan | 40 | 2% | 5 |
| Nov 2025 | IDrive | 720 | 40.7% | 1 |
| Nov 2025 | Backblaze | 590 | 33.3% | 2 |
| Nov 2025 | Acronis | 350 | 19.8% | 3 |
| Nov 2025 | Carbonite | 70 | 4% | 4 |
| Nov 2025 | CrashPlan | 40 | 2.3% | 5 |
| Dec 2025 | Backblaze | 590 | 38.3% | 1 |
| Dec 2025 | IDrive | 590 | 38.3% | 2 |
| Dec 2025 | Acronis | 250 | 16.2% | 3 |
| Dec 2025 | Carbonite | 70 | 4.5% | 4 |
| Dec 2025 | CrashPlan | 40 | 2.6% | 5 |
| Jan 2026 | Backblaze | 590 | 37.3% | 1 |
| Jan 2026 | IDrive | 590 | 37.3% | 2 |
| Jan 2026 | Acronis | 250 | 15.8% | 3 |
| Jan 2026 | Carbonite | 110 | 7% | 4 |
| Jan 2026 | CrashPlan | 40 | 2.5% | 5 |
| Feb 2026 | IDrive | 480 | 40% | 1 |
| Feb 2026 | Backblaze | 390 | 32.5% | 2 |
| Feb 2026 | Acronis | 200 | 16.7% | 3 |
| Feb 2026 | Carbonite | 90 | 7.5% | 4 |
| Feb 2026 | CrashPlan | 40 | 3.3% | 5 |
| Mar 2026 | IDrive | 480 | 38.7% | 1 |
| Mar 2026 | Backblaze | 390 | 31.5% | 2 |
| Mar 2026 | Acronis | 260 | 21% | 3 |
| Mar 2026 | Carbonite | 70 | 5.6% | 4 |
| Mar 2026 | CrashPlan | 40 | 3.2% | 5 |
| Apr 2026 | IDrive | 480 | 39.7% | 1 |
| Apr 2026 | Backblaze | 390 | 32.2% | 2 |
| Apr 2026 | Acronis | 230 | 19% | 3 |
| Apr 2026 | Carbonite | 70 | 5.8% | 4 |
| Apr 2026 | CrashPlan | 40 | 3.3% | 5 |
| May 2026 | IDrive | 480 | 41.7% | 1 |
| May 2026 | Backblaze | 320 | 27.8% | 2 |
| May 2026 | Acronis | 230 | 20% | 3 |
| May 2026 | Carbonite | 90 | 7.8% | 4 |
| May 2026 | CrashPlan | 30 | 2.6% | 5 |
| Jun 2026 | Backblaze | 590 | 38.3% | 1 |
| Jun 2026 | IDrive | 590 | 38.3% | 2 |
| Jun 2026 | Acronis | 230 | 14.9% | 3 |
| Jun 2026 | Carbonite | 90 | 5.8% | 4 |
| Jun 2026 | CrashPlan | 40 | 2.6% | 5 |
| Jul 2026 | Backblaze | 480 | 36.4% | 1 |
| Jul 2026 | IDrive | 480 | 36.4% | 2 |
| Jul 2026 | Acronis | 230 | 17.4% | 3 |
| Jul 2026 | Carbonite | 90 | 6.8% | 4 |
| Jul 2026 | CrashPlan | 40 | 3% | 5 |
| Aug 2026 | Backblaze | 480 | 38.1% | 1 |
| Aug 2026 | IDrive | 480 | 38.1% | 2 |
| Aug 2026 | Acronis | 180 | 14.3% | 3 |
| Aug 2026 | Carbonite | 70 | 5.6% | 4 |
| Aug 2026 | CrashPlan | 50 | 4% | 5 |
| Sep 2026 | Backblaze | 590 | 41.3% | 1 |
| Sep 2026 | IDrive | 480 | 33.6% | 2 |
| Sep 2026 | Acronis | 230 | 16.1% | 3 |
| Sep 2026 | Carbonite | 90 | 6.3% | 4 |
| Sep 2026 | CrashPlan | 40 | 2.8% | 5 |

## What is being compared

- **Acronis**: Measured on the search terms “acronis” and “acronis image true”, summed into one figure.
- **Backblaze**: Measured on the search term “backblaze”.
- **Carbonite**: Measured on the search term “carbonite”.
- **CrashPlan**: Measured on the search term “crashplan”.
- **IDrive**: Measured on the search term “idrive”.

- [Acronis](/demand/nz/brands/acronis)
- [Backblaze](/demand/nz/brands/backblaze)
- [Carbonite](/demand/nz/brands/carbonite)
- [CrashPlan](/demand/nz/brands/crashplan)
- [IDrive](/demand/nz/brands/idrive)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cloud backup services in New Zealand?

In September 2026, Backblaze was the most searched among cloud backup services in New Zealand, with an estimated 590 branded searches, 41.3% of all searches for the five we track.

## Cite this page

Brandwave. "Cloud backup services in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cloud-backup-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.